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Editing Is Where the Writing Happens

By in Work Tag ,

Writers often romanticize the first draft. The image of pouring raw thoughts onto a blank page suggests creativity, spontaneity, and flow. But in reality, the draft is only the beginning. It may contain sparks of meaning, but it rarely delivers clarity, purpose, or structure. Those qualities emerge later, during editing. Good writing is not about what you say first. It is about what you shape from that first attempt. Drafting produces material. Editing creates meaning. This article explains why revision, not the rough draft, determines whether a piece connects with readers or gets lost in the noise. Writers of all…

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Will Google’s AI Overviews kill the click?

By in Marketing Tag , , , , ,

Written by Jenny Abouobaia Your content may appear in AI Overviews – without traffic to show for it. Learn how to adapt your SEO for zero-click search. AI Overviews don’t just steal clicks. They dominate screens. Google’s AI-generated summaries now stretch across the top of search results like they own the place. And let’s be real, they do.  With links, carousels, citations (sometimes), and full how-to answers, they often push organic listings entirely below the fold. You can’t miss them – which means you can’t ignore them. The real question isn’t, “How do I get featured?”  It’s, “Should I even want to…

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Striking the Balance Between High Tech and Human Connection

By in Human Resources Tag , ,

By Jenna Estlick HR leaders across industries are finding creative ways to integrate AI and other new technologies into their workflows. Some are carefully testing the waters, while others are jumping in with AI integration embedded throughout their workday. Regardless of adaptation level, all HR professionals are trying to balance new efficiencies with the heart and soul of HR as a profession: emotional intelligence and human connection. In conversations I’ve had with HR leaders across industries through my role at Versique, I have heard a consistent theme: the future of HR isn’t about choosing between technology and human connection, it’s…

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What you’re doing wrong in your marketing emails [according to an email expert]

By in Uncategorized

Written by: Curt del Principe One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive. This week, I’ve got three lessons I just couldn’t waste from the most-shared interview in the history of Masters in Marketing. Email marketing expert Jay Schwedelson is back, and this time he’s coming in hot with what you’re (probably) doing wrong with your email marketing. And, in all honesty, I’ve committed some of these sins with this very newsletter. (Oopsie!) Click Here to Subscribe to Masters in Marketing Jay Schwedelson Founder, SubjectLine.com; Host, Try…

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13 Professional Sales Email Signature Examples That Work in 2025

By in Sales Tag

Written by: Michael Welch I’ll admit it — I didn’t always put much thought into my sales email signature. Early in my career, my email sign-off was just my name. After reading countless emails from prospects and peers, I realized I often start reading an email at the bottom, with a quick glance at the sender’s signature to learn about them. That’s when it hit me: My bland signature was a missed opportunity to make a stronger impression. Other than your subject line, your email signature is one of the first things people notice when they open an email. Whether I’m…

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Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)

By in Work Tag , , , ,

Written by: Tom Orbach LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing what might work, I took a data-driven approach, scraping posts and analyzing what drives engagement. What I discovered was surprising (and depressing): The most successful posts are overwhelmingly self-centered, with people talking about themselves in supposedly “inspirational” ways. Instead of joining the self-congratulatory parade, I decided to call it out. I built the Viral Post Generator, a tool that automatically creates eye-roll-worthy posts, making the formula painfully apparent to…

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Burnout Isn’t Just a Manager Problem, It’s a Business Imperative

By in Human Resources, Work Tag

By Karishma Patel Buford Managers are not just feeling the pressure in workplaces across the country; they are cracking under it. Burnout is not something you throw a few PTO days at and hope for the best, and it’s certainly not an individual failing. It’s a business-critical workforce crisis with systemic roots; one that organizations can’t afford to ignore. According to Forrester’s Q1 2025 Mental Health Benefits survey, 65% of employees report being just as stressed, or more stressed, than they were five years ago. While managers are the workforce’s first line of defense, more than half of them say…

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What Marketers Get Wrong About Email Personalization (And How to Fix It)

By in Email Marketing, Marketing Tag , ,

by Ortto Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If that's personalization, it's the kindergarten-level kind. (No offense.) You might be wondering why a deliverability expert cares so much about this. It's because deliverability is now directly related to subscriber engagement, and, in a world of saturated promotional emails, subscriber engagement is more and more becoming about who can reach the subscriber in a personally relevant way. That's right... personalization is on its way to becoming a key…

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3 Simple Ways to Make Your Pricing Match Value Delivered

By in Finance Tag ,

by LIZ CHRISTO DEAR STAGE 2: We’re seeing strong signals of enterprise traction, but we’re concerned that our pricing model is slowing down deals. We charge based on contact volume—but that doesn’t always reflect the actual value we deliver. How should we approach evolving our process to serve these larger customers? ~MISALIGNED DEAR MISALIGNED: Enterprise deals often test early pricing and enterprise buyers bring a new level of scrutiny—especially when pricing doesn’t match perceived value. If your model is based on inputs like contact volume or user count, it’s a tough sell when your buyer can’t easily tie those numbers back…

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How HR Leaders Can Help Working Parents Tackle Summer Childcare Challenges

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By Laine Thomas Conway, Alight Solutions Summer is nearly upon us. Before you know it, we’ll be enjoying long, hot sunny days by the pool, taking an invigorating hike or munching on hot dogs at the ballpark. Well…maybe not all of us. Unfortunately, that is far from reality for many employees. While the arrival of summer signals the start of the season many people enjoy the most, it can also be a time of frustration for working parents tasked with finding activities to keep their kids occupied while they do their job. During the pandemic lockdowns, many parents found relief…

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