Category Work

(Mildly) surprising copy converts better

By in Marketing, Work Tag , , , , , ,

by THOMAS MCKINLAY for Aryih “Uber Eats delivers a delicious meal to your door”vs“A delicious meal at your door, by Uber Eats” These sentences mean the same thing.  But the second one uses a less predictable order and combination of words. So people pay more attention to it. Get the amount of surprise just right (just enough, but not too much), and you could get up to 127.5% higher click-through rates (CTRs). If you’re a marketer or copywriter that likes to write fun and snarky copy, this is your dream come true. Now you have scientific evidence that your copy…

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How Can I Avoid Talking Shop Outside Of Work?… and three other tricky workplace dilemmas.

By in Human Resources, Self Improvement, Work Tag , , , ,

BY ALISON GREEN, INC.COM COLUMNIST Here's a roundup of answers to four questions from readers. 1. How can I avoid talking shop outside of work? I have a colleague who I am sharing a few really challenging, long-term projects with. They're great to work with and we're getting a lot done. The only problem is that we live in the same part of town and frequently bump into each other on the way in -- which in itself is fine but they often immediately start talking about work, including ideas they've just had and are expecting my opinion on. I care about my work…

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How to Enable Macros in Excel

By in Information Technology, Marketing, Operations, Work Tag , , , , ,

by Nathan Ojaokomo for HubSpot Microsoft Excel’s versatility and sheer number of features make it one of the most complex software programs to master. While you might want to learn every feature in Excel, you’ll likely need to know just a limited number to get the best from the software. Macros are small and simple programs that can make your work much easier and are favored by expert users. The good thing is that learning how to enable macros is relatively easy, and in this article, we’ll show you how to enable macros in Excel, since they are disabled by default.…

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The unconventional Palantir principles that catalyzed a generation of startups

By in Business Management, Work Tag

by ADAM JUDELSON for Lenny's Newsletter Next in my special paternity-leave guest series, I’m excited to bring you an incredible post by Adam Judelson. Adam spent seven years at Palantir, where he led product for their flagship Gotham data platform. Below, Adam shares his most lasting lessons from his time at Palantir. After Palantir, Adam went on to lead product at Slingshot Aerospace, built a startup for Deloitte, and then served as president at mePrism, where he grew their data privacy marketplace from zero to 100 million data points protected. Adam is also a two-time founder and advisor to businesses ranging from scrappy drone…

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New Marketing Jobs That Could Focus on AI [Data + Examples]

By in Artificial Intelligence and Machine Learning, Human Resources, Information Technology, Marketing, Work Tag , , , ,

by Erica Santiago for HubSpot It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here's what we've found. Free Report: The State of Artificial Intelligence in 2023 AI Marketing Jobs AI Trainers Writers with AI Experience Digital Marketers with AI Knowledge What do AI-driven marketing jobs mean for marketers? AI Marketing Jobs The following are marketing jobs and opportunities…

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5 Inspiring Indigenous and Native Entrepreneurs to Know About

By in Work

by Chez Oxendine for HubSpot Native entrepreneurship often occupies two worlds. Aspiring Indigenous business owners navigate historic barriers to traditional financing and growth — while building culturally informed, sustainable ventures. This challenging climate hasn’t stopped these entrepreneurs from entering nearly every industry imaginable to make an Indigenous imprint on the world while supporting themselves and their communities. Some Native business owners build on cultural touchstones like tribal art and stories to launch design studios and art shops. Others address long-time systemic hurdles to credit by stepping into the financial sector, bringing an Indigenous perspective to the issue that often proves…

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Dumb advice that works

By in Work Tag

by Rob Snyder for The B2B Growth Newsletter Hi all — This week, I’m reflecting on a conversation I have with *literally* every founder. What do your buyers want to buy? Very few buyers want to buy software. Why? They already have a lot of software Most of their software sucks They associate software with a lot of things that aren’t good → There are a billion different software companies with virtually identical websites, how the hell am I supposed to decide? Why do I have to talk to a 22-year-old who doesn’t know anything before I can talk to…

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Reimagining B2B Coaching

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by JUSTIN MICHAEL for Justin's Newsletter A way of being before thinking and doing Sales coaching and training are broken. It's broken because it's focused at the surface level of doing. And that's Einstein’s definition of insanity. Surface level tactics repeated may hone in a new habit but in time, the gains fade and the results ebb. It's a proverb! Why? Because it actually works like this: below doing, is thinking, and beneath thinking is being. It's a cosmic layer cake of cause and effect. It's been called dharma. From acorns, oaks. An apple seed cannot become an apricot tree.…

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Your boss is obsessed with productivity without knowing what it means

By in Human Resources, Self Improvement, Work Tag ,

By Rani Molla for Vox Like pretty much every other company that could, HubSpot let its employees work from home when the pandemic hit. The difference was that, early on, the enterprise software company made a strong commitment to let workers continue working remotely if they wanted. And that’s what the majority of HubSpot workers did. Meanwhile, about a third are hybrid, and less than 10 percent are back to the office full time. Now, HubSpot is trying to figure out the pros and cons of different working situations to make the most of each going forward. And, like many companies,…

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BE A THERMOSTAT, NOT A THERMOMETER

By in Human Resources, Self Improvement, Work Tag , , ,

by Lara Hogan As I’ve learned more about how humans interact with one another at work, I’ve been repeatedly reminded that we are very easily influenced by the mood of those around us. It’s usually not even something we do consciously; we just see someone using a different tone of voice or shifting their body language, and something deep in our brain notices it. If you’ve ever attended a meeting where there were some “weird vibes,” you know what I’m talking about. You couldn’t quite put your finger on it, but something about the energy of the room was off—and that…

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