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AI Applications Across 12 Different Industries

By in Artificial Intelligence and Machine Learning, Information Technology, Marketing Tag , , , , ,

by Flori Needle for HubSpot Some businesses have used AI for years; others were prompted by the recent AI gold rush to jump on the train. AI’s applications are far and wide as every business can leverage it differently to meet their goals. In this post, we’ll review AI application examples across 12 industries. AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. Virtually all industries can benefit from AI, from medical providers to students pursuing an education. Below we’ll go over how AI applies to the three main business…

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Building an innovation culture

By in Human Resources, Self Improvement Tag , , , , ,

by MARK DANCER for Mark Dancer on Innovating B2B Resilient, responsive, and regenerative As the Covid-19 pandemic continues to fade, the supply chain will emerge from its crisis stronger than before. Supply chain professionals are working to make it more resilient and able to withstand future shocks, but more change is underway. Geopolitical tensions are rising, motivating countries to develop strategic industries to achieve security objectives. Developing redundant and reliable sources for critical raw materials and agricultural commodities is a top priority, creating forces that may partially undue today’s ubiquitous global supply chain in favor of more regional or local…

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What does an awesome pricing page look like?

By in Marketing, Revenue, Sales Tag , , , , ,

by ELENA VERNA for Elena's Growth Scoop Pricing pages are crucial in converting visitors/free users to paid customers. Important attributes of every pricing page: Showcases monetization model Easily understood Instills trust Assists consideration Has clear navigation The goal of the pricing page is to provide all the needed information to a potential customer to make a decision and then make it easy for them to take the next step. Pricing page performance Best-in-class in-app pricing pages with self-serve options convert ~15-20% of pricing visitors to the checkout page. Checkout pages usually convert 50% to paid customers. Best-in-class pricing page design…

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How Ramp builds product

By in Business Management, Operations Tag , , , , , , ,

by LENNY RACHITSKY for Lenny's Newsletter I was talking to a prominent VC the other day about what startups he’s watching, and he told me that he’s seeing one company quickly becoming a gravity for the best talent: Ramp. If you’re not familiar with Ramp, they provide corporate cards and a spend management platform, helping startups save money and control spending. They were last valued at over $8 billion, are backed by Founders Fund, Redpoint, Stripe, and others, and in the past year grew 4x, to over $10 billion in annualized spending. I believe they are also the fastest-growing SaaS company…

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BDR Compensation Model: Is it time for a change?

By in Business Management, Human Resources, Operations Tag , , ,

by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: I manage a 7-person outbound BDR team and want to roll out a new comp plan for the second half of the year. What are my options? Any recommendations on the best plans to use? ~New to designing comp plansSubscribe DEAR NEW TO DESIGNING COMP PLANS: Let’s start with some simple advice — don’t assume your comp plan is broken. Before you throw out the current plan, ask yourself… What’s NOT working? What’s changed? If the plan is mostly working, consider making small tweaks or layering in short term SPIFFs.  But, if you need…

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Is This Working? How to Know If Your Marketing Is Any Good

By in Marketing Tag , , , , , , , ,

by Megan Noorman for Zen Media As a B2B CEO, it’s crucial to know if your marketing tactics are delivering results. The question: “Is my marketing working?” or “Is my marketing any good?” is one we hear from many CEOs—both clients and otherwise—who simply don’t know how to tell one way or the other. With the rise of digital marketing, there is a lot to track, but not all metrics or key performance indicators are created equal, and what’s “good” for one brand, may not be for another. So is your marketing working? Is it any good?  That all depends on how…

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You’re So Vain: The ‘Me, Me, Me’ POV—How to Avoid the Most Common Sin in Marketing

By in Lead Generation, Market Research, Marketing Tag , , , ,

by John Furgurson for Marketing Profs I guess vanity's not technically a sin. It didn't make the list of the seven deadliest, anyway. But the "look at me" approach to messaging and copy is certainly one of the most common mistakes in marketing. How many times have you seen a social media post with a look-at-me selfie and a headline like "We just got our product on Amazon!" Or the equally meaningless "My book's an Amazon bestseller." (For a five-hour period in a tiny, esoteric category.) Who cares?! Many people would argue that's what social media is good for, but the "me, me,…

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How To Write Like a Journalist (And Why It Matters in Marketing)

By in Content Marketing, Marketing Tag , , , ,

By Kyle Covino for Brafton.com The importance of good journalism can’t be overstated. Journalism is an art: It’s not just telling a story, it’s about helping the reader read it through to the end. Perhaps above all, it should produce positive results in society. To quote Andrew Vacss: “Journalism is what maintains democracy. It’s the force for progressive social change.” A free, democratic society is impossible without accurate and ethical journalism. But the qualities that make up this art can be extended to many other forms of writing — notably marketing — in a big way. How’s that? Read on to find…

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8 WAYS TO SELF-DESTRUCT YOUR B2B CONTENT MARKETING

By in Content Marketing, Marketing Tag , , , , , , ,

by Message Up A lot is written about how to succeed at content marketing. It’s a complicated thing to get right and there’s a how-to guide for every element. Marketing leaders and their supporting casts do their best to implement a practical subset of this advice, within inevitable resource constraints. Many of them do a really good job, getting a lot of things right. Until they don’t. Like the racing driver who is on a personal best lap, only to wreck at the penultimate corner, they make mistakes that undermine everything they’ve worked so hard to construct. In this week’s…

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18 Expert Tips For Creating A Successful B2B Podcast

By in Marketing Tag , , ,

by Forbes.com As B2B companies continue to seek ways to expand their reach, many are turning to podcasting as a way to build brand awareness and connect with their target audiences. While starting a podcast may seem simple, creating a successful one that generates results requires careful planning and execution. As the members of Forbes Agency Council know, this applies to everything from booking guests to selecting topics the audience will find valuable and promoting a podcast. Below, 18 members share smart tips B2B podcasters can use to create compelling audio content that their target audience will look forward to hearing. 1.…

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