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The Evolving Role of AI in Benefits Administration

By in Artificial Intelligence and Machine Learning, Human Resources

By Bill Bellew for HR Daily Advisor The world of work is changing fast, with people working from home, in the office, or a mix of both. This keeps HR teams on their toes, especially when it comes to benefits. That’s where AI, widely known as Artificial Intelligence, comes in – like a super-powered assistant to help HR manage everything smoothly. AI can automate tasks, crunch data like a champ, and even give personalized advice. This means HR can be more efficient, make better decisions, and keep employees happy. Let’s explore three key opportunities where AI can improve benefits administration…

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HR Query: How to Manage PTO Effectively in 2024

By in Human Resources Tag

By HR Daily Advisor Staff According to a recent Forbes Advisor study, 40% of Americans plan to travel more in 2024, which means employees may request more time off from work than usual. This is a concern for many workplaces as time off requests and management can put a strain on an entire company. In this week’s HR Query, Tiffany Gamblin, Director of HR Business Services at HR software provider Paycom, discusses how time off requests and management impact an entire company, why time-management platforms are critical to keeping staff engaged and happy, and more. Here’s what she had to say. What are…

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7 Habits of Highly Successful Prospectors, According to Sales Leaders

By in Sales Tag

by Jay Fuchs for HubSpot Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible. That‘s why we connected with some sales leaders for their takes…

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14 Amazing Large Company Blogs To Inspire Your Content Marketing

By in Content Marketing, Marketing

By Michael Brenner for Marketing Insider Group Itching to get your blog into the major leagues? Well, we’re about to let you in on a little secret that’s not so secret: The best way to elevate your blog is to dissect what the titans of the blogging world are doing. We’re talking about those best company blogs that everyone can’t stop raving about. These giants have cracked the code to stellar content marketing, and there’s a goldmine of strategies to uncover from their success stories. By understanding what makes their blogs the best, you’re arming yourself with proven tactics to…

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What You Need to Know About OpenAI CustomGPT

By in Artificial Intelligence and Machine Learning

By Lauren Basiura for HubSpot Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Well, according to OpenAI’s CustomGPT, now you can. That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements. At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. Why? Because it’s not just another tool in your digital arsenal—it’s claiming to be the craftsman…

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A Complete Guide to Successful Brand Positioning

By in Marketing Tag

by Sujan Patel for HubSpot If you scrape your knee, do you ask for a bandage or a Band-Aid? Successful companies like Band-Aid have one important thing in common: a strong brand positioning strategy. In fact, their brand names have become generic terms for all similar products in their niche. A strong brand positioning strategy is an absolute must for all businesses striving for success — and the proof is in the numbers. Brands that are consistently presented see an average revenue increase of 10-20%, and successful branding yields benefits such as increased customer loyalty, an improved image, and a relatable identity that sets you…

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Ensuring quality in your SEO services: A checklist

By in Marketing Tag

by Sara Taher for Search Engine Land As an agency, consultant or in-house provider, delivering quality is a top priority. But what exactly defines a “quality” SEO service? Is it solely about achieving results? Or are there other important factors to consider? This checklist outlines key elements to assess and improve the quality of your SEO services.  Does price impact your service quality? No, price is not part of how customers would view the quality of your service. However, it can impact their expectations and their perception of the service value.  Did you know that popular methods for measuring service quality, like SERVQUAL,…

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9 Bad Sales Habits (& How to Break Them In 2024), According to Sales Leaders

By in Sales

by Jay Fuchs for HubSpot Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice from real sales leaders. Want more content like this? Subscribe to our newsletter. Nobody's perfect. Some of us miss trash day and have our apartments smell like swamp water for the rest of the week. Some of us forget our anniversaries and have to scramble to CVS to pick up those mediocre chocolates in heart-shaped boxes the day after (that do exactly nothing to remedy the situation) … and some of us work in sales and fall back on bad habits that undermine…

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ROI-driven content marketing: Aligning strategies with revenue goals

By in SaaS Tag

by Julia McCoy for Search Engine Land In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. Let’s explore how to craft content that grabs attention and brings in the dollars. From choosing the right topics to getting your content in front of the right eyes, here’s how to turn your content efforts into real revenue drivers. What is content marketing ROI? Content marketing ROI…

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Fewer Inbound Leads in 2024? 3 Things Sellers Should Do to Hit their Numbers.

By in Sales

by Ryan Walsh for HubSpot Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week's installment comes from Repvue's Founder and CEO, Ryan Walsh. Want more content like this? Subscribe to our newsletter.  Ask any salesperson if they get enough inbound leads. You can bet their answer will be “no.” It won’t matter who they work for or what industry they’re in. It’s kind of a running joke that no seller will ever get enough leads. Download Now: 2024 Sales Trends Report Every seller wants a strong, steady stream of quality inbound leads.…

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