Tag seo

The great SEO heist: The untold story

By in Marketing Tag

by Andrew Holland  for Search Engine Land It’s been a few months since the great SEO heist went viral online. You’ve probably heard all about it already. But what you need to learn is the untold story.  Because that changes everything. SEO robbery in broad daylight I’m not going over old ground here, but in case you missed it, here are the details. An SEO copied a sitemap. He then used his AI content tool to recreate thousands of pages of copy. He gained over a million monthly visitors. He told everyone about it. They got a manual action. As…

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4 pillars of an effective SEO strategy

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by Marcus Miller  for Search Engine Land SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond.  The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO: How well your content can be crawled and indexed. Content: Having the most relevant and best answers to a prospect’s question.…

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Email Marketing vs. SEO: What You Need To Know for 2024 (New Research)

By in Email Marketing, Marketing Tag

by Flori Needle for HubSpot I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for your business. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals. Download Now: Free State of Marketing Report Table…

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Google’s 2023 releases: A B2B marketer’s review

By in Marketing Tag , ,

by Laura Schiele  for Search Engine Land As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing…

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5 Excel and Google Sheets tricks every SEO should know

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by Maria Georgieva for Search Engine Land Amid the popularity of generative AI tools, spreadsheets are still essential tools for marketing analytics. When it comes to organizing, cleaning, and analyzing data, Microsoft Excel and Google Sheets have stood the test of time. All the famous SEO tools export most of their data in CSV format. And while you can use genAI for data analysis, often you’ll still need a good old spreadsheet to get started. So let’s dive back into the basics and see how you can make your life as an SEO and digital marketer easier with these five tips to…

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SaaS SEO: The ultimate guide for 2024 (with real examples)

By in SaaS Tag

by Omid G for MarketerMilk Two years ago, I quit my job leading SEO and content marketing at Webflow. During my time there, I was able to create a SaaS SEO content strategy that grew non-branded search traffic from 25K visitors a month to over 300K visitors a month — all while growing sign-up and paid conversion metrics (from SEO) by 20% QoQ (quarter over quarter). Webflow's blog SEO growth (I left at the start of 2022) During my “professional career,” I learned how to scale a SaaS website from 1-100. But I wanted to challenge myself to grow a…

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The Modern Marketer’s Guide to Retargeting and SEO

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BY MARC EMMER for INC. Navigating the challenge of customers showing initial interest only to drift away is a common conundrum in the digital realm.  Surprisingly, research reveals that an overwhelming 98 percent of site visitors never make a second appearance. But what if there was a strategy, a digital magnet of sorts, that could recapture these fleeting engagements?  Enter retargeting. The efficacy of retargeting is underscored by striking data: Ads targeted at previous visitors are three times more likely to be clicked than those aimed at new audiences.  More than just a tool, retargeting stands as a cornerstone strategy to amplify website traffic and boost conversion rates, seamlessly intertwining…

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How to integrate generative AI in your SEO

By in Artificial Intelligence and Machine Learning Tag , ,

by Marcus Miller for Search Engine Land As the initial buzz around AI dies down, the practical use of generative AI is now well-established in the content creation world.  In theory, this creates a huge content marketing opportunity. However, as we are seeing, there are many pitfalls from an SEO perspective.  This article outlines how we are primed to make such mistakes, ways Google has tackled this historically and how to safely integrate generative AI in your SEO and content marketing.  Pitfalls and problems Human beings are hardwired to seek the path of least resistance.  Generative AI tools seemingly make it easy…

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How to do a quick SEO accessibility check

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by Maria Georgieva for Search Engine Land Among the top one million homepages, there were a staggering 49,991,225 unique accessibility issues identified, averaging 50 issues per page. This statistic is shocking, especially when you think about Gartner’s analysis that digital products fully compliant with the Web Content Accessibility Guidelines (WCAG) Level 2 will outperform their competitors by a factor of 50. Many best practices for improving website accessibility align closely with SEO tactics. This article tackles how to manage 10 accessibility elements to can also help improve your site’s SEO and ensure inclusivity for all users. How disabilities impact the online journey You can’t make an…

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Perfecting prompts for SEO content development

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by Nicola Agius for Search Engine Land Unlocking the power of prompts is key to supercharging your SEO content strategy. Well-crafted prompts helped yield remarkable results for SEO expert Shelly Fagin, with website traffic experiencing an impressive increase of up to 30%. This is why perfecting prompts is essential for ensuring generative AI tools like ChatGPT deliver the best output, she said. But where should you start? And what qualities make a prompt perfect – or at least good? Here’s a recap of Fagin’s top tips from SMX Advanced, as well as some prompts she has used for maximum performance. Prompt protocol Crafting…

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