by Sofiia Tarhonska for MarketingProfs
How to Use Email Suppression Lists for Better Email Marketing
Want to Double the Chance of Getting a Response to Your Email? Make It Shorter
Research from a pair of Harvard professors shows people are dramatically more likely to respond to shorter emails. BY JESSICA STILLMAN for Inc. Sometimes all that stands between an entrepreneur and business success is getting the right person to read your email. Which is why tips and tricks to make your emails more compelling and increase your response rates are so valuable. There are plenty of good ones out there, but few are as easy to implement as one recently highlighted by a pair of Harvard researchers in their new book. Half as many words leads to twice as many reads. An excerpt of Writing for Busy Readers by…
What to Do When Your Marketing Emails Are Falling Flat
by LIVIU TANASE for INC. Everywhere you look, business owners are talking about how well email marketing works for them. “The money is in the list,” they say, but not everyone sees the same return on email efforts. If your emails are falling flat, try these simple tactics. You’ll get more engagement, make more sales, and be excited every time you write a new email to your customers. Make sure your emails land in the inbox Fact: For people to interact with your emails, they must see them first. If your newsletters and campaigns are going to the spam folder, chances are…
The Top 10 Passive-Aggressive Workplace Email Phrases [Infographic]
by Ayaz Nanji for MarketingProfs Do you hate when a coworker writes "per my last email" in a message? If so, you're not alone: People rate that as the most passive-aggressive phrase in workplace emails. An infographic (below) summarizes findings from the poll of 1,000 workers in the United States, which was conducted by Preply. It looks at the 10 phrases rated as the most passive-aggressive by workers as well as the five communication behaviors that workers rate as the most passive-aggressive. Check out the infographic:
Beyond creativity, the three required variables of a good B2B brand marketing campaign.
by ELENA VERNA for Elena's Growth Scoop
Email subject line tips and best practices (with examples!)
By Search Engine Land Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines. That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns, instead of leaving them as a last-minute item to be completed right before you…
Email Signature Essentials: Key Statistics to Know for 2023
by Vasyl Holiney for HubSpot Email signatures serve as a powerful way for individuals and businesses to leave a lasting impression on their recipients. In this article, we will share valuable insights derived from the feedback of numerous participants and email signatures of thousands of users of the MySignature service in 2023. Keep reading to uncover the latest trends that will help you enhance your professional branding and boost engagement with recipients. → Download Now: The Beginner's Guide to Email Marketing Top Email Signature Insights Let's look at the most basic statistics first and then get into the details. On average, users…
The Biggest Blocks During the Email Production Process
by Ayaz Nanji by MarketingProfs
Marketing campaigns win big when performance and creative tango together
by Lisa Dare for Velocity Close Get the newsletter Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month. I hereby opt in to Velocity’s marketing crap. (Read our privacy policy to see what that means.)SubscribeSubscribe Every now and then, someone posts a great Twitter thread like this comparing older, more conceptual ads against their newer, info-intensive counterparts. And without fail, it reignites the debate over creative vs. performance marketing. While creatives like to romanticize a time when imagination ruled supreme, most ads today anxiously get straight to the facts, ma’am. Sometimes we see these needs as opposed: Clarity vs. cleverness Features…
What You Need to Know Before You Start an Email Newsletter
BY LIVIU TANASE, FOUNDER AND CEO OF ZEROBOUNCE, for INC. More than 4.5 billion people will be using email by 2025, Statista shows. Aside from being the prevalent work and business communication channel, email also offers lucrative marketing potential. So, if you’ve been planning to start an email newsletter, don’t delay. Through email, you’ll forge tremendous connections with your customers and prospects. But before you begin, here are a few things to keep in mind so you can be efficient and see results quickly. Choose your niche-;and stick to it One thing you must decide from the beginning is your content strategy. To…