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What Marketers Get Wrong About Email Personalization (And How to Fix It)

By in Email Marketing, Marketing Tag , ,

by Ortto Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If that's personalization, it's the kindergarten-level kind. (No offense.) You might be wondering why a deliverability expert cares so much about this. It's because deliverability is now directly related to subscriber engagement, and, in a world of saturated promotional emails, subscriber engagement is more and more becoming about who can reach the subscriber in a personally relevant way. That's right... personalization is on its way to becoming a key…

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3 Simple Ways to Make Your Pricing Match Value Delivered

By in Finance Tag ,

by LIZ CHRISTO DEAR STAGE 2: We’re seeing strong signals of enterprise traction, but we’re concerned that our pricing model is slowing down deals. We charge based on contact volume—but that doesn’t always reflect the actual value we deliver. How should we approach evolving our process to serve these larger customers? ~MISALIGNED DEAR MISALIGNED: Enterprise deals often test early pricing and enterprise buyers bring a new level of scrutiny—especially when pricing doesn’t match perceived value. If your model is based on inputs like contact volume or user count, it’s a tough sell when your buyer can’t easily tie those numbers back…

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How HR Leaders Can Help Working Parents Tackle Summer Childcare Challenges

By in Human Resources Tag , ,

By Laine Thomas Conway, Alight Solutions Summer is nearly upon us. Before you know it, we’ll be enjoying long, hot sunny days by the pool, taking an invigorating hike or munching on hot dogs at the ballpark. Well…maybe not all of us. Unfortunately, that is far from reality for many employees. While the arrival of summer signals the start of the season many people enjoy the most, it can also be a time of frustration for working parents tasked with finding activities to keep their kids occupied while they do their job. During the pandemic lockdowns, many parents found relief…

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Are We Experiencing an Employee Engagement Crisis? 

By in Human Resources Tag , , , ,

By Lin Grensing-Pophal, Contributing Editor, HR Daily Advisor For only the second time in over a decade, global employee engagement has declined, dropping from 23% to 21% in 2024, according to Gallup’s latest State of the Global Workplace report.   This downturn is not just a meaningless statistic—it translates to a staggering $438 billion in lost productivity worldwide.   The decline is most pronounced among managers, whose engagement fell from 30% to 27%. Younger managers under 35 and female managers experienced the sharpest drops, with decreases of 5% and 7%, respectively.   Managers Feel the Heat  “Managers have a lot of things coming at them,” says Jim Harter,…

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A Brief History of Sales Technology

By in Sales Tag , , , ,

BY GEORGE BRONTÉN Sales technology has certainly changed across the decades. From the first Rolodexes to today’s massive, AI-equipped juggernauts of automation with all the bells and whistles, we’ve come a long way. To celebrate (and evaluate), here’s a brief history for your enjoyment. Early Tools Were Designed For Record-Keeping Everyone knows that the Rolodex, invented in 1956, was one of the earliest forms of “CRM” to enter the scene. The Rolodex was a way to manage the dozens and even hundreds of business cards a salesperson might accumulate. It was another thirty years before the Rolodex gave way to new technology.…

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Human Content: What It Means & Why It’s Important

By in Artificial Intelligence and Machine Learning, Content Marketing Tag , , , ,

by Marcus Sheridan Every day, your potential customers are bombarded with thousands of brand messages. Most of them? Robotic, overproduced, and instantly forgettable. And as AI enters the mainstream, that noise is only getting louder. So how do you stand out? By sounding unmistakably human. Because today's buyers don't just want answers, they want to hear from real people who understand their problems and have lived their frustrations. Human content builds trust, sparks emotion, and creates real connections. It's felt. It's remembered. It moves people to act. The Markers of Human Content What separates a human voice from the sea of…

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AI is kicking off the next revolution of B2B PLG

By in Artificial Intelligence and Machine Learning Tag , , ,

by ELENA VERNA Product-Led Growth (PLG) changed the game. Instead of being sold bloated software over steak dinners and locked into multi-year contracts, customers started choosing products that actually solved their problems - tools that were easy, delightful, and self-serve. But even with PLG, you were still hunting for the best-fit product. You’d trial, compare, and compromise. Most of the time, you ended up paying for a bloated platform just to use one tiny feature. Enter Lovable, which flips that script - and unlocks a market dynamic we’ve never seen before. If PLG was about finding the right/best product on your…

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How I get fired up for my cold calls, insights from my 18 years in sales (+ tips for reps)

By in Sales Tag ,

Written by: Davidson Hang When I was in 5th grade, I was voted “Most Reserved” in the yearbook at Dewey Elementary School in Cherry Hill, NJ. I had just moved back to Jersey after bouncing around SoCal. I was a shy kid, nervous about making new friends. No one would expect me to go into sales, a field that’s all about forging new relationships. Yet, I started my career in sales at 19 years old. I was just a kid with a phone, a quota, and crippling self doubt. Today, I’m the Head of Business Development at Untap Your Sales Potential. I’ve made…

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Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals

By in Marketing Tag , ,

by Karie Burt B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand their audience in a quest for scale while balancing the need to focus on highly targeted personas who are the most relevant to maximize efficiency and results. And you can throw in another conundrum: Marketers must now adhere to strict privacy regulations, but they are driven to amass ever increasing customer data to reach customers more effectively. As for goals, B2B marketers are supposed to be "customer…

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To Engage with B2B Buyers, Don’t Put the AI Cart Before the Content Horse

By in Artificial Intelligence and Machine Learning Tag , , , ,

By Ardath Albee  Source: Adobe Stock GenAI offers opportunities for marketers spanning from creating B2B content to workflows to analysis. One of the biggest priorities for B2B marketers with AI is efficient content creation. Fifty percent of marketers use it to create content and 51% use it to optimize content. Yet only 31% have accuracy and quality concerns about AI. While GenAI’s capacity to analyze data at record speeds, spot patterns in seconds, and logically put one word after another is impressive, there must be a deep foundation to enable relevant content creation that resonates with your audience. The foundation needed to enable…

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