Archive September 8, 2023

Performance Marketing Contradictions

By in Marketing

by SEBASTIAN CUERVO for 42 Slash 1. Prioritizing agile revenue vs. strategic brand efforts It's a difficult time for marketers; showing up and demonstrating your dept is a revenue machine matters. We get it. However, giving more importance to fast revenue solutions has a limit. At some point, all companies in all categories will face an inevitable truth: 80% or more of your potential customers are not ready to buy today.  Strategic efforts that help your brand develop resonance and add value to these future buyers matter just as much. It may differ from what your department needs to show…

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Is Google’s new AI chatbot the Bard of the digital age?

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , ,

by Search Engine Land In the ever-evolving realm of artificial intelligence (AI), launching new technologies is no longer an anomaly but a relentless pursuit of innovation. Amid this technological maelstrom stands Google’s latest creation, Google Bard, a name reminiscent of the ancient bards renowned for their poetry and storytelling. As a multifaceted tool developed and launched by Google AI earlier this year, Bard is not confined to rigid algorithms; it promises fluidity and creativity. From simply having a chat to generating content and translating languages to developing complex strategies, Google Bard is sculpting a new narrative in AI. Functions of…

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Effective Marketplace SEO is more like Product Growth

By in Marketing Tag ,

by Kevin Indig for kevin-indig.com There are two types of SEO: product-led and marketing-led. The key lessons about marketplaces from my time at G2 and my work with Nextdoor, Bounce and others: good SEO is the result of Product Growth, not just website optimization. ❓Why it matters: Most advice and sites on the web are not marketplaces. The approach to marketplace SEO is very different from non-marketplace sites. Applying the wrong approach severely limits the impact on company growth. 💡Marketplace SEO is different Mission critical: 80% of new users coming from SEO is not uncommon for marketplaces. Low ARPU (Average Revenue Per…

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How to win your first 10 B2B customers

By in Sales Tag , ,

by LENNY RACHITSKY for Lenny's Newsletter How to win your first 10 B2B customers Part four of my seven-part series on kickstarting and scaling a B2B business LENNY RACHITSKY SEP 5, 2023 28 Share 👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career.Subscribe Welcome to part four of our series on how to kickstart and scale a B2B business: Part 1: How to come up with a great B2B startup idea Part 2: How to validate your idea Part 3: How to identify…

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8+ Presentation Skills Every Marketer Needs

By in Business Management, Marketing Tag , , ,

by Meredith Wilshere for HubSpot Marketers play a crucial role in attracting customers and driving success for their brands. And today, presentation skills are a key tool in your marketing toolbox. Strong presentations help you better communicate and make an impression on your audience. Whether you‘re a seasoned professional or a budding marketer eager to make a lasting impact, there’s always room to improve. We’ll explore eight essential presentation skills that allow you to stand out, tips for leveling up, and examples of some of our favorite presentations. Let’s dive in. → Free Download: 10 PowerPoint Presentation Templates What are…

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Too Good to Be True?: Why B2B’s Should Offer a Startup Discount Program

By in Business Management Tag

by ELENA VERNA for Elena's Growth Scope What if I told you that there’s a growth strategy that:A. Converts customers to paid plans at up to 60% rate, ANDB. Has proven way to land enterprise contracts, ANDC. Can build your brand within one of the most popular and trendy market segments!? Crazy, right?  This approach does exist and it is called Startup Discount Program: And I teamed up with some of my favorite growth leaders for this article, to tell you all about it. Startup Discount Program: What’s that?  As the name suggests, a startup discount program is a way for…

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The B2B generative AI design shootout: Part 2

By in Artificial Intelligence and Machine Learning Tag , , , ,

by Brian Terry for Velocity Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). We think a better question to ask is: How could generative AI make creatives better? Generative AI may one day be able to take on a fully-fledged designer — or it could fall flat on its originality-deficient face. But spotlighting the ways AI fails to totally…

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7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble

By in Marketing Tag , ,

by Andrea Cruz for Search Engine Land LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, you’re not alone. This article will dissect the critical factors that can undermine your once-promising ad setup, leading it down an unfortunate path.  By identifying these pitfalls, you’ll uncover the challenges and actionable solutions to steer your campaign back on track.  1. Insufficient audience targeting If you’re new to B2B marketing or used to seeing Meta’s…

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The Top 10 Passive-Aggressive Workplace Email Phrases [Infographic]

By in Business Management, Email Marketing, Work Tag , ,

by Ayaz Nanji for MarketingProfs Do you hate when a coworker writes "per my last email" in a message? If so, you're not alone: People rate that as the most passive-aggressive phrase in workplace emails. An infographic (below) summarizes findings from the poll of 1,000 workers in the United States, which was conducted by Preply. It looks at the 10 phrases rated as the most passive-aggressive by workers as well as the five communication behaviors that workers rate as the most passive-aggressive. Check out the infographic:

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Marketers’ Biggest Concerns About AI

By in Artificial Intelligence and Machine Learning, Information Technology Tag

by Ayaz Nanji for MarketingProfs Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research from The Conference Board. The report was based on data from a survey conducted in June 2023 among 287 marketers and communications professionals. Respondents' other top concerns and challenges with AI include legal uncertainties and worries about data privacy. Marketing and comms professionals expect the biggest upside of AI to be improved productivity; the biggest downside they worry about is job loss. Marketing and comms professionals say the top task they're currently using/experimenting with…

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