by Judith Ingleton-Beer for MarketingProfs ChatGPT made history as the fastest-growing online platform; and, as of this writing, it has just 0.03% paid visitor traffic. It has left B2B marketers and PR professionals scratching their heads and questioning just what the AI development means for their future business, sales, and marketing strategies. The AI debate has set the scene for polarizing discussions in B2B communications. At the beginning of 2023, online polls asking how communications pros intended to use ChatGPT received divided results. Many said they would let the generative AI tool write press releases or provide customer service responses, but others…
Should you block GPTbot?
by Kevin Indig for kevin-indig.com 84% of sites are likely to block ChatGPT. 790 of the top 1,000 sites have a business model that’s not incentivized to give generative AI their data. 🗺️Context: An analysis of the top 1,000 sites on the web from Originality AI shows 12% already block Chat GPT’s crawler. (source) The number jumped from 9.3% on August 22nd to 12% on August 29th. Since then, I found more sites, like Amazon, blocking Chat GPT in their robots.txt. It’s unclear how Originality AI put the list of top 1,000 sites together, but the biggest ones are on…
ChatGPT Traffic and Usage Is Down. Why The Hype Has Started To Fade
By Sophie Brenner for Marketing Insider Group AI generated content and chatbots have taken the world by storm this year. After a few months, though, the seemingly flawless piece of technology is starting to lose its credibility as it continues to be proven lacking in certain areas. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information. Ethical concerns highlight the need for responsible use and regulation of AI-generated content. AI cannot fully replace human creativity and intervention in…
ChatGPT Traffic and Usage Is Down. Why The Hype Has Started To Fade
By Sophie Brenner for Marketing Inside Group AI generated content and chatbots have taken the world by storm this year. After a few months, though, the seemingly flawless piece of technology is starting to lose its credibility as it continues to be proven lacking in certain areas. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information. Ethical concerns highlight the need for responsible use and regulation of AI-generated content. AI cannot fully replace human creativity and intervention in…
McDonald’s Just Wrote an Ad With ChatGPT. The Results Were More Inspiring Than You’d Think
BY BILL MURPHY JR., FOUNDER OF UNDERSTANDABLY AND CONTRIBUTING EDITOR, INC Imagine if you hired a lawyer, or a marketer, or an advertising agency to do some work for your business. Next, imagine that they came back with a bill for their services. Finally, imagine that when you looked at their work product, you realized they'd simply asked ChatGPT for an answer, and passed it along to you verbatim. Would you be disappointed? I think you might. But there are exceptions to every rule, and that's where McDonald's comes into this story. Earlier this month, McDonald's apparently unveiled an advertisement in Brazil that consists…
ChatGPT Isn’t Coming for Your Marketing Business
BY CONRAD EGUSA, KATIE KONYN for INC Two months have passed since the latest model of ChatGPT was released and it's fair to say that the media and creative industries are living in a moment of self-doubt. While AI is far from a new technology, its real-world applications were previously mostly limited to data-focused tasks such as analytics and process automation. The latest generative AI tools, however, have exceeded most of our expectations in their ability to produce creative content - something which, until very recently, was believed to be the sole preserve of humans. Now that tools such as ChatGPT-4 and…
Revolutionizing Content Strategies: The Impact of Generative and Chat AI on Modern Marketing
By Kara Parlin for Contently The world of content marketing is changing at a rapid pace, thanks to the revolutionary advancements in artificial intelligence (AI). Since chat AI and generative AI emerged, businesses now have access to powerful tools to help them create engaging, high-quality content like never before. But with the dizzying pace of new AI-powered tools released almost weekly, marketers can have a hard time deciding how to integrate AI into their content strategies. Let’s explore the latest AI-driven technologies and their impact on the content landscape, as well as discuss how businesses can stay ahead by leveraging these tools effectively.…
Elevate your PPC with ChatGPT: The art of asking disconfirming questions
by Amy Hebdon for Search Engine Land Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete” than actual intelligence? Try using disconfirming questions. Here’s how. The power of disconfirming questions Disconfirming questions challenge what you already believe or think is true. Instead of asking questions that agree with your ideas, disconfirming questions encourage you to question and explore different possibilities. Contrast this with confirming questions, which seek validation and reinforce existing perspectives. Notice the difference between these two questions and the answers they’ll elicit: Confirming: Do you agree this new…
10 Alternatives to Jasper.ai, ChatGPT, and Other Popular AI Tools
by Olivia Deng for HubSpot At this point in time, it's becoming quite obvious that generative AI isn't going anywhere. In fact, the market's projected to reach $126.5 billion by 2031, growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai and ChatGPT, and a few of their alternatives. At a glance, today's AI content tools might seem pretty similar. But, there are a variety of factors to consider, including the types of content they specialize in, versatility in generating different pieces of content, UX, and price. In this blog post, we will go over…
Top A.I. Powered Tools Not Named ChatGPT
by MICHAEL SPENCER for A.I. Supremacy Hey Everyone, If I had more time, I’d like to dive into A.I. and Generative A.I. tools. I’m sure you might as well, while I think it’s early days for A.I. tools in 2023, it might be useful to take a short survey of some of the ones that are trending. In 2023 we are entering new terrain: Prompt-engineering based solutions No and low code solutions A proliferation of tools to automate and speed up repetitive tasks A plethora of writing-tools and chatbots Productivity platforms (Notion, Mem, etc…) Increasingly better thought leadership around A.I. and trends. To see…