by Christine Moorman, Jana Soli, and Michelle Seals for the Harvard Business Review The Covid-19 pandemic pushed companies to quickly adapt and respond to new customer requirements. One of the ways this dynamic was most apparent was in the marketing channels companies adopted to engage with and sell to customers. So, what changed? The latest version of The CMO Survey identifies five key trends gleaned from 314 U.S. marketing leaders. We also offer our analysis and recommendations to help marketers operationalize these trends. Channels are expanding. Nearly two-thirds (61%) of companies reported increasing the number of channels they use. While true across…
How the Pandemic Changed Marketing Channels
