by ELENA VERNA Product-Led Growth (PLG) changed the game. Instead of being sold bloated software over steak dinners and locked into multi-year contracts, customers started choosing products that actually solved their problems - tools that were easy, delightful, and self-serve. But even with PLG, you were still hunting for the best-fit product. You’d trial, compare, and compromise. Most of the time, you ended up paying for a bloated platform just to use one tiny feature. Enter Lovable, which flips that script - and unlocks a market dynamic we’ve never seen before. If PLG was about finding the right/best product on your…
AI is kicking off the next revolution of B2B PLG
