Written by: Curt del Principe One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive. This week, I’ve got three lessons I just couldn’t waste from the most-shared interview in the history of Masters in Marketing. Email marketing expert Jay Schwedelson is back, and this time he’s coming in hot with what you’re (probably) doing wrong with your email marketing. And, in all honesty, I’ve committed some of these sins with this very newsletter. (Oopsie!) Click Here to Subscribe to Masters in Marketing Jay Schwedelson Founder, SubjectLine.com; Host, Try…
13 Professional Sales Email Signature Examples That Work in 2025
Written by: Michael Welch I’ll admit it — I didn’t always put much thought into my sales email signature. Early in my career, my email sign-off was just my name. After reading countless emails from prospects and peers, I realized I often start reading an email at the bottom, with a quick glance at the sender’s signature to learn about them. That’s when it hit me: My bland signature was a missed opportunity to make a stronger impression. Other than your subject line, your email signature is one of the first things people notice when they open an email. Whether I’m…
Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)
Written by: Tom Orbach LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing what might work, I took a data-driven approach, scraping posts and analyzing what drives engagement. What I discovered was surprising (and depressing): The most successful posts are overwhelmingly self-centered, with people talking about themselves in supposedly “inspirational” ways. Instead of joining the self-congratulatory parade, I decided to call it out. I built the Viral Post Generator, a tool that automatically creates eye-roll-worthy posts, making the formula painfully apparent to…
Burnout Isn’t Just a Manager Problem, It’s a Business Imperative
By Karishma Patel Buford Managers are not just feeling the pressure in workplaces across the country; they are cracking under it. Burnout is not something you throw a few PTO days at and hope for the best, and it’s certainly not an individual failing. It’s a business-critical workforce crisis with systemic roots; one that organizations can’t afford to ignore. According to Forrester’s Q1 2025 Mental Health Benefits survey, 65% of employees report being just as stressed, or more stressed, than they were five years ago. While managers are the workforce’s first line of defense, more than half of them say…
What Marketers Get Wrong About Email Personalization (And How to Fix It)
by Ortto Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If that's personalization, it's the kindergarten-level kind. (No offense.) You might be wondering why a deliverability expert cares so much about this. It's because deliverability is now directly related to subscriber engagement, and, in a world of saturated promotional emails, subscriber engagement is more and more becoming about who can reach the subscriber in a personally relevant way. That's right... personalization is on its way to becoming a key…
3 Simple Ways to Make Your Pricing Match Value Delivered
by LIZ CHRISTO DEAR STAGE 2: We’re seeing strong signals of enterprise traction, but we’re concerned that our pricing model is slowing down deals. We charge based on contact volume—but that doesn’t always reflect the actual value we deliver. How should we approach evolving our process to serve these larger customers? ~MISALIGNED DEAR MISALIGNED: Enterprise deals often test early pricing and enterprise buyers bring a new level of scrutiny—especially when pricing doesn’t match perceived value. If your model is based on inputs like contact volume or user count, it’s a tough sell when your buyer can’t easily tie those numbers back…
How HR Leaders Can Help Working Parents Tackle Summer Childcare Challenges
By Laine Thomas Conway, Alight Solutions Summer is nearly upon us. Before you know it, we’ll be enjoying long, hot sunny days by the pool, taking an invigorating hike or munching on hot dogs at the ballpark. Well…maybe not all of us. Unfortunately, that is far from reality for many employees. While the arrival of summer signals the start of the season many people enjoy the most, it can also be a time of frustration for working parents tasked with finding activities to keep their kids occupied while they do their job. During the pandemic lockdowns, many parents found relief…
Are We Experiencing an Employee Engagement Crisis?
By Lin Grensing-Pophal, Contributing Editor, HR Daily Advisor For only the second time in over a decade, global employee engagement has declined, dropping from 23% to 21% in 2024, according to Gallup’s latest State of the Global Workplace report. This downturn is not just a meaningless statistic—it translates to a staggering $438 billion in lost productivity worldwide. The decline is most pronounced among managers, whose engagement fell from 30% to 27%. Younger managers under 35 and female managers experienced the sharpest drops, with decreases of 5% and 7%, respectively. Managers Feel the Heat “Managers have a lot of things coming at them,” says Jim Harter,…
A Brief History of Sales Technology
BY GEORGE BRONTÉN Sales technology has certainly changed across the decades. From the first Rolodexes to today’s massive, AI-equipped juggernauts of automation with all the bells and whistles, we’ve come a long way. To celebrate (and evaluate), here’s a brief history for your enjoyment. Early Tools Were Designed For Record-Keeping Everyone knows that the Rolodex, invented in 1956, was one of the earliest forms of “CRM” to enter the scene. The Rolodex was a way to manage the dozens and even hundreds of business cards a salesperson might accumulate. It was another thirty years before the Rolodex gave way to new technology.…
Human Content: What It Means & Why It’s Important
by Marcus Sheridan Every day, your potential customers are bombarded with thousands of brand messages. Most of them? Robotic, overproduced, and instantly forgettable. And as AI enters the mainstream, that noise is only getting louder. So how do you stand out? By sounding unmistakably human. Because today's buyers don't just want answers, they want to hear from real people who understand their problems and have lived their frustrations. Human content builds trust, sparks emotion, and creates real connections. It's felt. It's remembered. It moves people to act. The Markers of Human Content What separates a human voice from the sea of…