Category Marketing

Maximizing reach on LinkedIn

By in Marketing Tag

by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: I’m the Head of Marketing for a Series A startup and while we have a strong content program, I don’t think we are maximizing our reach through LinkedIn. We’ve been posting occasionally on our corporate account, but I’m looking for ideas on how to amplify our presence and set better goals to measure the impact of our efforts around LinkedIn. What’s working for others? ~LEANING INTO LINKEDINSubscribe DEAR LEANING INTO LINKEDIN: Great question! For many companies, LinkedIn can be a very effective channel. BUT, we’re all witnessing LinkedIn get noisier and…

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Is Your Video Content Fulfilling Its Goals?

By in Marketing Tag

By Lauren Basiura for Marketing Insider Group Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Love it or hate it, as marketers, we’re all aboard this fast-moving train. Each video is more than just a play button. It’s a chance to captivate, connect, and convert, turning each second of screen time into a memorable experience. It’s time to embrace the chaos and create video content that leaves a lasting impression. In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. Quick Takeaways In 2024, the…

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How to Elevate Your Affiliate Marketing ROI: Insider Tips from HubSpot Pros

By in Marketing Tag ,

by Lauren Mohr for HubSpot I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. It demands a lot of time, effort, and dedication to succeed. But the challenge is what makes it rewarding. Download Now: Free Affiliate Marketing Templates The key to making it worthwhile? Using strategies to maximize your return on investment in your brand. Here are some core strategies we discuss with our affiliates that help them increase revenue. Affiliate Marketing Templates Track the sales, revenue, and profit from your affiliate and influencer…

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I Asked ChatGPT to Write 10 Different Marketing Internship Emails — Here’s What I Got

By in Artificial Intelligence and Machine Learning, Marketing

by Kayla Schilthuis-Ihrig for HubSpot I've never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and was utterly desperate for that to change.  The jitters are normal, and I'll help make it easier today by showing you exactly how to write an internship email. Landing your dream internship requires a solid first impression, and your internship application email is the place to make this happen. Download Now: 17 Professional Email Templates First, we‘ll look at 10 internship email examples from ChatGPT, examining what bopped…

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And the Oscar Goes to… Our 2024 Content Marketing Awards

By in Content Marketing

By Lauren Basiura for Marketing Insider Group Today, we’re rolling out the red carpet for 10 small businesses that crush it in content marketing. Nailing the content marketing game is your golden ticket to profit paradise. But, what’s the secret behind killer content marketing? And how do you get a piece of that action to boost your ROI? Consistency and know-how are your best buddies in the content marketing realm. Dropping awesome newsletters, engaging blog posts, and snappy social media updates can seriously amp up your business game. Still on the fence? Hold onto your hats because we’re spotlighting 10 small businesses that are not…

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16 Skills Every CMO Needs in 2024

By in Marketing

By Michael Brenner for Marketing Insider Group It’s not easy to be CMOs today. They are tasked with everything from lead generation to digital strategy, sales support and even product development, and these are just a small part of the ever-growing list of responsibilities modern CMOs are asked to take on. Plus, with the widespread rise and acceptance of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketing heads will need to tap into the most creative parts of their brain and listen to their team’s best ideas. By marrying…

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The Insider Guide to Increasing Your Email Subscribers

By in Email Marketing

By Michael Brenner for Marketing Insider Group What’s more important than sending out emails? Increasing email subscribers. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. Let’s talk about how you can build yours. Quick Takeaways: Consumers prefer email over all other methods of communicating with brands. Personalized touches and a fresh approach make your emails stand out. Know what your audience cares about and build content around it. Prominent, widespread placement of your subscription form is key. Why Is Email Important? Today, 4 billion users around the world are using email. 300 billion…

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Content With Purpose: How to Elevate Your Brand

By in Marketing Tag

by Caitlin Clingman, Irmand Trujillo by MarketingProfs Consistently creating engaging and educational content is not just valuable for a brand but almost obligatory in today's competitive landscape. However, many marketers struggle to understand how to elevate their content and harness it to help craft a brand that leaves a lasting impression. By infusing values-driven elements into their content and campaigns, marketers can accomplish more than just informing audiences about their products or services; they can communicate what their brands truly stand for. Content that aligns with your brand's unique culture and values has the power to enhance brand awareness, establish a memorable…

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7 Email Banner Examples I Love (For Your Inspiration)

By in Email Marketing

by Kiran Shahid for HubSpot Last week, I was drinking coffee when an email from Adidas popped up. At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediately caught my attention: a 30% discount on my next purchase if I redeemed those points. I quickly forgot my initial plan for a quiet coffee and was intrigued and excited by the potential savings. Points I’d accumulated from previous purchases, which I hadn’t thought much about, now seemed like gold. That’s precisely what an impactful email banner does. It tempts you…

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A/B testing and SEO: How to navigate pitfalls and maximize results

By in Marketing Tag

by Olya Ianovskaia  for Search Engine Land A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance.  This article examines the nuanced relationship between A/B testing and SEO.  The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool. By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which version leads to better outcomes in terms of conversions, click-through rates, time on page, bounce rates…

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