Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO

Written by Pavel Israelsky Pay Per Crawl signals a new web business model – charging AI bots for access and giving content creators a new path to profit. The content economy is in trouble. AI crawlers read websites, summarize information, and offer answers without sending users to the original source. The result? A dramatic drop in traffic from AI models, declining ad revenue, and a growing threat to the business model that has powered the web for decades. Now, Cloudflare is stepping in with a new approach. Just two weeks ago, CEO Matthew Prince said in an interview with Axios: “AI is going…

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