Category Marketing

Intro to the MKT1 Method: A crash course in B2B startup marketing

By in Marketing Tag

by MKT1 Newsletter Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. At the risk of taking ourselves a bit too seriously, we are now calling this the “MKT1 Method”—because we love alliteration and this definitely is not a playbook. So what better time to summarize the building blocks of the MKT1 Method than an end of year post? But more than that, we hope that this becomes an evergreen intro and summary to all of MKT1’s content. Something marketers can point founders to, marketing leaders can point…

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How We Use ChatGPT to Make Our Content Better

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag

By Lauren Basiura for Marketing Insider Group Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. However, ChatGPT can serve up some pretty good starting points. At Marketing Insider Group, we know the importance of adding extra flair to our content, and ChatGPT has proven to be a fantastic sous-chef in the content kitchen. By taking what ChatGPT offers and infusing it with our unique insights and expertise, we’re turning ‘good’ into ‘great’. Join us…

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13 PPC Tools & Software to Help Your Ad Campaigns Crush It

By in Lead Generation Tag ,

by Pamela Bump for HubSpot I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it. Use PPC tools and software to understand ad performance and adapt as necessary. Why? Because there’s no middle ground with PPC ads. They either work as intended to capture your target market or get left in the dust. The right PPC tools can help marketers and sales teams track, monitor, and manage PPC…

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Top 5 Social Media PR Tips for B2B Brands

By in Marketing Tag , ,

by Chris Norton for MarketingProfs public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide. And that figure includes millions of potential B2B buyers who might just be looking for their next purchase: Fully 75% of B2B buyers use social media to make purchase decisions. To stand out on social media, B2B brands need to put their best foot forward. This article details the top 5 social media PR tips you should follow to set yourself apart. 1. Publish high-quality educational content B2B educational content focuses…

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You Need More Than Data to Understand Your Customers

By in Marketing Tag ,

by Marcus Collins for Harvard Business Review Every marketer wants to better understand their consumers — their preferences, pain points, and perspectives — to establish a better product-consumer fit. Today, there’s more data available than ever before, yet marketers still struggle with this practice. How can that be? More data should lead to better understanding; yet contemporary marketers find themselves extracting comparatively marginal insight about who these people truly are. That’s because today’s marketers have mistaken information for intimacy. Information — think traffic, engagement on social networking platforms, purchases, and search queries — consists of the factual representations of events that have…

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Email Marketing vs. SEO: What You Need To Know for 2024 (New Research)

By in Email Marketing, Marketing Tag

by Flori Needle for HubSpot I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for your business. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals. Download Now: Free State of Marketing Report Table…

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The Decline of Cookies Means the Rise of Organic Search Marketing

By in Marketing

by Robert Rothschild for MarketingProfs Marketers and advertisers have traditionally relied heavily on paid online media because of its ability to track and retarget consumers via cookies. But the ongoing viability of that strategy became questionable the moment Google announced plans to move away from cookies, eliminating the tracking method by the end of 2024. Alongside the reality of a cookieless future, additional factors are now exacerbating the uncertainty of paid media. For brands to stay on top of the current dynamic—yet still unclear—reality, marketing teams must be able to quickly navigate the challenges of ever-evolving consumer preferences and restrictive data privacy…

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The Power of Personalization in B2B Marketing

By in Marketing Tag , ,

by Amina Mazhar, originally published on LinkedIn In the ever-evolving landscape of B2B marketing, the role of personalization has grown significantly in recent years. Gone are the days of one-size-fits-all marketing strategies. Today, businesses are recognizing the power of personalization in reaching their target audience effectively and building lasting relationships. In this article, we'll explore the use of personalization in B2B marketing and why it's a game-changer. Tailoring Content and Messaging: Personalization in B2B marketing involves tailoring content and messaging to resonate with specific individuals or companies. This customization can take various forms, such as addressing recipients by their names…

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Decoding Event ROI: Understanding the Value Behind Events

By in Events Tag

by Ruth D., Originally published on LinkedIn Let's talk about something crucial but often shrouded in mystery: Return on Investment (ROI) for events. You see, pulling off a great event isn't just about the memories made; it's about proving its worth in a language everyone understands: numbers. So, let's dive into the nitty-gritty of measuring event success, the metrics that matter, and how to showcase the real value of those memorable experiences. First things first, what does success mean for an event? It's not just about ticket sales or bodies through the door; it's the whole enchilada. Think brand buzz,…

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