Archive September 9, 2025

Why community is the antidote to AI overload in search marketing

By in Artificial Intelligence and Machine Learning, Marketing

Written by Ashley Liddell In 2025, people aren’t just searching for answers anymore. They’re looking for genuine responses from the people they trust most:  Creators. Communities. Fellow brand supporters.  In many ways, community has become an algorithm of its own. AI-powered tools like Google Gemini, ChatGPT, and Perplexity have made knowledge more accessible than ever.  But in doing so, they’ve also flattened it.  Answers feel repetitive, citations pull from the same limited sources, and brand voices risk becoming interchangeable. That’s where community comes in.  While generative AI commoditizes information, community restores individuality.  It offers what no model can compress into tokens:  Authentic connection. Lived experience.…

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The implosion of the blogging-for-dollars revenue model

By in Work

Written by Carolyn Shelby Ad-first publishing is collapsing, reshaping search, hosting, and the tools behind the blogging boom. Here’s what’s coming next. For (dangerously) close to three decades, a large portion of the web was built on a simple and incredibly profitable premise:  Slap some content on a page. Paste with ads. Collect the check.  This “blogging-for-dollars” model powered the growth of countless niche sites, media empires, and an entire supporting ecosystem of tools, services, and infrastructure.  But the model that once drove the golden age of attention-optimized publishing – where the sole goal was to generate pageviews, not serve a…

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Building Connection Among Remote Employees: Strategies for Engagement 

By in Business Management

By Julie Lofreddo Remote work can be isolating, leading to loneliness. In fact, loneliness and isolation have had such a widespread impact on society over the last five years that public health officials have declared the situation an epidemic.   In a recent interview Former U.S. Surgeon General Vivek Murthy warned about the adverse effects of chronic loneliness, which could lead to a shorter lifespan. Murthy, said that struggling with loneliness and isolation increases the risks of depression, anxiety and suicide, along with the risk of heart disease, stroke and dementia in older adults.  Central to this crisis is a lack of…

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Why blog? The benefits of blogging for business and marketing

By in Marketing

Written by: Erin Pennings With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort. Spoiler: it is. It’s one of the best ways to establish thought leadership, get your audience’s attention, and build trust with them. Over the years, I’ve written hundreds of blogs for businesses in a wide range of industries — and I’ve seen what works, what doesn’t, and how things are changing. So buckle up, and I’ll show you why blogging for business is still so valuable for driving inbound leads —…

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EntertainHR: Jokes Aside—What Hacks Teaches Us About Bad Bosses

By in Human Resources

By Julianne Brown Viewers’ introduction to Deborah Vance, played by Jean Smart, is of the aging comedian on stage, resplendent in her signature glitter, telling the final joke of her set for what we soon discover is her very long-running Vegas residency at the Palmetto. A montage follows showing Deborah’s various side hustles – private jetting off to QVC sales, a Christmas photoshoot, and home with only her wig stand and corgis to keep her company. Over lunch the next day with Marty Ghilain, owner of the Palmetto played by Christopher McDonald, Deborah is informed that the Palmetto will no…

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Cost-Effective Marketing That Works: Real Strategies for Small Businesses

By in Marketing

by Gloria Martinez of WomenLed.org Running a small business comes with a long list of responsibilities, and a budget that never seems to stretch quite far enough. So when it comes to marketing, you need more than ideas. You need moves that pull their weight. Strategies that speak loud on a shoestring. The truth? You don’t need a giant spend to make a giant impact. You just need clarity, consistency, and guts. Build a clear marketing foundation If your message is muddy, your money will leak. Before throwing dollars at ads or printing a single flyer, sit down and map…

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The web is multilingual – so why does search still speak just a few languages?

By in Information Technology

Written by Olya Ianovskaia Despite AI’s promise of inclusion, search and LLMs still sideline minority languages. Here’s why it matters – and what must change. Despite thousands of languages spoken worldwide, only a small fraction are meaningfully represented online.  Most of what we see in search results, AI outputs, and digital platforms is filtered through just a handful of dominant languages – shaping not only what we find, but whose knowledge counts. The multilingual promise, the monolingual reality We live in an era where technology promises frictionless communication:  Seamless translation. Real-time AI interpretation. Instant access to the collective knowledge of humanity. …

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Beyond Algorithms: The Irreplaceable Human Elements of HR 

By in Artificial Intelligence and Machine Learning, Human Resources

By Lin Grensing-Pophal AI is reshaping human resources. From parsing resumes in seconds to analyzing workforce sentiment in real time, the efficiency gains are undeniable. But amid the disruption, a quieter conversation is happening—about the boundaries of what AI can and cannot (or should not) do in the HR function.  The truth is, while automation is optimizing many of the technical aspects of the field, the emotional, relational, and ethical dimensions of HR still depend on distinctly human capabilities. And according to some of the field’s most experienced voices, that’s not likely to change anytime soon.  “Some parts of HR…

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How to analyze your marketing funnel and fix costly drop-offs

By in Sales

Written by Benjamin Wenner Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that drives revenue. Your sales funnel is bleeding money.  Every day, potential customers enter your funnel, and somewhere along the way, they disappear.  The question isn’t whether you’re losing potential customers, it’s how many and where. Sales funnel analysis helps you find these leaks and fix them.  When done right, it can boost your conversion rates without spending any extra budget on ads. Start by mapping your funnel stages Before you can analyze anything, you need to understand what you’re…

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5 community-building tips I’ve learned from working in social media, TV, and nonprofits

By in Work

Written by: Cristina Jerome For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate programs, and everything in between. One factor unites everything: Every single winning strategy has always tied back to community. And more often than not, when an initiative flops, it’s because that community is missing. When brands fail to engage, there’s a sense that they’re just pushing content onto their audience, rather than bringing people into a conversation and engaging with them. Community has always been critical. But in 2025, it matters more than ever. That’s why…

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