Category Marketing

The Power of Long-Form Content: Why It’s Still Relevant in SEO

By in Content Marketing

By Giana Reno In the ever-changing world of SEO, it’s easy to get caught up in the latest trends and techniques. Social media algorithms, new search engine updates, and keyword optimization strategies often steal the spotlight. However, one content format has remained consistently powerful for SEO: long-form content. But why does long-form content still matter in a time when quick, bite-sized information seems to dominate the internet? Let’s dive into why long-form content is more important than ever in SEO. 1. The Role of Long-Form Content in Answering User Intent Search engine optimization isn’t just about using keywords correctly. It’s…

Read More

The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

By in Marketing

by Maialen Martinez Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role of emotions in B2B marketing, Brand Finance partnered with System1, a creative effectiveness platform that specializes in evaluating advertising effectiveness. System1's Test Your Ad platform uses a proprietary tool, FaceTrace, to measure emotional response. Participants are shown a series of facial expressions and asked to select the one that best reflects how they felt after viewing an advertisement. These responses are converted into a…

Read More

How Privy’s former CMO learned to love low-budget, scrappy marketing

By in Marketing

Written by: Dave Gerhardt If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was no budget at all. When you don’t have big dollars to hide behind, you’re forced to get creative, move fast, and figure out what actually gets attention. You learn by doing, not by building 40-slide decks to ask for $50,000. In this…

Read More

The 5 new realities of search: Rethinking content strategy for 2026 and beyond

By in Marketing Tag

Written by Ashley Liddell Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being reshaped – for good. Search isn’t what it used to be. The neat, linear, “perfect” journey, where a user types a question into Google, clicks a blue link, and finds their answer, is over. (If that ever actually existed.) In 2026, search is no longer a single engine or entry point. It’s everywhere – fragmented, plural, multimodal, and deeply social. Discovery now happens in: The swipe of a TikTok. The scroll of a Reddit thread. The speed of an LLM summary. The viewership…

Read More

As Google shifts to AI search, legacy SEO faces a new reality

By in Marketing Tag ,

Written by Danny Goodwin Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed. “SEO isn’t dead; it’s deprecated.” These five words from Michael King‘s SMX Advanced presentation on “the end of SEO as we know it” have really stuck with me since I watched his excellent presentation earlier this month. On the surface, it may seem like business as usual for SEOs. After all, Google sees 5 trillion searches a year. However, for every 1,000 U.S. Google searches, only 360 clicks go to the open web, according to SparkToro and Datos data.…

Read More

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

By in Marketing Tag

Written by: Phill Agnew Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their product is tremendous in the world of payment processing, but this ad makes no sense. Not only is it confusing, but it’s missing all the elements that I think make for a good ad. The ad needs a refresh, and behavioral science can help. Since starting the Nudge podcast, I’ve regularly interviewed researchers and other experts in order to glean insights from psychology and apply them to marketing. And…

Read More

Master the art of going viral on LinkedIn with Hala Taha’s four-step formula

By in Marketing Tag ,

Written by: Kipp Bodnar LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting for attention on every other platform, LinkedIn remains a place where smart marketers can still build massive audiences without burning through ad budget. I sat down with LinkedIn creator Hala Taha recently to see how marketers can meet the moment. Hala grew a following of 260,000+ on the platform. How? She has a four-step viral content formula that actually works. It‘s not just theory. She’s using it to consistently hit massive reach numbers. During a recent conversation, Hala…

Read More

The actual recession marketing tactics that helped brands survive + how your team can implement them

By in Marketing Tag

Written by: Brianne Garrett In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very green startup needed to act quickly and smartly. That they did — tightening their marketing strategy to meet the demands of the times. It was a real-time masterclass in surviving turbulent periods. Fast forward to today: If the recent $700 million acquisition by Church & Dwight is any indication, Touchland didn’t just survive — they’ve established themselves as a major category leader. In this post, I’ll review 10 companies, including Touchland, that viewed turbulent times as opportunities to…

Read More

Algorithms and Elbow Grease: How AI Can Supercharge Your Small Biz Marketing

By in Marketing Tag ,

by Gloria Martinez If you run a small business, you're already juggling a lot. Inventory, payroll, client relations—the to-do list never seems to shrink. And right when you start feeling on top of it all, marketing rears its many-headed beast. You know it’s essential, but it’s also time-consuming, expensive, and full of blind spots. This is where artificial intelligence—yes, that buzzword you’ve been side-eyeing—can step in not as a replacement but as a partner. Let’s skip the hype and talk about the real, tangible ways AI tools can help your small business not just survive, but stand out. Turning Hours…

Read More

To Deliver on ABM’s Promise, B2B Marketers Must Modernize ABM Strategy

By in Marketing Tag

by Keith Turco Account based marketing needs a makeover, and 2025 is the perfect year for B2B marketers to make room for the improvements and innovations needed to stand out in a volatile and uncertain market. Even today, too many ABM activation platforms have failed to deliver on the promise and potential of ABM. They offer fragmented point solutions, siloed channels, or fragmented measurement frameworks that leave marketers guessing on performance. The result? ABM strategies that sound good on paper but fall short in practice—often engaging only a fraction of the full buying committee and stalling progress in the sales cycle. It's time…

Read More