What You Need to Know Before You Start an Email Newsletter

BY LIVIU TANASE, FOUNDER AND CEO OF ZEROBOUNCE, for INC. More than 4.5 billion people will be using email by 2025, Statista shows. Aside from being the prevalent work and business communication channel, email also offers lucrative marketing potential. So, if you’ve been planning to start an email newsletter, don’t delay. Through email, you’ll forge tremendous connections with your customers and prospects. But before you begin, here are a few things to keep in mind so you can be efficient and see results quickly. Choose your niche-;and stick to it One thing you must decide from the beginning is your content strategy. To…

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