by Frontera Blog Thinking in funnels is a mental model that breaks down your goals into different stages. So you can improve the conversion at each stage to achieve the best possible outcomes. We’ll start with a marketing story from the 1890s to understand how it was born. And finish with how to think in funnels. Let’s go. In 1898, Elias Elmo Lewis created a formula that changed marketing forever. He had an advertising agency. And he wrote newspaper ads for his clients — which was the main channel to reach potential customers before radio and TV. Like any advertiser, Lewis wanted to sell…
How To Think In Funnels (And Achieve The Best Possible Outcomes)
