Home

Research Says Learning How to Receive, Not Just Give, Can Make You Happier

By in Human Resources

BY MARCEL SCHWANTES for INC. The age-old wisdom that "it is better to give than to receive" has shaped countless individuals, teams, and organizations for generations. But what if this is only half of the story? Globally renowned leadership expert, author, and speaker Robb Holman raises a thought-provoking question: "If everyone were giving, who would be left to receive?" Research indicates that receiving a gift triggers the release of happiness-inducing hormones like dopamine, serotonin, and oxytocin, echoing the chemical reactions associated with love. This is a proven recipe for cultivating and nurturing trust within our immediate sphere of influence. Given these benefits, who wouldn't…

Read More

How to Boost Team Morale Amid Digital Evolution

By in Human Resources

By Chelsea Lamb for HR Daily Advisor In the rapidly changing landscape brought on by digital advancements, companies often focus primarily on adopting the latest technologies and automating processes. However, the cornerstone of any successful organization — its employees — should not be ignored. This article outlines proven strategies to ensure that your workforce remains a priority, even as technological changes sweep across the industry. Maintaining Open Lines of Communication Changes, particularly those driven by digital advancements, can be unsettling for employees. Open, transparent communication helps allay fears and reduces uncertainty. Keeping your company abreast of developments ensures they don’t feel blindsided…

Read More

Celebrating Employee Appreciation Day Year-Round: Elevating Recognition with AI Gifting

By in Human Resources

By Archer Chiang for HR Daily Advisor On Employee Appreciation Day, many employers make gestures towards their employees, often without fully harnessing its potential impact, jumping on the bandwagon. However, Employee Appreciation Day transcends a mere date on the calendar; it presents an opportunity to boost workplace morale and fortify the connections between leaders and their teams. Rather than contemplating specific activities for this one day, employers should prioritize understanding and appreciating their employees at different points throughout the whole year. By doing so, meaningful actions that benefit them will naturally fall into place. This article aims to explore innovative…

Read More

What Social Media Marketers Spend Their Time Doing

By in Marketing Tag

by Ayaz Nanji for MarketingProfs How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? Which parts of their jobs do they still have to handle manually? To find out, Sprout Social surveyed 500 social media marketers in the United Kingdom and the United States. Respondents say a typical workweek is spent tackling a wide range of responsibilities, including content creation and approvals (5 hours per week, on average), data analysis and reporting (3.8 hours, on average), and strategic planning (3.6 hours, on average). Social media marketers say the tasks they most wish they had more time for…

Read More

12 Recruiting Email Examples I Love (For Your Inspiration)

By in Uncategorized

by Kayla Irhig for HubSpot If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline. I’ve received countless generic recruiting messages that make it clear that no one paid attention to my account. Messages have arrived in languages that I don’t speak, or they’ve sent a copy-pasted recruiting email template to dozens of potential candidates that hasn’t been customized at all. → Download Now: The Beginner's Guide to Email Marketing While cold recruiting messages can be highly effective, they often make the hiring process feel impersonal before you even formally get involved.…

Read More

Are we becoming less curious about SEO?

By in Marketing Tag

by Ash Nallawalla for Search Engine Land I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 passed without much discussion in the SEO community to this day. He said (my emphasis): “E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.” He added, “E-A-T is a core part of our metrics.” E-A-T, and, subsequently E-E-A-T, are discussed by SEOs all the time. Most are quick to say that they are not a part of any Google…

Read More

When You Can’t See the Forest for the Trees

By in Sales

BY GEORGE BRONTÉN for the Art & Science of Complex Sales Everyone inside a company has their own point of view, but when we talk with executives, sales professionals, customer success team members, and everyone in between, there is one thing many of them seem to have in common: They’re frustrated with sales but don’t really know why. The CEO is frustrated because he can’t see why sales is performing like it should. The VP of sales is frustrated because he’s not getting the results he thinks he should. The managers are frustrated because the salespeople aren’t doing what they think…

Read More

Best of SearchBot: Create a blog content strategy to boost SEO

By in Marketing Tag

by SearchBot for Search Engine Land Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Here’s something somebody asked me! After that, how you can improve prompts to get even better answers from me. Prompt: How to choose suitable topics for blog…

Read More

Building Your Content Marketing Bridge

By in Content Marketing

by The MessageUp Newsletter Hi there! It’s Matt with MessageUp. At a recent networking event, I was chit-chatting with the CEO of an early-stage fintech company. Her business had recently secured Series A investment and she was busy hiring for key positions and preparing to launch the next version of their software. When I explained how MessageUp helps leaders to design and implement effective content marketing strategies, she nodded enthusiastically. As an accountant by training, she could immediately tell when a company had its financial affairs in order but, as she put it, “I’m not so sure about marketing.” Based…

Read More

The Trap of Tying Your Identity to Your Job Title.

By in Work Tag

by ELENA VERNA on SubStack "What do you do for work?”  Does hearing this question freak you out? Excite you? Or do you just kind of answer on autopilot? If you’re inclined not to take the question too seriously, beware: Whether you like it or not, this seemingly simple inquiry will instantaneously categorize you within the social hierarchy. People use it to decide whether you are worthy of their time and respect. For instance, if you’re at a networking event in Silicon Valley, it will go something like this: ‘Oh, you’re a VP at Dropbox? How fascinating, let’s connect.’ ‘Oh,…

Read More