Home

30 Brilliant Marketing Email Campaign Examples [+ Template]

By in Email Marketing, Marketing

by Lindsay Kolowich Cox for HubSpot I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute — namely, marking them all as unread without reading or unsubscribing altogether. Download Now: 10 Templates to Master Marketing Emails As an email marketer, it may not seem like a good idea to add to the noise, but email ROI is undeniably high (42:1), so it’s a channel I have to recommend pursuing. That being said, success does rely largely on how well you…

Read More

10 Non-Sleazy Strategies for Upselling Your Customers [New Data]

By in Sales Tag

by Erin Rodrigue for HubSpot Does upselling have to feel sleazy or uncomfortable? I don't think so, but it depends on how you approach it. Sleazy sales reps will try to upsell everyone and anyone, regardless of whether or not the customer actually needs the additional service. But from my experience, when you focus primarily on your customer's experience and goals, upselling benefits both you and your customer tremendously. Download Now: 2024 Sales Trends Report Let's dive into some winning strategies for upselling backed by data. What is upselling? Upselling encourages the purchase of anything additional in the same selling interaction that…

Read More

HR Query: Applying Unorthodox Methods to Recruit Gen Z

By in Human Resources Tag ,

By HR Daily Advisor Staff The future of work has much to do with Gen Z as the generation will comprise about 27 percent of the workforce by 2025.  Despite knowing the vital role this generation will play in the years to come, many HR leaders and organizations are unsure about how to recruit and retain Gen Z workers. So, what are examples of job seeker preferences recruiters should keep in mind as hiring heats up? According to Neil Costa, CEO & Founder of HireClix, a time-consuming application can severely hurt a company’s recruitment efforts. “Younger generations like Gen Z have significantly…

Read More

The great SEO heist: The untold story

By in Marketing Tag

by Andrew Holland  for Search Engine Land It’s been a few months since the great SEO heist went viral online. You’ve probably heard all about it already. But what you need to learn is the untold story.  Because that changes everything. SEO robbery in broad daylight I’m not going over old ground here, but in case you missed it, here are the details. An SEO copied a sitemap. He then used his AI content tool to recreate thousands of pages of copy. He gained over a million monthly visitors. He told everyone about it. They got a manual action. As…

Read More

Profiling: The onboarding step that transforms your growth efforts

By in Human Resources Tag

by ELENA VERNA for Elena's Growth Scoop You’ve certainly heard it before:  “No! We can’t add more questions to the onboarding flow. It will drop our activation!” Skipping profiling questions in onboarding is a classic example of a good idea being applied in the wrong place. Frankly, I think this instinct mostly comes from B2B product teams borrowing from B2C best practices—yes, a few extra questions might prevent a teenager from playing your free iPhone game. No, a few extra questions will not prevent a highly qualified professional from using your platform. And yes, reducing friction in UX is crucial.…

Read More

Growth marketing 2024 playbook: Focus on customer lifetime value

By in Marketing Tag

by Daryl Fanelli  for Search Engine Land Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue.  Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. Unlike traditional marketing, it is less focused on gaining new customers in the short term…

Read More

Your Burnout Is Trying to Tell You Something

By in Human Resources Tag

by Kandi Wiens for Harvard Business Review “It’s not you. It’s your job!” That’s become one of my favorite conversation starters when my coaching clients and workshop participants tell me they’re burned out. In addition to suffering from the low energy, low motivation, and low work performance that are characteristic of burnout, many of them carry unnecessary guilt or shame, assuming they’re somehow at fault for their own work-related stress and burnout. Research has established, however, that burnout is primarily the result of psychologically hazardous factors that occur at your workplace. (So no, it isn’t just an individual problem; it’s an organizational…

Read More

How to Lead a Successful Cause Marketing Campaign

By in Marketing

by SARAH LYNCH for INC. Your marketing money is precious, and spending it to promote another organization may not seem worthwhile. But think again.   Indeed defines cause marketing as a "type of campaign in which a for-profit business seeks to advocate for a social cause while increasing profits." In this way, cause marketing is different from charitable giving, says Lauren Reed, CEO of Reed Public Relations, a Nashville-based public relations and marketing agency that offers cause marketing services: "It's truly a marketing function that drives sales and awareness for your organization while also benefiting your nonprofit or community partner."   Pulling together a top-tier cause marketing campaign…

Read More

AI-enhanced YouTube marketing: Insights from 3 case studies

By in Artificial Intelligence and Machine Learning, Marketing

by Greg Jarboe  for Search Engine Land YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns.  This article examines three case studies from Egypt, Saudi Arabia and India, showcasing successful examples of AI-enhanced YouTube marketing. Creating video content that resonates It takes time and talent to master the art of creating video content that can change hearts, minds and actions. At least, that was the case until recently, when three key trends started reshaping YouTube marketing. (Spoiler alert: AI-generated…

Read More