Home

How to figure out Outbound Messaging

By in Marketing Tag , , , ,

by The B2B Growth Newsletter How to figure out Outbound Messaging The founder's guide to outbound, part 4 AUG 19, 2023 Share Hi all — Reminder - all my B2B playbooks are available HERE, free, open-sourced! Enjoy. This week, I saw the worst cold email template ever. It was: Nearly a page long With dense paragraphs Many different links Basically no personalization Wildly formal language Seriously, this email breaks nearly every rule that you find. The crazy thing? It works. ~10% booking rate, which is insanely good. What I’ve learned: There are no *universal* truths about messaging. It all depends on your…

Read More

AI-generated content: To label or not to label?

By in Artificial Intelligence and Machine Learning, Content Marketing, Marketing Tag , , ,

by Julia McCoy  for Search Engine Land Do you know that a whopping 85.1% of marketers now use AI in their content production workflow? With the proliferation of AI-generated content, are you obliged to disclose to search engines and readers that a bot created your content? This is a question many have been asking as the latest AI platforms help people create near-perfect content. So, is it necessary to label content that’s been produced using AI? Is this beneficial to publishers and readers? Those are the questions we’ll be tackling in this article. What is AI labeling? AI labeling simply means letting…

Read More

A Is For Authenticity

By in Business Management, Operations, Sales Tag , , ,

BY LINDSEY ANDERSON for biznology My series on the ABCs of Sales Leadership begins with Authenticity. Authenticity is one of the most important traits for a leader to embody and is critical for effective management, especially sales leadership. Sales, as a profession, is burdened with outdated archetypes like the sleazy snake oil salesmen or shifty, high-pressure car sales guy; so operating with authenticity and integrity is important in sales to counter these cliches. Authentic sales leaders are trusted advisors to their teams, peers, clients, and partners.  Why Authenticity is Critical What exactly is “Authenticity?” It means being honest, open, and willing to show your humanity…

Read More

Relationship Now, Revenue Later

By in Finance, Revenue Tag , ,

by MATT BELL for MessageUp Hi there! Matt here, from MessageUp. I like to think that B2B sales are built on strong relationships. After all, the sales cycle is slow and usually involves many interactions between buyer and seller before a deal is consummated. Sadly, however, that’s idealized and naïve. Many B2B businesses are focused foremost on making the sale, with relationship-building a distant second. Making the quarterly and monthly numbers is more important than taking the time to understand and engage with customers. I can sense your eyeballs rolling. “Get off the soapbox, Matt,” you’re thinking. “That was true…

Read More

Harnessing Real-Time Customer Data to Propel Business Decisions

By in Sales Tag , , , ,

by Layla Colson from entrepreneurtech.org In the digital era, the capacity to make data-driven decisions is a game-changer. Businesses have access to a vast amount of real-time customer data that can be harnessed to identify trends, track sales, monitor customer activity, and more. Leveraging this data effectively can lead to insightful decision-making, enhanced planning, and improved customer engagement. Let this guide shared by Keystone6 show you how to get things started. Use Data for More Insightful Decision-Making Data is the lifeblood of modern businesses. Real-time customer data provides invaluable insights into customer behavior, preferences, and needs. It enables businesses to…

Read More

Make Your Rebrand Look Easy

By in Business Management Tag , ,

BY LUKE HEJL for Inc. You're a thoughtful and strategic business leader who pays close attention to your market and how your organization connects to it. You know that it's natural for products, services, and the people who need them to change. You also know when it's time for the public face of your company--your brand--to evolve right along with them. We recently went through this rebrand ourselves. At TimelyCare (formerly TimelyMD), we recognized that our mission to improve the health and well-being of students had already progressed beyond straightforward medical care and we evolved our services to include mental health…

Read More

Email subject line tips and best practices (with examples!)

By in Email Marketing Tag

By Search Engine Land Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines. That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns, instead of leaving them as a last-minute item to be completed right before you…

Read More

The State of In-Person B2B Events in 2023

By in Events, Marketing Tag ,

by Ayaz Nanji for MarketingProfs Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? To find out, Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences. More than half (52%) of organizers say attendance at their B2B events has grown over the past year. B2B event organizers say the top challenges they faced when planning their most recent event were fitting it into the wider marketing plan, selecting a vendor, and selecting a venue. B2B event organizers say their top priorities for their next conference are to increase engagement, attendance, and the sales pipeline. Some 71%…

Read More

The B2B generative AI design shootout: Part 1.

By in Artificial Intelligence and Machine Learning Tag , , , ,

by Brian Terry for Velocity Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). We think a better question to ask is: How could generative AI make creatives better? Generative AI may one day be able to take on a fully-fledged designer — or it could fall flat on its originality-deficient face. But spotlighting the ways AI fails to totally…

Read More