Archive November 10, 2025

How to know if your GEO is working

By in Marketing Tag ,

Written by Andrew Holland GEO performance comes down to proof. Share of search, buyer intent, and prompt visibility show whether your strategy is creating real demand. Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization isn’t SEO with a new hat and a LinkedIn carousel. It’s a fundamentally different game. If you’re still debating whether to swap the “S” for a “G,” you’ve already missed the point. At its core, GEO is brand marketing expressed through generative interfaces. Treat it like a technical tweak, and you’ll get technical-tweak results: plenty of noise,…

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How professional services firms can transition from spreadsheets to a CRM with automated sales pipelines

By in Sales Tag

Written by: Michael Welch Especially in the age of AI, professional services firms are in the business of relationships. People work with people, and once a certain bar of expertise is met, closing sales requires trust and a deep understanding of the people on the other side of the table. Learn more about why HubSpot's CRM platform has all the tools you need to grow better. Despite this need, many organizations still rely on spreadsheets and manual systems to manage sales. What starts as a simple and cost-effective minimum viable product (MVP) can eventually balloon into excess manual processes and hidden…

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New front door to the internet: Winning in the age of AI search

By in Artificial Intelligence and Machine Learning

Half of consumers use AI-powered search today, and it stands to impact $750 billion in revenue by 2028–what is your strategy and activation plan for gen AI engine optimization? https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/2191499451&color=%2307254d&inverse=false&auto_play=false&show_user=true 50% of consumers already use AI-powered search today Source: McKinsey AI Discovery Survey, n = 1,927 20–50% of traffic at risk from traditional search as it captures decisions earlier in the journey Source: McKinsey projection $750B of consumer spend will flow through AI-powered search by 2028 Source: McKinsey projection DOWNLOADS Article (9 pages) Wondering when AI will fundamentally alter online research, discovery, and search behavior? You’re too late. Hot on the…

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Clarity on Demand: The Best AI Tools for Rewriting Complex Paragraphs

By in Artificial Intelligence and Machine Learning, Content Marketing

Academic writing often requires precision and nuance, but dense paragraphs can make even well-researched work hard to read. Complex structures, layered clauses, and discipline-specific terminology may obscure your main points, reducing overall engagement and comprehension for readers. Using AI-powered rewriting tools can help untangle those sections without stripping away meaning or weakening academic integrity. This guide looks at six of the best AI options for refining complex academic paragraphs. Each tool offers unique features to improve readability, polish flow, and keep your intended meaning intact, ensuring stronger communication of ideas. Why Rewrite Complex Paragraphs Even skilled writers occasionally produce sections…

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Employee Political Speech: Protected or Not?

By in Human Resources

By Roberta Fields Political discussions between employees at work become heated, negative political social media posts go viral, off-duty employees are photographed participating in off-duty protests, or workers show up at work wearing pins, buttons, or shirts emblazoned with political slogans. It seems these things are happening more frequently, and third parties are more willing to complain to employers about off-duty events they find offensive. What Can Employers Do? Let’s use the example of an off-duty employee who posts a politically charged message on social media. The post goes viral, and several customers relay their anger to the employer. The…

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Agentic PPC: What performance marketing could look like in 2030

By in Marketing

Written by Benjamin Wenner Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off. Marketers face AI news every day, and it’s almost impossible to keep up.  AI agents are on the rise, but many are still in early development, beta testing, or lack real market adoption.  So let’s skip ahead five years and look at what the future could hold. Picture this: You wake up in 2030 and check your phone.  While you were sleeping, your AI agent optimized 50 campaigns, negotiated media buys with other agents, and earned…

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