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B2B Webinars: Why you should use them to grow your business

By in Marketing, Webinars Tag ,

by Manno Notermans for Think Orion Through webinars, B2B companies position themselves as experts within a particular area. What happens is that as the email list grows, other companies and businesses start to reach out to the webinar’s speaker. They ask for advice and guidance on specific topics. In this case, the host can have a high impact and can generate leads to convert them into customers.  According to Content Marketing Institute, in 2015, over 60% of B2B businesses included webinars in their marketing strategies.  However, to benefit from webinars, you need careful planning, strategy, and execution.  Since the sales price…

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How Much Harder Has Email Marketing Become?

By in Lead Generation, Marketing Tag ,

by Chad S. White for MarketingProfs I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition. Here are a few stats: The fourth edition has 53% more must-follow and recommended rules (184 vs. 120). The fourth edition's glossary contains 143% more terms (282 vs. 116). The fourth edition is more than three times longer (677 pages vs. 214), and it's been separated into two volumes—one focused on the 184 rules, and the other focused on strategic frameworks and checklists. That prompts the question: Has email marketing become…

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Top 15 Challenges Small Businesses are Facing Today

By in Business Management, Market Research, Sales Tag , , , , ,

by Joshua Sophy for SmallBizTrends.com Starting a business can be an exhilarating time but for many small business owners, however, it can also be a time filled with many challenges. Many small business owners find some of their biggest business challenges due simply to the lack of knowledge. While success is never guaranteed in business, careful preparation can help ensure a small business’s survival in the long run. Why Do So Many Small Businesses Fail? Business leaders fail due to inadequate planning or a flawed business model. Without a clear strategy, it can be difficult to sustain operations, especially when budgets are…

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How To Start A Consulting Business In 2023

By in Consulting Tag ,

By Julia Rittenberg,  Kelly Main for Forbes.com Getty Table of Contents 1. Outline Your Plan 2. Register Your Consulting Business 3. Determine Services and Pricing 4. Build Your Website 5. Market Your Consulting Business Frequently Asked Questions Those with a high degree of expertise in a particular field can leverage their knowledge to build a profitable consulting business. Whether you’re in between jobs or looking to make a change, learning how to start a consulting business is the first step to making great use of your skills. In return, you can create a lucrative business and can charge upwards of $300…

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How Enterprises Can Overcome the Most Common B2B Marketing Challenges

By in Marketing Tag ,

by Swapnil Mishra at talkCMO.com B2B marketers are once again left to negotiate the erratic marketing environment in the upcoming year as they get ready for 2023. Effective marketing always necessitates extensive planning, implementation, and testing phases. A/B testing, creating buyer personas, and market research are all standard practices in the sector. The face of B2B marketing has rapidly changed over the last few years. B2B marketers are once again left to negotiate the unstable marketing environment in the upcoming year as they get ready for 2023. But staying on top of these difficulties is essential to achieve higher marketing…

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53 Best AI Productivity Tools of 2023

By in Artificial Intelligence and Machine Learning, Information Technology, Self Improvement, Training Tag , , ,

By Rachel, at RenaissanceRachel.com We all know that productivity is one of the most important things in our lives. It is the key to success.  There are a few AI tools that have been created to help with productivity. They can do things like schedule meetings, write emails, and organize your inbox. For example, AI-powered voice recognition software will be able to transcribe conversations with a high level of accuracy. In this article, I will talk about some of the best AI apps and tools. These tools are sure to help you increase your productivity tenfold! What are the Best…

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10 Ways to Keep Learning New Skills in a Remote Job

By in Human Resources, Self Improvement Tag , , , ,

BYSHREEYA DESHPANDE @ makeuseof.com Readers like you help support MUO. When you make a purchase using links on our site, we may earn an affiliate commission. Read More. The rise of remote work has made it possible for professionals to work from anywhere, but it has also made it more challenging to find opportunities to learn and develop new skills. Remote workers often miss out on the traditional in-person training and networking opportunities that come with an on-site job. However, with little effort, it's possible to keep learning and growing in a remote career. In this article, we'll explore effective ways…

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Modern Data Challenges: 4 Key Considerations in Financial Services

By in Finance Tag ,

by Precisely Editor @ precisely.com The financial services industry faces an array of challenges in adapting legacy technology to the rapidly evolving technology environment. Data analytics and other technologies have emerged as integral elements of most businesses. Until recently, organizations were forced to choose between the cost and disruption involved with migrating to greenfield systems versus missing the boat on cutting-edge technologies that add value for business users, customers, and shareholders. Over the past decade, however, speed, scale, and connectivity improved dramatically, opening the door to new approaches that enable companies to accelerate digital transformation while preserving their investments in…

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We Tried ‘Half-Day Fridays.’ Here’s How It Went.

By in Work Tag , , ,

by Courtney Seiter at Buffer.com Friday has become somewhat of an “experiment day” at Buffer. Different areas of Buffer have tried Fridays with no Slack, have reserved Friday afternoons for personal development, and have even taken Friday afternoons off. Using Fridays to try new ways of work has become such a part of our culture that we recently tried our first full-team Friday experiment. During the month of August, everyone at Buffer was invited to work half-days on Fridays. Read on to hear how the experiment went for us! First: What’s a ‘Summer Friday?’ The concept of half-day or “summer Fridays” isn’t new.…

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DEAR B2B MARKETING CONSULTANT – WHAT SERVICES DO YOU OFFER?

By in Consulting

by Lydia Vogtner @ Lydia's Marketing Consulting As a B2B marketing consultant I get asked a lot about what I do and don’t do, because the term “consultant” can mean many things.  I’m sure other consultants do too; everyone has different competencies or experiences that shape what they do and don’t offer. In 2012 I broke away from ‘Corporate America’ to be a freelance virtual marketing communications consultant. My Services page gives specifics of my offer but to summarize, here’s how I roll… Why people hire me People usually hire me for my experience as a communications strategist and marketing generalist. I have…

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