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AI is only as smart as the data you feed it

By in Artificial Intelligence and Machine Learning

by Adlucent  for Search Engine Land Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation. The need for advanced analytics and harnessing first-party data has never been more crucial to maximizing revenue and profitability. Enter the world of predictive analytics, where the key to above-and-beyond search performance lies in the strategic use of AI technologies and the integration of your own customer data, marketing data and web analytics data. Join Matt Zeiger, VP of technology at Adlucent, in his informative SMX Next session as he unveils how to use first-party…

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7 Sales Tips You Need to Know For 2024 [Expert Insights]

By in Sales

Erin Rodrigue for HubSpot There's AI — obviously — and all the ways it's changing how we sell. But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. On top of that, shifts in buyer expectations continue to redefine our strategies year after year. While these changes seem daunting at first, they also signal new opportunities to innovate, grow, and adapt. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. Free Download: Sales Plan Template Let's dive in. 7 Sales…

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How to Actually Execute a 4-Day Workweek

By in Human Resources Tag

by  Coming out of the pandemic, the conversation about flexible work has largely focused on whether employees should return to the office — and how often. A third of U.S. workers who can do their jobs remotely now do so all the time. LinkedIn research shows that in May 2023, nearly one in nine U.S. job postings offered remote work, 13% of postings were hybrid, and 66% of applications were for remote and hybrid roles. A CEO told me that by putting the word “remote or hybrid” into the job description, the number of job applicants tripled. But a potential new disruption looms: We’re…

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Bored No More: Strategies to Conquer Boreout in the Workplace

By in Human Resources

By Jeremy S. Strauss for HR Daily Advisor Employee engagement is the lifeblood of a thriving workplace.  We are all familiar with burnout, which can drain the energy and enthusiasm from even the most dedicated employees.  Burnout’s lesser known cousin is boreout.  This phenomenon is a subtle yet potent form of disengagement that arises when employees feel unchallenged, unstimulated, and ultimately bored in their roles. According to the latest findings from Gallup – the global analytics and advisory firm – employee engagement is declining and boreout is on the rise.  A number of elements are contributing to this trend.  Among…

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The Decline of Cookies Means the Rise of Organic Search Marketing

By in Marketing

by Robert Rothschild for MarketingProfs Marketers and advertisers have traditionally relied heavily on paid online media because of its ability to track and retarget consumers via cookies. But the ongoing viability of that strategy became questionable the moment Google announced plans to move away from cookies, eliminating the tracking method by the end of 2024. Alongside the reality of a cookieless future, additional factors are now exacerbating the uncertainty of paid media. For brands to stay on top of the current dynamic—yet still unclear—reality, marketing teams must be able to quickly navigate the challenges of ever-evolving consumer preferences and restrictive data privacy…

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Why ‘Follow Your Passion’ Is Actually the Worst Advice for Entrepreneurs

By in Business Management Tag

BY STEVE STRAUSS for INC. Today I am going to be a grumpy contrarian. I was speaking with a fellow entrepreneur recently and he was lamenting the fact that his new venture wasn't working out as planned, despite multiple iterations. But he refused to walk away. Why? "It's my passion!" he exclaimed. Of course, he is not alone. "Follow your passion" is a business maxim almost as popular as "Buy low and sell high," to wit: "True passion attracts. If you have passion in your business, the right people will be attracted to your team."  --Robert Kiyosaki "Passion is the genesis of genius."  --Tony…

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How AI Can Improve Your Customer Experience [New Data + Tips]

By in Artificial Intelligence and Machine Learning

by Rachael Nicholson for HubSpot 62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting StartedFree Report: The State of Artificial Intelligence in 2023 How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how…

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The Power of Personalization in B2B Marketing

By in Marketing Tag , ,

by Amina Mazhar, originally published on LinkedIn In the ever-evolving landscape of B2B marketing, the role of personalization has grown significantly in recent years. Gone are the days of one-size-fits-all marketing strategies. Today, businesses are recognizing the power of personalization in reaching their target audience effectively and building lasting relationships. In this article, we'll explore the use of personalization in B2B marketing and why it's a game-changer. Tailoring Content and Messaging: Personalization in B2B marketing involves tailoring content and messaging to resonate with specific individuals or companies. This customization can take various forms, such as addressing recipients by their names…

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Decoding Event ROI: Understanding the Value Behind Events

By in Events Tag

by Ruth D., Originally published on LinkedIn Let's talk about something crucial but often shrouded in mystery: Return on Investment (ROI) for events. You see, pulling off a great event isn't just about the memories made; it's about proving its worth in a language everyone understands: numbers. So, let's dive into the nitty-gritty of measuring event success, the metrics that matter, and how to showcase the real value of those memorable experiences. First things first, what does success mean for an event? It's not just about ticket sales or bodies through the door; it's the whole enchilada. Think brand buzz,…

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