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The Clever Marketing Trick Every Brand Can Steal From Taylor Swift

By in Marketing

BY JESSICA STILLMAN for Inc. How did Taylor Swift manage to pull in more than $1 billion from her recent Eras Tour? A trunkload of Grammys, a kick-butt stage show, legions of adoring fans, and an attention-grabbing romance with a certain professional athlete definitely didn't hurt.  But as an everyday entrepreneur or marketing professional, you are unlikely to have any of those things to work with. So are there any other key ingredients of Swift's success that those without prodigious songwriting gifts -- and the ability to carry off rhinestone-studded boots -- can steal for themselves?  According to one University of Tasmania marketing professor, the answer is yes. …

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How to Create Excel Charts and Graphs

By in Operations Tag

by Sara Davidson for HubSpot Excel charts and graphs are tried-and-true tools for visualizing data clearly and understandably. But for those who are not native tech gurus, it can be a bit intimidating to poke around in Microsoft Excel. I’m here to share the foundational information you need, helpful video tutorials, and step-by-step instructions for anyone feeling like they are in over their heads. Organizing a spreadsheet full of data into an accurate and attractive chart isn’t sorcery — you can do it! Let’s go over the process from A to Z. Download 10 Excel Templates for Marketers What an Excel Chart…

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Reframe Criticism to Become a Better Motivator

By in Human Resources

By Michael P. Maslanka for HR Daily Advisor Be honest: Are you a good motivator at work? Scott Adams, the author of Reframe Your Brain: The User Interface for Happiness and Success, likely disagrees with your answer. But he gives us a way to rethink—or, as he puts it, reframe—our mindset on motivation. I, too, spend a lot of time thinking about this area and wanted to share some ideas as we rev up the new year. What We Do Now Adams writes that employers do it all wrong. Here’s their current drill as he sees it: Our instinct when…

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Sales Prospecting: 35 Tips, Techniques, Templates, & Tools to Succeed

By in Sales

by Cambria Davies for HubSpot Sales prospecting is a critical pillar of any effective sales process. It’s not just a nice-to-have — prospecting in sales ensures that the leads you’re communicating with have an immediate (or potential) interest in a solution like yours. But, through my career in sales and marketing, I’ve learned firsthand that tracking down and qualifying viable sales opportunities can be as frustrating as it is essential. That’s why I’ve put together this guide to sales prospecting techniques. Below, I’ve put together everything you need to know to navigate the prospecting process like a pro. Download Now: Free…

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15 Post-Purchase Email Examples to Inspire Your Next Campaign

By in Email Marketing

by Mandy Bray for HubSpot I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, so I breathed an audible sigh of relief when I saw the order confirmation in my inbox. I could almost smell the ocean and feel the sand under my feet in that moment. That “shopping high” is a feeling of instant gratification and anticipation after an order. You can leverage this valuable window to boost customer loyalty and retention as a brand. To achieve this, you need the post-purchase email. How Post-Purchase…

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B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops

By in Content Marketing

by Judith Ingleton-Beer for MarketingProfs Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking the bank! Almost two-thirds of B2B buyers say their corporate brand messaging is too vague to actively represent their brand and attract buyers. That means the performance of high-quality, on-message strategic content you've placed will be under the spotlight. B2B PR and marketing professionals will need to extract new value for money and maximize the content lifecycle by telling creative stories, conducting research, and using SEO. No Pay-for-Play in Sight…

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Are Companies Using Remote Work as a Scapegoat for Poor Corporate Performance?

By in Human Resources, Operations

By Lin Grensing-Pophal for HR Daily Advisor The evolving corporate landscape, particularly in the post-COVID era, has sparked a significant debate around Return-to-Office (RTO) policies. A recent Forbes article by Q Hamirani puts forward a provocative perspective: some CEOs may be using RTO mandates to mask poor management. RTO as a Mask for Poor Management “According to a recent research paper published by University of Pittsburgh, compelling evidence suggests that organizations are leveraging Return-To-Office mandates not to enhance firm value, but rather to reassert control and shift blame for poor performance onto employees,” writes Hamirani. “Contrary to the belief that RTO boosts company value,…

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10 Ways to Use AI for Sales Success [Infographic]

By in Artificial Intelligence and Machine Learning, Sales

by Ayaz Nanji for MarketingProfs Which tactics and strategies do salespeople who succeed with artificial intelligence tend to embrace? To find out, RAIN Group surveyed 250 sales leaders, managers, and sales enablement professionals about their use of AI. The researchers then looked at the behaviors of the 26% of respondents who said they have seen a significant or transformative impact from using AI to improve sales performance. An infographic (below) summarizes key findings from the research. It looks at 10 key behaviors of salespeople who see the most impact from AI; it also provides prompts related to each behavior. Check out the infographic:

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How to identify and create content pillars that boost brand awareness

By in Content Marketing, Marketing

by Claire Taylor  for Search Engine Land Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and entertaining content. This article explains how to develop content pillars that properly convey your brand’s values. What is a content pillar? A content pillar is a fundamental theme that forms the backbone of a brand’s content strategy. Content pillars…

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How to Actually Execute Change at a Company

By in Business Management

by B. Tom Hunsaker for Harvard Business Review Post Post Share Save Print As important as it is to make great change decisions, equally important is to consider what happens after the decision to act is made. It is well documented that on average just 60% of planned value is realized. To what can be attributed the “lost” 40%? Analyzing project teams tasked with change initiatives in 257 firms globally, after controlling for decision viability and talent capability, I found that four factors help to explain the gap between the intentions expressed in an action plan and the value created from its…

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