Tag seo

Written by Danny Goodwin Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate. Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been directed at Search Engine Land, and that’s fair game. We’ve always encouraged open debate and multiple viewpoints about where search marketing is headed. But I want to take a moment to clarify what we believe, what we don’t,…

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by Ann Gerasimovich A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the right things, in the right order—and letting the data guide you. Here's how to build an A/B-testing process that actually supports conversion rate optimization (CRO) and protects your ad spend. 1. Stop guessing: Start with a clear hypothesis Guesswork leads to weak results and burns budget. You need a clear reason for every test you run. Use analytics tools to spot issues: Find pages with…

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By Lauren Basiura You might think blogging is a small task on your marketing checklist. But when done regularly and with purpose, it can drive serious traffic to your website. Consistent blogging for SEO builds authority, trust, and visibility. You set the stage to rank higher, earn more clicks, and attract the right kind of attention from decision-makers. Let’s discuss why consistent blogging matters, what it requires, and how you can make it work without burning out. Quick Takeaways Search engines favor fresh, relevant content, and frequent posts signal ongoing activity. Regular blogging builds topical authority, helping your site appear for multiple…

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Written by Ashley Liddell Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being reshaped – for good. Search isn’t what it used to be. The neat, linear, “perfect” journey, where a user types a question into Google, clicks a blue link, and finds their answer, is over. (If that ever actually existed.) In 2026, search is no longer a single engine or entry point. It’s everywhere – fragmented, plural, multimodal, and deeply social. Discovery now happens in: The swipe of a TikTok. The scroll of a Reddit thread. The speed of an LLM summary. The viewership…

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by Ash Nallawalla for Search Engine Land I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 passed without much discussion in the SEO community to this day. He said (my emphasis): “E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.” He added, “E-A-T is a core part of our metrics.” E-A-T, and, subsequently E-E-A-T, are discussed by SEOs all the time. Most are quick to say that they are not a part of any Google…

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