Archive July 2, 2025

Algorithms and Elbow Grease: How AI Can Supercharge Your Small Biz Marketing

by Gloria Martinez If you run a small business, you're already juggling a lot. Inventory, payroll, client relations—the to-do list never seems to shrink. And right when you start feeling on top of it all, marketing rears its many-headed beast. You know it’s essential, but it’s also time-consuming, expensive, and full of blind spots. This is where artificial intelligence—yes, that buzzword you’ve been side-eyeing—can step in not as a replacement but as a partner. Let’s skip the hype and talk about the real, tangible ways AI tools can help your small business not just survive, but stand out. Turning Hours…

Read More

To Deliver on ABM’s Promise, B2B Marketers Must Modernize ABM Strategy

by Keith Turco Account based marketing needs a makeover, and 2025 is the perfect year for B2B marketers to make room for the improvements and innovations needed to stand out in a volatile and uncertain market. Even today, too many ABM activation platforms have failed to deliver on the promise and potential of ABM. They offer fragmented point solutions, siloed channels, or fragmented measurement frameworks that leave marketers guessing on performance. The result? ABM strategies that sound good on paper but fall short in practice—often engaging only a fraction of the full buying committee and stalling progress in the sales cycle. It's time…

Read More