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How Ozempic Ushered In the Next Wave of Wellness Marketing

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by Lestraundra Alfred for HubSpot Every few years there’s a new buzzy fad in the wellness space that fuels industry growth. So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. What is Ozempic and how did it get so popular? Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. While it’s intended to help manage diabetes, many…

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The unconventional Palantir principles that catalyzed a generation of startups

By in Business Management, Work Tag

by ADAM JUDELSON for Lenny's Newsletter Next in my special paternity-leave guest series, I’m excited to bring you an incredible post by Adam Judelson. Adam spent seven years at Palantir, where he led product for their flagship Gotham data platform. Below, Adam shares his most lasting lessons from his time at Palantir. After Palantir, Adam went on to lead product at Slingshot Aerospace, built a startup for Deloitte, and then served as president at mePrism, where he grew their data privacy marketplace from zero to 100 million data points protected. Adam is also a two-time founder and advisor to businesses ranging from scrappy drone…

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Taking bold steps in a changing marketplace

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by MARK DANCER for Mark Dancer on Innovating B2B The integration of renewable energy sources into the electric power system is revolutionizing the energy landscape, and electrical distributors are at ground zero—but the design and operation of the value chain for electrical products is uncertain and evolving, without a coherent vision. The National Association of Electrical Distributors (NAED) has stepped up, creating the Futures Group to explore the future and Office Hours to engage distributors, suppliers, contractors, startups, vendors, and communities in a thoughtful conversation and collaboration. I am thrilled to support NAED’s effort. This edition shares our first annual report on…

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How to Use The Query Function in Google Sheets

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by Scott Weiss for HubSpot The query function is so helpful because it can replace the work of many other commands and replicate the functionality of pivot tables (a table that lets you group, compare, and summarize larger data sets). A query may seem complicated or overwhelming if you’re unfamiliar with Google Sheet functions. However, this is not the case, and you can start using the query function right now to filter and quickly look up data in your preferred format. Table of Contents What is a query in Google Sheets? What syntax should I understand to use the query function? How…

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ICP Mastery: 3 methods to deliver more value to your target personas

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by Stewart Hillhouse for Mutiny The Efficient Growth Tour gathered CMOs and marketing leaders to learn how to drive measurable impact despite the turbulent market conditions of 2023. An executive panel featuring Emily Kramer (Co-Founder, MKT1), Mac McConnell (SVP of Marketing, Flexa), and Robin Spencer (Advisor, Clearbit) unpacked some key concepts that they've learned over their careers for making sure the marketing team is driving efficient growth.  One concept that everyone on the panel had strong opinions on was using your company’s ideal customer persona (ICP) as an important tool in your marketing team’s growth toolbox. Read on to learn three ways that you can get more value from your…

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New Marketing Jobs That Could Focus on AI [Data + Examples]

By in Artificial Intelligence and Machine Learning, Human Resources, Information Technology, Marketing, Work Tag , , , ,

by Erica Santiago for HubSpot It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here's what we've found. Free Report: The State of Artificial Intelligence in 2023 AI Marketing Jobs AI Trainers Writers with AI Experience Digital Marketers with AI Knowledge What do AI-driven marketing jobs mean for marketers? AI Marketing Jobs The following are marketing jobs and opportunities…

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A SHORT ESSAY IN DEFENSE OF MARKETING

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by The Framework This week, while giving a presentation on marketing to an audience of investors, I introduced myself as someone who has serendipitously found his way from engineering into technology, venture capital, early-stage business management, coaching, and latterly into marketing. An audience member whispered to me afterwards that she, too, had trained as an engineer (civil, in her case, chemical in mine) but is now enjoying a career in marketing. She was grateful to hear someone else admit to following a similar path. Her whispering made me uncomfortable. What was so bad about this choice we had made? Several…

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6 Pillars To Build Word Of Mouth Strategy For SaaS

By in Information Technology, Marketing, SaaS Tag , , , , ,

by FUNKY MARKETING As a SaaS company, word of mouth can be a powerful tool for driving new customers and retention. But how do you create word of mouth strategy for SaaS, in an industry where word spreads quickly online? There are six main pillars to consider when creating a word-of-mouth strategy for your SaaS company: 1. Creating a product that your customers will love and finding ways to help them succeed with your product Obviously, step one is to have customers that fit well with your product and love it so much they want to tell others about it. This…

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17 Apps to Improve the B2B Customer Experience

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by Carlin Sack for HubSpot Marketing teams are doing more with less, and they have fuller plates than ever. Companies are implementing AI tools in every element of business operations, and scrambling to make sure internal teams are taking advantage of AI to grow faster, work efficiently, and stay ahead of the competition. And at the same time, budgets are lean, leading marketing teams to take a hard look at their tech spend and see where there are inefficiencies or redundancies. Recent HubSpot research found that the more point solutions, the higher cost of ownership. “We’re seeing the tension between short-term…

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