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4 types of emails that get the most engagement [+ 4 emails that fail]

By in Email Marketing, Marketing

Written by: Jeanne Jennings My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump). Just today I received: A newsletter from Monumental Sports Network celebrating the career of Nicklas Backstrom, a beloved player from the Washington Capitals who just departed the NHL. I’m a fan. I engaged; I clicked through and read the article. A promotional email offering accounting services for an organization that is a client of mine, from a company I’ve never heard of. I dislike cold email, especially when it’s totally irrelevant to me. I did not engage. An email…

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The Rise of FOBO: Why Workers Are Eyeing AI-Proof Careers

By in Artificial Intelligence and Machine Learning, Human Resources

By Lin Grensing-Pophal As AI tools continue to reshape work across industries, a new anxiety has entered the professional lexicon: FOBO—fear of becoming obsolete. While the term may sound buzzword-y, the concern is anything but abstract for today’s workforce. According to new data from Kickresume, 21% of respondents say they’ve either lost a job due to AI or know someone who has. A significant number are now rethinking their career plans: 37% intend to actively learn AI skills to remain relevant, and 28% are planning a move into what they consider “AI-proof” careers. Another 4% aren’t making changes yet but admit they’re uneasy…

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ChatGPT’s answers came from Google Search after all: Report

By in Artificial Intelligence and Machine Learning

Written by Danny Goodwin Even ChatGPT leaned on Google’s search results via a scraping service – underscoring how crucial Google’s index remains in the AI search era. Multiple tests have suggested ChatGPT is using Google Search. Well, a new report seems to confirm ChatGPT is indeed using Google Search data. OpenAI quietly used (and may still be using) a Google Search scraping service to power ChatGPT’s answers on real-time topics like news, sports, and finance, according to The Information. The details. OpenAI used SerpApi, an 8-year-old scraping firm, to extract Google results. SerpApi reportedly listed OpenAI as a customer on its site as…

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How to Run Successful Email Marketing Campaigns Step by Step

By in Email Marketing, Marketing

By Michael Brenner Successful email marketing is a critical, and often overlooked, element of digital marketing. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile tactic for small-business owners and marketers to pursue? The simple answer is yes. Quick Takeaways: Email doesn’t just generate awesome revenue, it also has the power…

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The physics of sales

By in Sales

by Rob Snyder I have now watched hundreds of founders’ sales calls. And in every single founder’s call, I find the same foundational error playing out in a thousand different ways. It causes the founder (and the potential customer) a world of pain. If you feel uncomfortable selling, or if your sales calls don’t feel smooth, this is probably why. We all seem to have the most basic misconception about sales, a backwards idea of what causes someone to buy something, or what causes a deal to happen. I think of this foundational thing - what causes purchases - as the physics of sales. At root, we all…

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Why community is the antidote to AI overload in search marketing

By in Artificial Intelligence and Machine Learning, Marketing

Written by Ashley Liddell In 2025, people aren’t just searching for answers anymore. They’re looking for genuine responses from the people they trust most:  Creators. Communities. Fellow brand supporters.  In many ways, community has become an algorithm of its own. AI-powered tools like Google Gemini, ChatGPT, and Perplexity have made knowledge more accessible than ever.  But in doing so, they’ve also flattened it.  Answers feel repetitive, citations pull from the same limited sources, and brand voices risk becoming interchangeable. That’s where community comes in.  While generative AI commoditizes information, community restores individuality.  It offers what no model can compress into tokens:  Authentic connection. Lived experience.…

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The implosion of the blogging-for-dollars revenue model

By in Work

Written by Carolyn Shelby Ad-first publishing is collapsing, reshaping search, hosting, and the tools behind the blogging boom. Here’s what’s coming next. For (dangerously) close to three decades, a large portion of the web was built on a simple and incredibly profitable premise:  Slap some content on a page. Paste with ads. Collect the check.  This “blogging-for-dollars” model powered the growth of countless niche sites, media empires, and an entire supporting ecosystem of tools, services, and infrastructure.  But the model that once drove the golden age of attention-optimized publishing – where the sole goal was to generate pageviews, not serve a…

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Building Connection Among Remote Employees: Strategies for Engagement 

By in Business Management

By Julie Lofreddo Remote work can be isolating, leading to loneliness. In fact, loneliness and isolation have had such a widespread impact on society over the last five years that public health officials have declared the situation an epidemic.   In a recent interview Former U.S. Surgeon General Vivek Murthy warned about the adverse effects of chronic loneliness, which could lead to a shorter lifespan. Murthy, said that struggling with loneliness and isolation increases the risks of depression, anxiety and suicide, along with the risk of heart disease, stroke and dementia in older adults.  Central to this crisis is a lack of…

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Why blog? The benefits of blogging for business and marketing

By in Marketing

Written by: Erin Pennings With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort. Spoiler: it is. It’s one of the best ways to establish thought leadership, get your audience’s attention, and build trust with them. Over the years, I’ve written hundreds of blogs for businesses in a wide range of industries — and I’ve seen what works, what doesn’t, and how things are changing. So buckle up, and I’ll show you why blogging for business is still so valuable for driving inbound leads —…

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EntertainHR: Jokes Aside—What Hacks Teaches Us About Bad Bosses

By in Human Resources

By Julianne Brown Viewers’ introduction to Deborah Vance, played by Jean Smart, is of the aging comedian on stage, resplendent in her signature glitter, telling the final joke of her set for what we soon discover is her very long-running Vegas residency at the Palmetto. A montage follows showing Deborah’s various side hustles – private jetting off to QVC sales, a Christmas photoshoot, and home with only her wig stand and corgis to keep her company. Over lunch the next day with Marty Ghilain, owner of the Palmetto played by Christopher McDonald, Deborah is informed that the Palmetto will no…

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