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Reddit’s Resurgence: How the Internet’s Toughest Crowd Became AI’s Favorite Source

By in Artificial Intelligence and Machine Learning

By Stephanie Walden t usually starts the same way: A well-meaning marketing manager thinks they’ve found the perfect audience for their new product launch on Reddit. Brimming with hubris and optimism, they publish a post that’s equal parts jargon and manufactured hype. Five minutes later, the post is buried in downvotes and snark. It’s a cautionary tale replayed endlessly across one of the world’s most influential community-driven platforms. But for brands, Reddit can no longer be dismissed as a marketing minefield to be avoided. The platform has around 108 million daily unique visitors worldwide, and users spend an average of around 16 minutes…

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How to Edit the AI-isms Out of Your Content (No Detectors Needed)

By in Artificial Intelligence and Machine Learning, Content Marketing

n today’s fast-paced digital age, it’s important to recognize that artificial intelligence has revolutionized the way we create content. While AI offers numerous benefits, it’s equally essential to ensure that the content produced remains authentic and resonates with… Wait there! Wait right there! If you sniffed out AI’s trademark tone in the first paragraph, you deserve a gold star. If you didn’t, you need to read through this entire piece. AI has become central to marketing, and most brands, including their writing teams, have jumped on the bandwagon. Good for productivity? Definitely. But there’s a catch. AI-generated content is like branded…

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Here’s what B2B sales taught me about B2B sales

By in Sales

by JEROEN COELEN A good sales call is to discover if your product/service suits their situation, problem and needs. Therefore, the more they talk about themselves, the better (80% them/20% you) You have a human in front of you, make sure they enjoy the conversation Don’t sell to those who don’t need you It’s up to you to guide the conversation, not them You don’t need a script, but you do need structure Stating your intentions for the call at the start always helps, asking for input too. If the call goes as planned, know what your preferred way of…

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Four Proven Ways to Overcome the Email Deliverability Challenge

By in Email Marketing

by Allan Levy When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed like a potential boon—filtering out the most egregious spammers and thus making the messages of good-faith actors more visible. Well, as roughly a million panicked Reddit posts can attest, things didn't quite play out that way. Very shortly after implementation, marketers watched in horror as carefully executed campaigns imploded, tumbling one by one into the void. More than a year's experience has dug some brands out of the trenches, but the struggle is…

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AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

By in Artificial Intelligence and Machine Learning, Marketing

Written by: Justina Thompson Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns. Use HubSpot's AI Campaign Assistant to Create Emails The difference between good and great email marketing often comes down to which metrics you track (and, more importantly, how you act on them). AI email marketing analytics transforms raw data into actionable insights, helping you understand what happened, why it happened, and what’s likely to happen next. Tools like HubSpot Marketing Hub have made this sophisticated…

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Aretha Franklin Had It Right: Respect Is Key to Employee Engagement

By in Human Resources

By John Guaspari The concept of Employee Engagement has been a big deal since around the turn of the century, when studies done by several reputable sources showed a clear correlation between higher levels of Engagement and such critical business metrics as profitability, productivity, and—one that’s especially important to HR professionals—employee retention rates.  A lot of things have to happen to achieve such results, beginning with an understanding of the definition of Engagement upon which that research was based: “the extent to which employees invest incremental effort and energy while on the job.”  You also won’t reach your Engagement goals…

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3 Reasons Sales Managers Don’t Follow Up (And What To Do About It)

By in Business Management

BY GEORGE BRONTÉN In any kind of coaching, whether it’s weight loss, fitness, or complex sales, follow-up is key to success. If you hire a coach to help you lose weight, you expect them to follow up. You tell them how much weight you want to lose, and agree on a plan. When you come in for your coaching appointment the next time, you expect them to ask whether you followed the plan. If you hire a trainer to help you get in shape, same thing. You expect to collaborate on a plan and then report back to them at each session.…

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Work-Life Balance in 2025: What Employees Say Works 

By in Human Resources

By Lisa Wolf Work-life balance is not just a corporate catchphrase – it’s a defining factor in how employees effectively navigate between their careers and personal lives. A new study from ARAG® sheds light on what balance really means across workforce generations, and why it’s proving harder to achieve.  Drawing insights from 1,600 full-time workers – spanning Gen Z to Boomers – alongside perspectives from HR professionals, the 2025 Work-Life Balance Study reveals the pressures that disrupt equilibrium and the benefits that can help restore it. These findings offer HR professionals a clearer lens for designing programs that meet employees where they…

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Sales email vs. cold call: When to use each, according to data

By in Sales

Written by: Michael Welch Sales is about getting the right message in front of the right prospect. It’s as simple as it sounds, but over my career I’ve seen a substantial and accelerating evolution in the methodologies salespeople employ to accomplish that goal. Get Started with HubSpot's Free Sales Software Despite that change, one thing has remained the same in my mind: Successful cold outreach is built on strategy, not on chance. In this article, I’m going to look at two of the main outreach methods sales pros rely on to keep pipelines full. If you’re torn between cold email vs…

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AI search drives less than 1% of referrals, organic still dominates: Data

By in Artificial Intelligence and Machine Learning

Written by Danny Goodwin AI search is growing fast, but that hasn't translated into traffic or sales. Organic search remains critical for conversions and traffic. AI-powered search platforms are growing fast, but still account for less than 1% of referral traffic, according to new data from enterprise SEO platform BrightEdge. By the numbers. From January to August, AI-driven search referrals accounted for less than 1% of traffic. Organic search remains the primary driver of conversions across industries. AI search usage is still growing fast – with some platforms showing triple-digit month-over-month gains – but traffic isn’t translating into transactions. Why we…

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