Archive April 24, 2023

CYBER SECURITY FUTURE IN THE WAKE OF CHATGPT AND AI

By in Artificial Intelligence and Machine Learning, Information Technology, IT Security Tag , , ,

by Megan Shaw for DNiF As technology advances, so do the tools and tactics used by cyber criminals. In recent years, the development of artificial intelligence (AI) and natural language processing (NLP) technologies has revolutionized the cybersecurity landscape. One of the most significant developments in this area has been the creation of ChatGPT, a large language model that can simulate human-like responses in real-time. While ChatGPT has many potential applications, it also poses several security risks. Let's explore the future of cyber security in the wake of ChatGPT and AI. The Threats of ChatGPT ChatGPT has several potential applications in the field…

Read More

Bad Data Is Ruining Your Ad Campaigns—Here’s How to Fix It

By in Marketing Tag , ,

by Timur Yarnall at MarketingProfs The days of spray-and-pray advertising are dead. They have been for a long time. These days, audience targeting is a critical part of any marketing campaign. Most marketers use Big Data—the decade's sexiest buzzword—to target prospects. The bad news is that Big Data is worthless unless it's of the highest quality. Unfortunately, most ad campaigns are fueled by irrelevant, untrustworthy data. Bad-quality data costs companies on average nearly $13 million per year, according to a Gartner survey. If you don't have high-quality data, you're in a lose-lose situation: You lose out on potential customers because of mistargeted ads, and…

Read More

Intent Marketing: A Powerhouse for B2B Marketing

By in Lead Generation, Marketing Tag

By Anushree Bhattacharya at talkCMO.com Industry leaders consider intent marketing is a superpower in the hands of marketing leaders today. Business should launch their marketing efforts with an intent marketing approach in 2023. Over the years, there have been many different marketing efforts brands kept experimenting with to made marketing plans functional. However, with the evolving digital marketing landscape, many new marketing forms evolved, anticipating patterns of customer behaviors, their rising demands and enriching their experiences. To capitalize on the new marketing forms, brands must leave behind conventional marketing strategies and adopt the snowballing ones or the trending, which help…

Read More

B2B Webinars: Why you should use them to grow your business

By in Marketing, Webinars Tag ,

by Manno Notermans for Think Orion Through webinars, B2B companies position themselves as experts within a particular area. What happens is that as the email list grows, other companies and businesses start to reach out to the webinar’s speaker. They ask for advice and guidance on specific topics. In this case, the host can have a high impact and can generate leads to convert them into customers.  According to Content Marketing Institute, in 2015, over 60% of B2B businesses included webinars in their marketing strategies.  However, to benefit from webinars, you need careful planning, strategy, and execution.  Since the sales price…

Read More

How Much Harder Has Email Marketing Become?

By in Lead Generation, Marketing Tag ,

by Chad S. White for MarketingProfs I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition. Here are a few stats: The fourth edition has 53% more must-follow and recommended rules (184 vs. 120). The fourth edition's glossary contains 143% more terms (282 vs. 116). The fourth edition is more than three times longer (677 pages vs. 214), and it's been separated into two volumes—one focused on the 184 rules, and the other focused on strategic frameworks and checklists. That prompts the question: Has email marketing become…

Read More

Top 15 Challenges Small Businesses are Facing Today

By in Business Management, Market Research, Sales Tag , , , , ,

by Joshua Sophy for SmallBizTrends.com Starting a business can be an exhilarating time but for many small business owners, however, it can also be a time filled with many challenges. Many small business owners find some of their biggest business challenges due simply to the lack of knowledge. While success is never guaranteed in business, careful preparation can help ensure a small business’s survival in the long run. Why Do So Many Small Businesses Fail? Business leaders fail due to inadequate planning or a flawed business model. Without a clear strategy, it can be difficult to sustain operations, especially when budgets are…

Read More

How To Start A Consulting Business In 2023

By in Consulting Tag ,

By Julia Rittenberg,  Kelly Main for Forbes.com Getty Table of Contents 1. Outline Your Plan 2. Register Your Consulting Business 3. Determine Services and Pricing 4. Build Your Website 5. Market Your Consulting Business Frequently Asked Questions Those with a high degree of expertise in a particular field can leverage their knowledge to build a profitable consulting business. Whether you’re in between jobs or looking to make a change, learning how to start a consulting business is the first step to making great use of your skills. In return, you can create a lucrative business and can charge upwards of $300…

Read More

How Enterprises Can Overcome the Most Common B2B Marketing Challenges

By in Marketing Tag ,

by Swapnil Mishra at talkCMO.com B2B marketers are once again left to negotiate the erratic marketing environment in the upcoming year as they get ready for 2023. Effective marketing always necessitates extensive planning, implementation, and testing phases. A/B testing, creating buyer personas, and market research are all standard practices in the sector. The face of B2B marketing has rapidly changed over the last few years. B2B marketers are once again left to negotiate the unstable marketing environment in the upcoming year as they get ready for 2023. But staying on top of these difficulties is essential to achieve higher marketing…

Read More

53 Best AI Productivity Tools of 2023

By in Artificial Intelligence and Machine Learning, Information Technology, Self Improvement, Training Tag , , ,

By Rachel, at RenaissanceRachel.com We all know that productivity is one of the most important things in our lives. It is the key to success.  There are a few AI tools that have been created to help with productivity. They can do things like schedule meetings, write emails, and organize your inbox. For example, AI-powered voice recognition software will be able to transcribe conversations with a high level of accuracy. In this article, I will talk about some of the best AI apps and tools. These tools are sure to help you increase your productivity tenfold! What are the Best…

Read More

10 Ways to Keep Learning New Skills in a Remote Job

By in Human Resources, Self Improvement Tag , , , ,

BYSHREEYA DESHPANDE @ makeuseof.com Readers like you help support MUO. When you make a purchase using links on our site, we may earn an affiliate commission. Read More. The rise of remote work has made it possible for professionals to work from anywhere, but it has also made it more challenging to find opportunities to learn and develop new skills. Remote workers often miss out on the traditional in-person training and networking opportunities that come with an on-site job. However, with little effort, it's possible to keep learning and growing in a remote career. In this article, we'll explore effective ways…

Read More