Written by Darwin Santos What happens when being found no longer means being visited? The Great Decoupling is here – and it’s changing the web forever. This is the opening chapter of “The Last Click: How AI Agents Are Rewiring the Internet’s Attention Economy,” a series about how AI is changing the web. The email arrived at 3:47 a.m., marked urgent. Sarah Chen, head of content at a mid-sized publisher, was watching 20 years of assumptions collapse in real time. Her overnight analytics showed something impossible: search visibility had doubled in six weeks, yet traffic had fallen 30%. The charts on…
The Great Decoupling of search and the birth of the agentic web









