b2b Archives - Page 4 of 5

August 22, 2023

How to validate your B2B startup idea

By Nikki L in Market Research Tag b2b, b2b startup, feedback

By LENNY RACHITSKY for Lenny's Newsletter Welcome to part two of kickstarting and scaling a B2B business. Here’s where we’re at: Part 1: How to come up with a great B2B startup idea Part 2: How to validate your idea ← This post Part 3: How to identify your ICP Part 4: How to find and win your first 10 customers Part 5: How to find product-market fit Part 6: How, and when, to hire your early team Part 7: How to scale your growth engine Let’s get into it. A huge thank-you to Akshay Kothari (COO of Notion), Ali Ghodsi (CEO of Databricks), Barry McCardel (CEO of Hex), Boris Jabes (CEO of Census), Calvin French-Owen (co-founder…

August 18, 2023

Navigating discovery call flow (TEMPLATE)

By Nikki L in Marketing Tag b2b, brb marketing

by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: I’m ramping up 2 new reps this quarter. As part of their onboarding, we’ve been listening to sales calls together, sharing feedback on what worked and what didn’t, and how we would improve the call overall. It’s been eye-opening to realize how inconsistent our discovery process has been. I’m hesitant to roll out a script, but it’s clear we need some more guidance around qualification. Where should I start? ~Prioritizing DiscoverySubscribe DEAR PRIORITIZING DISCOVERY: Qualification is such a critical part of the sales process. Too often, sales leaders focus on listening…

August 16, 2023

How to Attract and Retain Top B2B Marketing Talent

By Nikki L in Marketing Tag b2b, marketing talent, recruitment, talent

by Gergo Vari for MarketingProfs You may already be aware of the labor shortage in the US that is affecting nearly all sectors of business. But let's take a look at the consequences. Part of the ripple effect is that the labor shortage has significantly increased the importance of attracting and retaining marketing talent. Senior-level marketers responsible for their company's marketing department staff need to stand up and take notice. The disparity between the number of job openings (over 10 million in the US) versus the number of job seekers (under 6 million) according to the US Bureau of Labor Statistics, combined with…

August 16, 2023

Is B2C and B2B Growth… the same?

By Nikki L in Marketing Tag b2b, b2c, business success, customer acquisition, growth strategies, relationship-building

by ELENA VERNA for Elena's Growth Scoop There is a cute penguin mascot on Oracle’s home page… 🤯 What is this consumer-like ‘thing’ doing here if this is a traditional enterprise B2B company geared at serious enterprise buyers? Shouldn’t it all be corporate and serious? There is a powerful consumerization trend sweeping across the B2B landscape, where business software is starting to look much more like consumer products. Colorful icons, cute mascots, emojis, friendly language, easy-to-use interfaces, and habit-forming experiences make B2B products feel like a joyride rather than a slog through the Siberian tundra. Companies like Dropbox, Miro, Slack,…

August 9, 2023

B2B keyword research: A comprehensive guide

By Nikki L in Marketing Tag b2b, b2b conent, b2b keyword, competitor analysis, high-performing keywords, online visibility, search intent

by Tom Demers for Search Engine Land B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic is highly concentrated around a few highly competitive keywords. Search volume is concentrated around top-funnel terms that don’t convert. Every niche and site is different – even under the B2B umbrella. Having worked with several B2B businesses to help drive millions of visitors along with real revenue and business value, I have developed a process for gathering a list of keyword targets to drive real leads, pipeline, and…

August 8, 2023

How B2B Marketers Define ‘Revenue Marketing’

By Nikki L in Marketing Tag b2b, business growth, revenue generation, revenue marketing

by Ayaz Nanji for MarketingProfs B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring. The report was based on data from a survey of 100 B2B marketers from North America. Some 97% of respondents say they are familiar with the term "revenue marketing." B2B marketers define revenue marketing as revenue generation through data-driven marketing, the alignment of Marketing with revenue goals, the integration of Sales and Marketing, and a focus on revenue as the ultimate goal. Respondents say the marketing responsibilities that fall under revenue marketing include demand generation, customer expansion, and…

August 7, 2023

B2B Research Methods 101: How to Start Reading Customers’ Minds

By Nikki L in Marketing, Sales Tag b2b, business growth, customer insights, customer research methods, marketing strategy

By Gisella Tan for Contently Customers can surprise you. Are you planning on launching an awesome new product feature? Shoppers might hate the added complexity. Collaborating with an influencer on a March Madness giveaway? You could find yourself in the center of a culture war. To avoid these common pitfalls that plague brands, you’ll need to add B2B research methods to your marketing toolkit. By uncovering key insights about your customers, you’ll not only understand what makes them tick, but you’ll also discover new opportunities to deliver a better customer experience. There’s no doubt that companies who know their customers inside and…

August 3, 2023

The State of B2B Sales in 2023

By Nikki L in Sales Tag 2023, b2b, b2b sales, sales landscape

by Ayaz Nanji by MarketingProfs B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group. The report was based on data from a survey conducted in 2023 among 322 B2B sales leaders from around the world. Some 43% of respondents say the sales cycle timeline for deals has increased over the past 12 months, 41% say it has stayed the same, and 16% say it has decreased. Some 44% of B2B sales leaders say the share of potential deals lost to no decision has increased over the past…

August 1, 2023

B2B Marketing: Where to start? With Rohit Ahuja

By Nikki L in Marketing Tag b2b, b2b marketing

by The B2B Growth Newsletter B2B Marketing: Where to start? With Rohit Ahuja Help a B2B Founder, Expert Series JUL 21, 2023 1 Share Hi all – I’ve been speaking with a bunch of experts on all things B2B Startups. Topics include: How to set up a BDR team Where to start with B2B marketing What’s in a sales playbook …and a lot more If there’s a particular topic you’d like me to find experts to talk with, please reply to this email - and/or head over to the NEW “Help a B2B Founder” website to source free expert conversations.…