Archive August 26, 2025

AI ate my traffic

By in Artificial Intelligence and Machine Learning

Written by Campaign Monitor Get it back with email. Have you noticed a dip in your organic traffic lately? You aren’t imagining it. AI-powered search engines, such as Google’s AI Overviews, ChatGPT, and Perplexity, are transforming the way people discover and consume content. Instead of clicking your link, users are getting instant AI-generated answers – often built from your content – without ever visiting your site. You’re still publishing and optimizing. But your results are shrinking. Welcome to the AI discovery era, where your hard-earned traffic is the appetizer on someone else’s plate. SEO isn’t dead – but it’s no longer yours Organic…

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Trade Show Booths That Attract Leads: 10 Tips for Exhibitors and Marketers

By in Marketing

Over 70% of businesses report generating new leads and boosting brand awareness through trade shows. Whether your business belongs to the automotive or tech-oriented industry, trade shows are always the best event to market your brand. However, lead generation at these events isn’t that easy. With large crowds, limited interaction time, and intense competition, standing out and connecting with the right audience can be tough. Standing out at a trade show requires more than just showing up, it takes a clear communication strategy that highlights your value and draws people in. With so many booths competing for attention, not every…

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What is the ideal length of a sales email? Insights based on 40 million emails

By in Sales

Written by: Mike Renahan Like most people, I don’t read all of the sales emails I get. When I do open an email, I skim its contents and immediately close out long, rambling messages, which is exactly why the search for the ideal email length is like Indiana Jones and the Holy Grail. It’s not about nitpicking word count; it comes down to holding the reader’s attention long enough to stick out in the never-ending sea of emails. One analysis of over 20 million cold emails found that the more people you email, the lower the open rates go. That statistic might as well…

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Is Sales a Profession, or a Craft?

By in Sales

BY GEORGE BRONTÉN At Membrain, our vision is to “Elevate The Sales Profession.” But is sales even a profession? Barry Trailer, the founder of Sales Mastery, LLC and former Chief Research Officer at CSO Insights, questions this label. After exchanging some thoughts on LinkedIn, Barry shared a paper he wrote that lays out the ways that sales fulfills the definition of a profession and the ways that it does not. What Is A Profession? Before we can discuss whether something is a profession, we have to define what we mean by “profession.” Barry points out that there’s a difference between calling someone…

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Data-Driven CRO: How to A/B-Test Like a Pro Without Wasting Ad Budget

By in Marketing Tag

by Ann Gerasimovich A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the right things, in the right order—and letting the data guide you. Here's how to build an A/B-testing process that actually supports conversion rate optimization (CRO) and protects your ad spend. 1. Stop guessing: Start with a clear hypothesis Guesswork leads to weak results and burns budget. You need a clear reason for every test you run. Use analytics tools to spot issues: Find pages with…

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The Great Decoupling of search and the birth of the agentic web

By in Work

Written by Darwin Santos What happens when being found no longer means being visited? The Great Decoupling is here – and it’s changing the web forever. This is the opening chapter of “The Last Click: How AI Agents Are Rewiring the Internet’s Attention Economy,” a series about how AI is changing the web. The email arrived at 3:47 a.m., marked urgent. Sarah Chen, head of content at a mid-sized publisher, was watching 20 years of assumptions collapse in real time. Her overnight analytics showed something impossible: search visibility had doubled in six weeks, yet traffic had fallen 30%. The charts on…

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Great Leaders Retain Their Talent – Strategies to Prevent Revenge Quitting

By in Human Resources

By Ryne A. Shermon Ph.D The workplace is undergoing significant changes. Moving on from quiet quitting, employees are now making bold, dramatic exits in what’s being dubbed “revenge quitting.” This phenomenon sees talented individuals leaving organizations due to unfulfilled promises, toxic cultures, and a lack of recognition.  And they’re not just slipping away quietly. They’re making sure their departure is noticed.  What’s behind revenge quitting? According to experts at Hogan Assessments, the key lies in the overall miscommunication and lack of alignment between employees and their workplaces. Revenge quitting isn’t just about frustration over daily tasks. It’s a breakdown in communication…

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The Importance of Consistent Blogging for SEO

By in Marketing Tag

By Lauren Basiura You might think blogging is a small task on your marketing checklist. But when done regularly and with purpose, it can drive serious traffic to your website. Consistent blogging for SEO builds authority, trust, and visibility. You set the stage to rank higher, earn more clicks, and attract the right kind of attention from decision-makers. Let’s discuss why consistent blogging matters, what it requires, and how you can make it work without burning out. Quick Takeaways Search engines favor fresh, relevant content, and frequent posts signal ongoing activity. Regular blogging builds topical authority, helping your site appear for multiple…

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From Red Flags to Retention: A Proactive Guide to Employee Engagement

By in Human Resources

By Lin Grensing-Pophal Disengagement doesn’t always announce itself. More often, it hides in plain sight—behind polite smiles, quiet compliance, or a sudden dip in collaboration. For HR leaders and business executives, the ability to recognize these early signals can mean the difference between retaining top talent and watching them quietly disengage, then leave. “As a recruiter, I often hear employers complain that their people seem happy until—suddenly—they aren’t,” says Sarah Williams, founder and principal at Recruit Healthcare. “But this kind of turnaround is rarely the case. You don’t need a crystal ball to see the signs of disengagement. You just need…

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HR Query: 4 Keys to Keeping Your Best People

By in Human Resources

By HR Daily Advisor Staff Let’s face it: losing an employee isn’t just a headache. It hits your budget hard, eats away at team spirit, and can even slow down your entire business. That’s why understanding why people leave, and how to encourage them to stay, is crucial. In this week’s HR Query, we talked with Sarah Peck, GM at Indeed Flex, a true expert in how people move through the job market. She’s got insights that can help HR leaders not only spot the patterns of people leaving but also figure out the real reasons why – and what to do about it.…

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