How to validate your B2B startup idea

By LENNY RACHITSKY for Lenny's Newsletter Welcome to part two of kickstarting and scaling a B2B business. Here’s where we’re at: Part 1: How to come up with a great B2B startup idea Part 2: How to validate your idea ← This post Part 3: How to identify your ICP Part 4: How to find and win your first 10 customers Part 5: How to find product-market fit Part 6: How, and when, to hire your early team Part 7: How to scale your growth engine Let’s get into it. A huge thank-you to Akshay Kothari (COO of Notion), Ali Ghodsi (CEO of Databricks), Barry McCardel (CEO of Hex), Boris Jabes (CEO of Census), Calvin French-Owen (co-founder…

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