Category Marketing

A SHORT ESSAY IN DEFENSE OF MARKETING

By in Marketing Tag , , ,

by The Framework This week, while giving a presentation on marketing to an audience of investors, I introduced myself as someone who has serendipitously found his way from engineering into technology, venture capital, early-stage business management, coaching, and latterly into marketing. An audience member whispered to me afterwards that she, too, had trained as an engineer (civil, in her case, chemical in mine) but is now enjoying a career in marketing. She was grateful to hear someone else admit to following a similar path. Her whispering made me uncomfortable. What was so bad about this choice we had made? Several…

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6 Pillars To Build Word Of Mouth Strategy For SaaS

By in Information Technology, Marketing, SaaS Tag , , , , ,

by FUNKY MARKETING As a SaaS company, word of mouth can be a powerful tool for driving new customers and retention. But how do you create word of mouth strategy for SaaS, in an industry where word spreads quickly online? There are six main pillars to consider when creating a word-of-mouth strategy for your SaaS company: 1. Creating a product that your customers will love and finding ways to help them succeed with your product Obviously, step one is to have customers that fit well with your product and love it so much they want to tell others about it. This…

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B2B Marketing: How To Report On Content Marketing Efforts

By in Content Marketing, Marketing

by Funky Marketing How to report on content marketing? It seems to be a question that I started to hear more and more often. There are a lot of talks these days about the importance of content marketing for B2B companies. And if you are smart enough to be reading this, you probably already very well know how important it is and you are already doing it. But what happens when it’s time to report on results? How do you show that all your effort is actually paying off? This is often missing from the conversation. And it’s not surprising.…

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Go Before The Intent And be Top of Mind When it’s Time to Buy.

By in Marketing Tag , , ,

by Funky Marketing There’s a significant shift happening in the B2B world. 𝗕𝘂𝘆𝗲𝗿𝘀 𝗮𝗿𝗲 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗯𝘂𝘆𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘁𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮𝗹𝘄𝗮𝘆𝘀 𝗱𝗼𝗻𝗲. They want to buy in a way that is convenient for them, and that meets their specific needs. To stay ahead of the curve, you need to start developing demand for the way buyers buy now. And ok, you read this and you wanna learn more about it. You’ve never done this thing called demand whatever. You go to Google to learn about demand generation.Nope, not helpful. It’s the old way of…

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The Top Benefits of AI for Marketers [State of AI Data]

By in Artificial Intelligence and Machine Learning, Information Technology, Lead Generation Tag , , , ,

by Erin Rodrigue for HubSpot The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. We hope these insights will help you find the best areas to supercharge your marketing with AI. Let's dive in. The Top Benefits of AI for Marketers   1. 67% of marketers say the biggest benefit of AI is the ability to create content faster. If you're in marketing, your…

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Stop Solving Problems

By in Marketing, Self Improvement Tag , , , ,

by SEBASTIAN CUERVO for 42 Slash Marketers love solving problems. If you spend more than 20 mins on LinkedIn or Twitter on any given day, you will notice a couple of clear story patterns that go something like this: I had a problem with this marketing process. I used this formula I developed or copied from top influencers to solve it. I found success. You can do it too. If you want to learn more, leave a comment (and chances are it becomes an endless spam sequence in your inbox). Or alternatively, you may also find the vulnerability pattern: I…

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How HubSpotters Are Enhancing Their Content with AI

By in Artificial Intelligence and Machine Learning, Content Marketing, Marketing Tag , , ,

by Caroline Forsey for HubSpot AI has undoubtedly upended the way professionals across the organization work. And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. But if you're unsure how to leverage AI to create better content, you're not alone. At HubSpot, we've been exploring the fine line between using AI to enhance our content without relying too heavily on it. Here, let's explore some of the ways HubSpotters across…

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Our messaging isn’t resonating anymore

By in Marketing Tag , , ,

by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: I’ve been running marketing for early-stage software companies for the last 15 years, but this year feels different — our message isn’t working anymore. Our inbound lead flow and outbound conversion are both declining.  I am currently trying to convince our exec team to make a big pivot in messaging. What are other companies doing right now? Are you seeing any trends? ~Time for messaging pivot DEAR TIME FOR A MESSAGING PIVOT: I took inspiration from Kris Hartvigsen at Dooly in answering this question “What worked last year won’t work this year.” I couldn’t agree more. …

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Marketing is a Probabilistic Game, Not a Deterministic Game.

By in Marketing Tag , , ,

by FUNKY MARKETING One of the most important things businesses have is their strategy. Without it, you’ll never be able to grow your business and reach your full potential. Companies are the ones that have a high-level strategy and agencies are the ones that do the work and handle things like design and execution. That’s a standard. When starting Funky Marketing, I said that we need to be involved in creating the strategy. The strategy sets the tone for how you present yourself and allows the company to stand out. Companies and agencies should work together to get a better results.…

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