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Intro to the MKT1 Method: A crash course in B2B startup marketing

By in Marketing Tag

by MKT1 Newsletter Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. At the risk of taking ourselves a bit too seriously, we are now calling this the “MKT1 Method”—because we love alliteration and this definitely is not a playbook. So what better time to summarize the building blocks of the MKT1 Method than an end of year post? But more than that, we hope that this becomes an evergreen intro and summary to all of MKT1’s content. Something marketers can point founders to, marketing leaders can point…

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7 Sales Phrases That Will Supercharge Your Credibility with Buyers, According to HubSpot’s Sales Director

By in Sales

by Dan Tyre for HubSpot So, like, I’ve been a salesperson for years and, well, I’ve learned kind of a few things. And today, I want to, um, share some of what I’ve learned with you — if that’s okay? If you’re a salesperson and you speak like this, here’s a reality check: It is going to be very, very hard to convince prospects to buy. No matter how much you know, if you don’t speak like an authority figure, you’ll never be treated like one. And prospects don’t buy from salespeople they don’t trust. It’s not easy to build…

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How We Use ChatGPT to Make Our Content Better

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag

By Lauren Basiura for Marketing Insider Group Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. However, ChatGPT can serve up some pretty good starting points. At Marketing Insider Group, we know the importance of adding extra flair to our content, and ChatGPT has proven to be a fantastic sous-chef in the content kitchen. By taking what ChatGPT offers and infusing it with our unique insights and expertise, we’re turning ‘good’ into ‘great’. Join us…

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2023’s Biggest Takeaways for DEI Leaders in HR

By in Human Resources Tag , , ,

By Ryan Whitacre for HR daily Advisor 2023 was a year of big change for Diversity, Equity, and Inclusion (DEI) initiatives in corporate America. Anti-DEI sentiment gathered momentum in 2023 with the so-called “war on woke,” used by politicians and covered extensively by the national media. Additionally, the Supreme Court’s decision to end affirmative action in university admissions added to the evolving landscape of perceptions about DEI. As we watched the news cycle play out different narratives, our two decades of experience in inclusive executive search at Bridge Partners told us there is far more to uncover about corporate DEI…

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Mimicking the masters: Octopus-inspired systems for deception and signaling

By in Uncategorized

by Tejasri Gururaj , Tech Xplore In a new study, scientists have introduced octopus-inspired deception and signaling systems using a stable nonacene-like molecule, marking a significant advancement in camouflage technology with potential applications in diverse fields. Deception and signaling systems refer to mechanisms that allow for dynamic modulation of color and appearance. These systems are designed to deceive or signal observers by changing their visible and near-infrared characteristics. Senior author Prof. Alon Gorodetsky from the University of California spoke to Tech Xplore about the team's motivation behind developing the system, saying, "My group has a long-standing fascination with the appearance-changing…

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13 PPC Tools & Software to Help Your Ad Campaigns Crush It

By in Lead Generation Tag ,

by Pamela Bump for HubSpot I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it. Use PPC tools and software to understand ad performance and adapt as necessary. Why? Because there’s no middle ground with PPC ads. They either work as intended to capture your target market or get left in the dust. The right PPC tools can help marketers and sales teams track, monitor, and manage PPC…

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How AI will affect the future of search

By in Artificial Intelligence and Machine Learning, Information Technology

by Julia McCoy for Search Engine Land Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead.  Let’s explore the innovations, opportunities and pitfalls to master as AI propels search into a new era. Search evolution: Prioritizing intent over keywords The era of keyword stuffing is over, replaced by a focus on user intent.  Search engines have evolved to understand the context behind queries. This shift demands a change in…

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3 Tips on Launching a Kickass Podcast, from My First Million Producers

By in Work Tag

by Bailey Maybray for HubSpot The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon plateaued. New podcasts decreased a year later, and in 2022, fell by 80%. 😬 Would you ride this rollercoaster? Be honest. Source: NiemanLab Does this mean the podcast train has left the station? No more tickets available to savvy hosts and sultry voices? Not at all — your podcast just can’t suck. Listen to the Shows in HubSpot's Podcast Network Now Luckily, podcast geniuses Darren Clarke (executive producer of My First Million) and Kal Elsebai (HubSpot’s senior manager…

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Top 5 Social Media PR Tips for B2B Brands

By in Marketing Tag , ,

by Chris Norton for MarketingProfs public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide. And that figure includes millions of potential B2B buyers who might just be looking for their next purchase: Fully 75% of B2B buyers use social media to make purchase decisions. To stand out on social media, B2B brands need to put their best foot forward. This article details the top 5 social media PR tips you should follow to set yourself apart. 1. Publish high-quality educational content B2B educational content focuses…

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10 Types of Sales Calls: What to Know and How to Use Them

By in Sales Tag

by Tristen Taylor for HubSpot When I think about different types of sales calls, some of the first terms that come to mind are terms like warm calling or cold calling. These are important to understand of course, but salespeople aren't always going to call just to pitch to a potential customer — the job encompasses so much more. Sales professionals not only convert prospects into buyers, they hold the power to negotiate, upsell, and even problem-solve after the initial purchase is made. In this post, I‘ll guide you through the different types of sales calls and the purpose they serve to meet…

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