Archive November 19, 2025

How CMOs Are Using AI for Their Jobs

By in Artificial Intelligence and Machine Learning, Marketing

by Ayaz Nanji Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including to generate copy, find useful information, and challenge their thinking, according to recent research from Dentsu Creative. The report was based on data from a survey conducted in April 2025 among 1,950 senior marketing decision-makers from around the world. More than 80% of respondents say they are using AI tools at least weekly to draft copy, challenge their thinking, identify trends, generate images, and find useful reports and summarize findings. Some 89% of respondents agree that agentic AI will have a significant impact…

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Are We Still Marketing to Humans?

By in Artificial Intelligence and Machine Learning, Marketing

By Ajith Babu You Google a question your buyer asks all the time. Instead of ten blue links, you get an AI Overview with a tidy paragraph and a few citations. You try the same query in ChatGPT or Perplexity and watch another neat summary appear. If your brand is lucky enough to be mentioned, it’s usually one line, stripped of style. But even then, the story isn’t yours anymore. The headline your managing editor spent hours crafting has been rewritten, all nuance flattened. Your once-differentiated point of view now reads like it came from a committee. This is the new…

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How to Turn Your Internal Experts Into Search Entities

By in Content Marketing Tag

By Stephanie Walden arketers have a new buzzword to either salivate or lose sleep over: entities. Not KPIs, not personas—entities. We know it sounds vaguely like the plot of a sci-fi film about sentient databases. But entities are real, and if AI models don’t recognize you (or your brand) as one, you may as well not exist to the millions of users currently asking AI tools for answers instead of typing searches into Google. Somewhere between “thought leader” and “structured data,” entities are how AI search engines recognize and categorize information sources. That means your brand needs to show up as an entity…

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A Marketer’s Guide to the New Alphabet Soup of Search: SEO vs. AEO vs. GEO

By in Artificial Intelligence and Machine Learning

By Ben Kruger Online search used to be controlled by big search engines like Google or Bing. But things are changing. Fast. The main driver behind this, of course, is the rise of Large Language Models (LLMs) like ChatGPT, Gemini, and Claude, which have changed the way people find and consume information online. Instead of typing keywords into a search engine, users are now asking their favorite AI chatbot for an answer. For marketers, this means just making sure your brand is at the top of SERPs is no longer enough. You also want your content represented in AI Overviews or…

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The Sustainable Entrepreneur — How Self-Care Powers Success

By in Self Improvement Tag , ,

by Layla Colson Image via PexelsEntrepreneurs often run on fumes — juggling deadlines, strategy, and stress. But longevity in business isn’t built on hustle alone; it’s grounded in sustainable self-care that keeps mind and body resilient for the long haul. TL;DR Entrepreneurial success depends on consistency, clarity, and well-being. Small, daily self-care practices — from setting digital boundaries to exploring restorative supplements — can protect focus, reduce burnout, and amplify decision-making power. Rethinking Success Through Wellness Entrepreneurs who ignore their well-being often face decision fatigue, cognitive fog, and loss of motivation. The modern founder’s advantage isn’t working longer — it’s…

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Economic Headwinds: Navigating Layoffs with Care and Compliance

By in Human Resources Tag

By Mary Elizabeth "Betsy" Davis When budgets tighten—whether because of a federal government shutdown, grant cuts, manufacturing slowdowns, or a dip in tourism—some employers face the difficult decision to reduce staff. If layoffs are on the table, approach them with empathy, clarity, and legal diligence. Key considerations Consider these factors in connection with potential layoffs: Confirm layoffs are a last resort: First, explore furloughs, reduced hours, job sharing, and nonessential cuts. Move to layoffs only when necessary for long-term stability. Assess WARN obligations: The federal Worker Adjustment and Retraining Notification Act (WARN) generally requires 60-days’ notice for certain mass layoffs or plant…

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How to know if your GEO is working

By in Marketing Tag ,

Written by Andrew Holland GEO performance comes down to proof. Share of search, buyer intent, and prompt visibility show whether your strategy is creating real demand. Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization isn’t SEO with a new hat and a LinkedIn carousel. It’s a fundamentally different game. If you’re still debating whether to swap the “S” for a “G,” you’ve already missed the point. At its core, GEO is brand marketing expressed through generative interfaces. Treat it like a technical tweak, and you’ll get technical-tweak results: plenty of noise,…

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How professional services firms can transition from spreadsheets to a CRM with automated sales pipelines

By in Sales Tag

Written by: Michael Welch Especially in the age of AI, professional services firms are in the business of relationships. People work with people, and once a certain bar of expertise is met, closing sales requires trust and a deep understanding of the people on the other side of the table. Learn more about why HubSpot's CRM platform has all the tools you need to grow better. Despite this need, many organizations still rely on spreadsheets and manual systems to manage sales. What starts as a simple and cost-effective minimum viable product (MVP) can eventually balloon into excess manual processes and hidden…

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New front door to the internet: Winning in the age of AI search

By in Artificial Intelligence and Machine Learning

Half of consumers use AI-powered search today, and it stands to impact $750 billion in revenue by 2028–what is your strategy and activation plan for gen AI engine optimization? https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/2191499451&color=%2307254d&inverse=false&auto_play=false&show_user=true 50% of consumers already use AI-powered search today Source: McKinsey AI Discovery Survey, n = 1,927 20–50% of traffic at risk from traditional search as it captures decisions earlier in the journey Source: McKinsey projection $750B of consumer spend will flow through AI-powered search by 2028 Source: McKinsey projection DOWNLOADS Article (9 pages) Wondering when AI will fundamentally alter online research, discovery, and search behavior? You’re too late. Hot on the…

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Clarity on Demand: The Best AI Tools for Rewriting Complex Paragraphs

By in Artificial Intelligence and Machine Learning, Content Marketing

Academic writing often requires precision and nuance, but dense paragraphs can make even well-researched work hard to read. Complex structures, layered clauses, and discipline-specific terminology may obscure your main points, reducing overall engagement and comprehension for readers. Using AI-powered rewriting tools can help untangle those sections without stripping away meaning or weakening academic integrity. This guide looks at six of the best AI options for refining complex academic paragraphs. Each tool offers unique features to improve readability, polish flow, and keep your intended meaning intact, ensuring stronger communication of ideas. Why Rewrite Complex Paragraphs Even skilled writers occasionally produce sections…

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