Master the art of going viral on LinkedIn with Hala Taha’s four-step formula

Written by: Kipp Bodnar LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting for attention on every other platform, LinkedIn remains a place where smart marketers can still build massive audiences without burning through ad budget. I sat down with LinkedIn creator Hala Taha recently to see how marketers can meet the moment. Hala grew a following of 260,000+ on the platform. How? She has a four-step viral content formula that actually works. It‘s not just theory. She’s using it to consistently hit massive reach numbers. During a recent conversation, Hala…

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Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)

Written by: Tom Orbach LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing what might work, I took a data-driven approach, scraping posts and analyzing what drives engagement. What I discovered was surprising (and depressing): The most successful posts are overwhelmingly self-centered, with people talking about themselves in supposedly “inspirational” ways. Instead of joining the self-congratulatory parade, I decided to call it out. I built the Viral Post Generator, a tool that automatically creates eye-roll-worthy posts, making the formula painfully apparent to…

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