Archive July 10, 2023

What are 5 P’s of marketing? (With examples)

By in Marketing Tag , , , , , , ,

by the Marketer Milk Team One of the most enduring concepts in marketing, the 5 Ps of marketing, dates to the 1940s. Originally conceived as the four Ps of the marketing mix, the first known mention, according to Wikipedia, is attributed to Prof. James Culliton of Harvard University, who featured the Ps in his article The Management of Marketing Costs. Here are the 5 Ps of marketing as originally conceived (the last one was subsequently added): Product: The design, niche, and functionality of the offering. Price: How the product is priced, compared to competitors. Promotion: How key messages about the product reach the…

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In Praise of Memorization

By in Self Improvement Tag , , ,

by Pearl Leff I once worked at a small company of insanely productive engineers. They were geniuses by any account. They knew the software stack from top to bottom, from hardware to operating systems to Javascript, and could pull together in days what would take teams at other companies months to years. Between them they were more productive than any division I've ever been in, including FAANG tech companies. In fact, they had written the top-of-the-line specialized compiler in their industry — as a side project. (Their customers believed that they had buildings of engineers laboring on their product, while in reality…

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Elevate your PPC with ChatGPT: The art of asking disconfirming questions

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , , , ,

by Amy Hebdon for Search Engine Land Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete” than actual intelligence? Try using disconfirming questions. Here’s how. The power of disconfirming questions Disconfirming questions challenge what you already believe or think is true.  Instead of asking questions that agree with your ideas, disconfirming questions encourage you to question and explore different possibilities. Contrast this with confirming questions, which seek validation and reinforce existing perspectives. Notice the difference between these two questions and the answers they’ll elicit: Confirming: Do you agree this new…

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How B2B Marketers Feel About AI

By in Artificial Intelligence and Machine Learning, Information Technology, Marketing Tag , , ,

by Ayaz Nanji for MarketingProfs Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2. The report was based on data from a survey conducted in April 2023 among 348 B2B marketers who work for US businesses with 50 or more employees. Some 34% of B2B marketers say they feel hopeful about AI, 26% excited, 16% apprehensive, 7% relieved, 5% terrified, and 12% indifferent.  Some 79% of B2B marketers say they expect to incorporate more AI into their overall strategy and tech stack…

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How Can I Avoid Talking Shop Outside Of Work?… and three other tricky workplace dilemmas.

By in Human Resources, Self Improvement, Work Tag , , , ,

BY ALISON GREEN, INC.COM COLUMNIST Here's a roundup of answers to four questions from readers. 1. How can I avoid talking shop outside of work? I have a colleague who I am sharing a few really challenging, long-term projects with. They're great to work with and we're getting a lot done. The only problem is that we live in the same part of town and frequently bump into each other on the way in -- which in itself is fine but they often immediately start talking about work, including ideas they've just had and are expecting my opinion on. I care about my work…

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Leading Through a Sustained Crisis Requires a Different Approach

By in Business Management, Self Improvement Tag , , , , ,

by Michaela J. Kerrissey and Amy C. Edmondson for the Harvard Business Review In May, the World Health Organization announced the end of the Covid-19 global emergency. Finally. But for many leaders, the announcement lifted little of the burden they carry. While the emergency is over, the crisis is not. We have shifted from the sudden crisis of the pandemic’s arrival to what we call a sustained crisis — a period of ongoing intense difficulty and uncertainty. The trouble with a sustained crisis is that, unlike a sudden crisis, it arrives with ambiguous signals and no clear start date. As a result, leaders, including those who are great…

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10 Alternatives to Jasper.ai, ChatGPT, and Other Popular AI Tools

By in Artificial Intelligence and Machine Learning, Information Technology, Marketing Tag , , , ,

by Olivia Deng for HubSpot At this point in time, it's becoming quite obvious that generative AI isn't going anywhere. In fact, the market's projected to reach $126.5 billion by 2031, growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai and ChatGPT, and a few of their alternatives. At a glance, today's AI content tools might seem pretty similar. But, there are a variety of factors to consider, including the types of content they specialize in, versatility in generating different pieces of content, UX, and price. In this blog post, we will go over…

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A Colleague Keeps Asking For Personal Favors

By in Human Resources Tag , , , , , ,

I need to set boundaries but she is seriously pushy. BY ALISON GREEN, INC.COM COLUMNIST A reader asks: I need some advice regarding a colleague who is becoming very needy and dependent on me, and is making me uncomfortable. She constantly asks me for personal favors, while I have never asked her for anything. Let me list out the things she's asked of me, and the stuff I have done for her out of kindness. 1. She asks me to go drive to get coffee for her everyday. In return, she says I can buy myself a drink with her money. I am not much…

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How ChatGPT Can Power Your Content Calendar

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology, Marketing Tag , , , , , ,

By Brooke Gocklin for Contently We’ve all seen the headlines: “Yes, ChatGPT is coming for your office job,” “How language AI could revolutionize marketing,” and even “Engineers added ChatGPT to a robot dog and now it can talk.” Whether you’re feeling cautious or excited about the AI revolution, one thing’s undeniable: If you’re not leveraging technology like ChatGPT to work smarter, not harder, you’re missing out. One way ChatGPT can power your work in content marketing? The content calendar creation process. In this post, we’ll dive into what is ChatGPT and, more importantly, how to get started, so you can become a prompt-writing…

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Why 99% of your website visitors bounce (and how to fix it)

By in Sales Tag , , , ,

by Ryan Narod for Mutiny I talk to marketers all the time, and here’s a situation I hear far too often. Marketers spend all their time and effort driving traffic to their site through channels like ads, search, and events, but when new visitors arrive, 99% of them skim the home page and bounce. In general, we see the #1 reason that companies aren't able to drive top-of-funnel engagement is that their website content represents the lowest common denominator. They're trying to talk to all of their audiences, but they end up resonating with nobody.  What we've observed is that companies…

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