by How To Grow, on Substack “Show me your recorded sales demos, and I’ll tell you everything that’s wrong about your business.” - Confucius I keep getting questions about sales demos, so this week I’m going to open the vault and share a bit more. Components of an effective demo A demo is where *everything* about your business comes together: Your product Your messaging Your positioning Your packaging Your “offer” Your competitive strategy etc. etc. etc. Last week, I wrote about why your demos underperform when you ONLY focus on them as a “product” or a “sales” thing. This week,…
The Anatomy of a Solid Sales Demo
