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Email marketing reporting: Our top best practices and tool recommendations for 2026

By in Email Marketing

by Justina Thompson Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it, you’re sending campaigns into a void, unable to see what’s working, what’s falling flat, and most importantly, what’s driving revenue. The top reporting features in email marketing software go far beyond open rates and click-throughs. Today’s email reporting tools enable closed-loop reporting, connecting every email touchpoint to pipeline outcomes and customer lifetime value. This means marketers can finally answer the question executives care about most: How does email contribute to revenue? In this guide, I'll break down what…

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Seven Ways To Sharpen Sales Coaching with AI

By in Artificial Intelligence and Machine Learning, Sales, Training

BY GEORGE BRONTÉN Even with all the technology that has rolled out in the past few years, coaching is still the critical multiplier in complex sales. It’s still the hinge point on which your sales team grows or stagnates. And the good news is: AI can help your coaches do a better job of it. Let’s look at how. 7 Ways to Use AI in Your Coaching Sales coaches who leverage AI today will easily outperform coaches who avoid it. As in so many other things, effective AI use can be a power multiplier. For coaching, you can use it to: Summarize past coaching…

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Rethinking Employee Wellness: Self-Care, Mindfulness, and the Power of Play 

By in Human Resources

By Britt Andreatta, CEO, Brain Aware Training There is a real disconnect in the culture of American companies. A recent Gallup survey of Chief Human Resource Officers reveals that employee wellbeing ranks among the top organizational priorities of the year, however, it has yet to make a difference in the workforce as only 21% of employees agree their organization cares about their overall wellbeing. This is a record low.   Burnout is the Most Pressing Issue   New research shows that 66% of American employees are experiencing some sort of burnout in 2025. Burnout costs businesses $322b annually in lost productivity. In addition, healthcare costs reached $190b, with many seeking emergency room care or…

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Google may be cracking down on self-promotional ‘best of’ listicles

By in Marketing

Written by Danny Goodwin SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google review trust signals. Google may finally be starting to address a popular SEO and AI visibility “tactic”: self-promotional “best of” listicles. That’s according to new research by Lily Ray, vice president, SEO strategy and research at Amsive. Across several SaaS brands hit hard in January, a pattern emerged. Many relied heavily on review-style content that ranked their own product as the No. 1 “best” in its category, often updated with the current year to trigger recency signals. What’s happening. After the December…

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The Role of Websites in the Age of AI

By in Artificial Intelligence and Machine Learning, Marketing

by Shawn Davis Websites have been the cornerstones of the internet economy for years. In the new age of AI, however, many are questioning if this still rings true. With organic traffic decreasing by up to 64 percent, a new AI browser launching every day, and consumers increasingly handling their needs through AI chat interfaces, brands are looking at their online presences through fresh eyes. Consumers have fewer reasons to leave their favorite LLMs to browse, research, and even purchase new products. This is upending the way we use the internet, and website builders are asking themselves what role, if any, webpages…

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How B2B Prospecting Has Changed

By in Sales

by Ayaz Nanji Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research from Sopro. The report was based on data from a survey conducted in October 2025 among 442 B2B sales and marketing decision-makers in the United Kingdom and the United States. Some 61% of respondents believe B2B buyers are less trusting of prospecting than before, 33% say buyers now expect more information and personalization, and 31% say buyers tend to be further through the research process before engaging with salespeople. Some 34% of sales respondents say deals now involve more decision-makers…

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Why SEO teams need to ask ‘should we use AI?’ not just ‘can we?’

By in Artificial Intelligence and Machine Learning Tag

Written by Claire Taylor Automation can save SEO teams time—but at what cost? Explore where AI boosts speed, where it erodes trust, and how to protect real authority. Right now, it’s hard to find a marketing conversation that doesn’t include two letters: AI. SEOs, strategists, and marketing leaders everywhere are asking the same question in different ways: How do we use AI to cut manpower, streamline work, move faster, and boost efficiency? Much of that thinking makes sense. If you run a business, you can’t ignore a tool that turns hours of grunt work into minutes. You’d be foolish to try.…

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Redefining procurement performance in the era of agentic AI

By in Artificial Intelligence and Machine Learning

By Aasheesh Mittal, Roman Belotserkovskiy, and Theano Liakopoulou Agentic AI is changing what the procurement function can achieve—shifting procurement’s focus from transaction tasks to a strategic driver of growth, sustainability, and resilience. https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/2260728350&color=%2307254d&inverse=false&auto_play=false&show_user=true Procurement is entering a new age—one defined not just by cost containment, but by its ability to shape broader enterprise outcomes: resilience, sustainability, speed to market, and innovation. Yet today’s procurement teams are struggling to keep pace. Rapid shifts in the geopolitical environment, market dynamics, supply shocks, inflationary pressure, and an overwhelming volume of data are all converging to expose the limits of traditional operating models. Procurement leaders tell us…

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Your local rankings look fine. So why are calls disappearing?

By in Marketing Tag

Written by Michel van Luijtelaar AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change. For many local businesses, performance looks healthier than it is. Rank trackers still show top-three positions. Visibility reports appear steady. Yet calls and website visits from Google Business Profiles are falling — sometimes fast. This gap is becoming a defining feature of local search today. Rankings are holding. Visibility and performance aren’t. The alligator has arrived in local SEO. The visibility crisis behind stable rankings Across multiple U.S. industries, traditional…

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7 custom GPT ideas to automate SEO workflows

By in Marketing Tag

Written by Roslyn Ayers How custom GPTs can be used in SEO, with example prompts for planning, analysis, reporting, and technical work. Custom GPTs can help SEO teams move faster by turning repeatable tasks into structured workflows. If you don’t have access to paid ChatGPT, you can still use these prompts as standalone references by copying them into your notes for future reuse. You will need to tweak them for your team’s specific use cases, because they are intended as a starting point. Working with AI is largely trial and error. To get better at writing prompts, practice with small tasks first, iterate…

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