Building Conversations About The Future

by MARK DANCER for Mark Dancer on Flourishing Business Building Conversations About The Future With a little understanding and a lot of teamwork, distributors can start discussions today that will lead to a brighter tomorrow for the supply chain and beyond. MARK DANCER AUG 2, 2023 3 Share The diagram represents a key work process facilitated at the 2023 NAW BusinessOutside Innovation Forum. Recently, I had the honor of participating in an innovation retreat sponsored by the National Association of Wholesaler-Distributors’ (NAW) Institute for Distribution Excellence and attended by several leading distributor executives and industry thought leaders. Bart Tessel, NAW’s Chief Innovation…

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17 Apps to Improve the B2B Customer Experience

by Carlin Sack for HubSpot Marketing teams are doing more with less, and they have fuller plates than ever. Companies are implementing AI tools in every element of business operations, and scrambling to make sure internal teams are taking advantage of AI to grow faster, work efficiently, and stay ahead of the competition. And at the same time, budgets are lean, leading marketing teams to take a hard look at their tech spend and see where there are inefficiencies or redundancies. Recent HubSpot research found that the more point solutions, the higher cost of ownership. “We’re seeing the tension between short-term…

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18 Expert Tips For Creating A Successful B2B Podcast

by Forbes.com As B2B companies continue to seek ways to expand their reach, many are turning to podcasting as a way to build brand awareness and connect with their target audiences. While starting a podcast may seem simple, creating a successful one that generates results requires careful planning and execution. As the members of Forbes Agency Council know, this applies to everything from booking guests to selecting topics the audience will find valuable and promoting a podcast. Below, 18 members share smart tips B2B podcasters can use to create compelling audio content that their target audience will look forward to hearing. 1.…

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