Category Business Management

Stop Solving Problems

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by SEBASTIAN CUERVO for 42 Slash Marketers love solving problems. If you spend more than 20 mins on LinkedIn or Twitter on any given day, you will notice a couple of clear story patterns that go something like this: I had a problem with this marketing process. I used this formula I developed or copied from top influencers to solve it. I found success. You can do it too. If you want to learn more, leave a comment (and chances are it becomes an endless spam sequence in your inbox). Or alternatively, you may also find the vulnerability pattern: I…

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Global Strategy: The Case of McDonald’s

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by Ulster University Creating a successful business in one country is a challenge. So much depends on knowledge of your market, their preferences, customs and sensibilities. Taking a company global can therefore seem like an impossible task. There are several examples of companies’ failure to succeed in foreign markets, including an ill-fated campaign by Pepsi in China. Their slogan ‘Pepsi Brings You Back to Life’ was mistranslated as ‘Pepsi brings your ancestors back from the grave’ – a particularly bad mistake when you consider the importance of ancestors in Chinese culture. You can read about some of the other challenges…

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Breaking boundaries to form a new value chain

By in Business Management

by MARK DANCER on Innovating B2B Becoming a data intermediary Data is the future of distribution. The incumbent value chain exists to move products from manufacturers to customers, with distributors adding value to help customers find, evaluate, buy, receive, and use the products they need to run their businesses. But a new value chain will emerge as customers, distributors, and manufacturers leverage data, analytics, automation tools, and artificial intelligence to optimize business results. In the not-too-distant future, the value chain’s primary role will center on data, not products. And the role of distributors, as intermediaries, will be to facilitate the…

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Dumb advice that works

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by The B2B Growth Newsletter Hi all — This week, I’m reflecting on a conversation I have with *literally* every founder. What do your buyers want to buy? Very few buyers want to buy software. Why? They already have a lot of software Most of their software sucks They associate software with a lot of things that aren’t good → There are a billion different software companies with virtually identical websites, how the hell am I supposed to decide? Why do I have to talk to a 22-year-old who doesn’t know anything before I can talk to a 28-year-old who’s…

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Joy as a Strategy

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by PATRICK E MCLEAN for REINFORCEMENTS While redoing one of my social media profiles, I included two short sentences at the end. “Enjoyment is a skill. Joy is a strategy.” They flew off my fingers, I liked them. Here’s what they mean, and why these ideas might be useful for you. Enjoyment is a Skill. This is growth mindset applied at the largest scale. And I wrote an essay about it here The point is, if you can get better at enjoying things you have instantly become richer. And if you can find a way to take something you hate —…

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How To Nurture a Culture of Documentation in Remote Teams

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by Remote-Work.io Here's your ultimate guide to creating, maintaining, and following a robust documentation culture in remote teams. How to nurture a culture of documentation in remote teams Humans are terrible at data storage! It's obvious that we'll one day forget the things we know today. This makes it even worse for teams. Because employees are a vital part of every organization. The truth is, employees will eventually leave. And when they do, the knowledge they contributed to you will be lost forever. That's why every organization needs a robust documentation culture. It's not just for remote teams. All sorts of organizations…

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A Two-Minute Burnout Checkup

By in Business Management, Human Resources, Self Improvement, Work Tag , ,

by Chris Bailey for HBR Burnout is devastating. A few years ago, deep in the throes of it, I found myself grasping for tools or frameworks to help me get to the other side. If you’re facing a similar situation, let me share a few things I wish I had known earlier. First, I’ll outline the basics about the signs of burnout and the aspects of our work that tend to cause it. Second, I’ll share a two-minute burnout checkup I created to monitor my own mental well-being and to make sure I don’t reach the point of burning out…

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How To Think In Funnels (And Achieve The Best Possible Outcomes)

By in Business Management, Content Marketing, Marketing, Sales Tag , , , ,

by Frontera Blog Thinking in funnels is a mental model that breaks down your goals into different stages. So you can improve the conversion at each stage to achieve the best possible outcomes. We’ll start with a marketing story from the 1890s to understand how it was born. And finish with how to think in funnels. Let’s go. In 1898, Elias Elmo Lewis created a formula that changed marketing forever. He had an advertising agency. And he wrote newspaper ads for his clients — which was the main channel to reach potential customers before radio and TV. Like any advertiser, Lewis wanted to sell…

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Why You Shouldn’t Use Scrum. Do This Instead!

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by Remote-Work.io Scrum slows down work and has a higher probability of leading your team to intense burnout. Transform your work process with this instead! Photo by Parabol | The Agile Meeting Toolbox on Unsplash Are you tired of Scrum making your team meetings feel like a never-ending episode of The Office? Are you over the constant sprints and stand-ups, leaving you feeling like a hamster on a wheel? Scrum is fundamentally incompatible with setting up asynchronous processes in your remote team. And failure to setup remote processes means you won’t be able to hire across time zones. Essentially, with Scrum, your team…

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Top 15 Challenges Small Businesses are Facing Today

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by Joshua Sophy for SmallBizTrends.com Starting a business can be an exhilarating time but for many small business owners, however, it can also be a time filled with many challenges. Many small business owners find some of their biggest business challenges due simply to the lack of knowledge. While success is never guaranteed in business, careful preparation can help ensure a small business’s survival in the long run. Why Do So Many Small Businesses Fail? Business leaders fail due to inadequate planning or a flawed business model. Without a clear strategy, it can be difficult to sustain operations, especially when budgets are…

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