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How professional services firms can transition from spreadsheets to a CRM with automated sales pipelines

By in Sales Tag

Written by: Michael Welch Especially in the age of AI, professional services firms are in the business of relationships. People work with people, and once a certain bar of expertise is met, closing sales requires trust and a deep understanding of the people on the other side of the table. Learn more about why HubSpot's CRM platform has all the tools you need to grow better. Despite this need, many organizations still rely on spreadsheets and manual systems to manage sales. What starts as a simple and cost-effective minimum viable product (MVP) can eventually balloon into excess manual processes and hidden…

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New front door to the internet: Winning in the age of AI search

By in Artificial Intelligence and Machine Learning

Half of consumers use AI-powered search today, and it stands to impact $750 billion in revenue by 2028–what is your strategy and activation plan for gen AI engine optimization? https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/2191499451&color=%2307254d&inverse=false&auto_play=false&show_user=true 50% of consumers already use AI-powered search today Source: McKinsey AI Discovery Survey, n = 1,927 20–50% of traffic at risk from traditional search as it captures decisions earlier in the journey Source: McKinsey projection $750B of consumer spend will flow through AI-powered search by 2028 Source: McKinsey projection DOWNLOADS Article (9 pages) Wondering when AI will fundamentally alter online research, discovery, and search behavior? You’re too late. Hot on the…

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Clarity on Demand: The Best AI Tools for Rewriting Complex Paragraphs

By in Artificial Intelligence and Machine Learning, Content Marketing

Academic writing often requires precision and nuance, but dense paragraphs can make even well-researched work hard to read. Complex structures, layered clauses, and discipline-specific terminology may obscure your main points, reducing overall engagement and comprehension for readers. Using AI-powered rewriting tools can help untangle those sections without stripping away meaning or weakening academic integrity. This guide looks at six of the best AI options for refining complex academic paragraphs. Each tool offers unique features to improve readability, polish flow, and keep your intended meaning intact, ensuring stronger communication of ideas. Why Rewrite Complex Paragraphs Even skilled writers occasionally produce sections…

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Employee Political Speech: Protected or Not?

By in Human Resources

By Roberta Fields Political discussions between employees at work become heated, negative political social media posts go viral, off-duty employees are photographed participating in off-duty protests, or workers show up at work wearing pins, buttons, or shirts emblazoned with political slogans. It seems these things are happening more frequently, and third parties are more willing to complain to employers about off-duty events they find offensive. What Can Employers Do? Let’s use the example of an off-duty employee who posts a politically charged message on social media. The post goes viral, and several customers relay their anger to the employer. The…

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Agentic PPC: What performance marketing could look like in 2030

By in Marketing

Written by Benjamin Wenner Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off. Marketers face AI news every day, and it’s almost impossible to keep up.  AI agents are on the rise, but many are still in early development, beta testing, or lack real market adoption.  So let’s skip ahead five years and look at what the future could hold. Picture this: You wake up in 2030 and check your phone.  While you were sleeping, your AI agent optimized 50 campaigns, negotiated media buys with other agents, and earned…

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The future of SEO: Why optimization still matters, whatever you call it

By in Marketing Tag

Written by Danny Goodwin Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate. Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been directed at Search Engine Land, and that’s fair game. We’ve always encouraged open debate and multiple viewpoints about where search marketing is headed. But I want to take a moment to clarify what we believe, what we don’t,…

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How Marketers Can Avoid AI-Powered Communication Mistakes

By in Marketing

by Ibrahim Hasanov AI can help revolutionize how marketers connect with customers, and it has already taken marketing departments by storm. In fact, 78% of companies are already using GenAI for textual content creation and 61% for images, along with 62% using it for data analysis. While adoption is accelerating, a dangerous misconception that AI can replace human expertise has also emerged. In reality, however, the highest-performing marketing teams aren't using AI to do everything; they're using it to do the right things better. Understand that AI isn't a silver bullet AI-powered solutions are frequently marketed as silver bullets, promising efficiency and cost…

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Gen Z Is Reimagining Work—Is Your Office Ready?

By in Work

By Sarah Davis, HED  Across the country, many companies are establishing return-to-work mandates. Driven by existing lease agreements and lingering suspicion that remote workers aren’t as productive as they claim, most companies are ignoring a critical flaw in their RTO strategy: maybe it’s not that employees don’t want to be in the office—they just don’t want to be in your office. Data shows that as the pendulum is swinging back toward in-office work, workers across every generation overwhelmingly prefer a hybrid arrangement over fully remote work. The problem is, the offices they left five years ago when COVID hit haven’t changed, but…

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How AI Will Affect Jobs and Why B2B Marketers Should Care

By in Artificial Intelligence and Machine Learning

by Ali Alkhafaji, Ph.D. Conversations about artificial intelligence (AI) and employment often focus on whether machines will replace human workers. The bigger challenge goes beyond job loss and lies in how work itself is being redefined. Using AI in the workplace is no longer a question of if but how, as businesses increasingly rely on automation to handle tasks that once required human effort. AI is automating tasks and paving the way for entirely new types of jobs that many industries are unprepared to support. According to the World Economic Forum's 2025 Future of Jobs report, 23% of jobs are expected to…

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FOMO Content Marketing: The Good and Bad of Chasing Trends [Infographic]

By in Content Marketing

by Ayaz Nanji Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and viral moments with content. That's according to a survey conducted by researchers at Adobe Express of 270 marketers. An infographic (below) covers key findings from the research. It looks at how often marketers feel pressured to respond to trending topics and viral moments, the emotions that pressure evokes, what they say would ease the pressure of trend response, and what marketers believe they'd lose by skipping viral trends. Check out the infographic:

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