Category Artificial Intelligence and Machine Learning

The Worrying Trend of Employees Ignoring Corporate AI Rules

By in Artificial Intelligence and Machine Learning, Human Resources

By Lin Grensing-Popha As AI weaves itself deeper into the fabric of professional life, a quiet revolution is taking place behind closed doors. According to Intapp’s newly published 2025 Technology Perceptions Survey, professionals in sectors like accounting, consulting, finance, and law are adopting AI tools at record speed—often without waiting for official sign-off. A Sharp Uptick—With a Catch In a poll of over 800 professionals across the U.S. and U.K., 72% reported using AI at work, up sharply from 48% the year before. What once felt experimental is now essential. But there’s a twist: roughly half of these users are tapping into…

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Human Content: What It Means & Why It’s Important

By in Artificial Intelligence and Machine Learning, Content Marketing Tag , , , ,

by Marcus Sheridan Every day, your potential customers are bombarded with thousands of brand messages. Most of them? Robotic, overproduced, and instantly forgettable. And as AI enters the mainstream, that noise is only getting louder. So how do you stand out? By sounding unmistakably human. Because today's buyers don't just want answers, they want to hear from real people who understand their problems and have lived their frustrations. Human content builds trust, sparks emotion, and creates real connections. It's felt. It's remembered. It moves people to act. The Markers of Human Content What separates a human voice from the sea of…

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AI is kicking off the next revolution of B2B PLG

By in Artificial Intelligence and Machine Learning Tag , , ,

by ELENA VERNA Product-Led Growth (PLG) changed the game. Instead of being sold bloated software over steak dinners and locked into multi-year contracts, customers started choosing products that actually solved their problems - tools that were easy, delightful, and self-serve. But even with PLG, you were still hunting for the best-fit product. You’d trial, compare, and compromise. Most of the time, you ended up paying for a bloated platform just to use one tiny feature. Enter Lovable, which flips that script - and unlocks a market dynamic we’ve never seen before. If PLG was about finding the right/best product on your…

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To Engage with B2B Buyers, Don’t Put the AI Cart Before the Content Horse

By in Artificial Intelligence and Machine Learning Tag , , , ,

By Ardath Albee  Source: Adobe Stock GenAI offers opportunities for marketers spanning from creating B2B content to workflows to analysis. One of the biggest priorities for B2B marketers with AI is efficient content creation. Fifty percent of marketers use it to create content and 51% use it to optimize content. Yet only 31% have accuracy and quality concerns about AI. While GenAI’s capacity to analyze data at record speeds, spot patterns in seconds, and logically put one word after another is impressive, there must be a deep foundation to enable relevant content creation that resonates with your audience. The foundation needed to enable…

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Boost HR Tasks With Generative AI

By in Artificial Intelligence and Machine Learning, Human Resources Tag ,

By Lin Grensing-Pophal Jody Hay is director of HR at TA Services where, he says, the company has “embraced Generative AI as a valuable tool to enhance HR functions, including training and development, content creation, and employee engagement analysis.” But he’s quick to add, that doesn’t mean that the human has been removed from human resources. “While we still rely on human oversight and expertise, AI has significantly increased our efficiency and effectiveness in certain key areas.” Hay explains how GenAI is being used in several areas to gain efficiencies. Job Analysis and Course Material Creation “One of the biggest time savers has…

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How AI Will Reshape HR in 2025

By in Artificial Intelligence and Machine Learning, Human Resources Tag , ,

By Louise Willoughby, In recent years, the HR world has felt the strong influence of AI, forcing leaders to rethink how technology can enhance their roles and team strategies. Starting in late 2022, with the unveiling of ChatGPT and the explosion of the AI hype cycle, HR leaders have been scrambling to integrate this technology into their operations. In doing so, they’ve been faced with fundamental questions about the field. What, in the end, is HR for? And how exactly can advanced technology help practitioners accomplish their aims more effectively? It has always been clear that AI was never going…

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I Tried Three Generative AI CRMs: Here Are My Thoughts

By in Artificial Intelligence and Machine Learning, Sales Tag , , , , ,

by Zoe Ashbridge AI is becoming a core part of CRM systems. Considering the time-saving benefits, it’s unsurprising that generative AI CRMs can be incredibly valuable in helping businesses grow. I’ve already written an article on CRMs with AI, but I wanted to take my curiosity about AI and CRM one step further. So, in this article, I’m focusing specifically on three generative AI CRMs, how generative AI can improve the sales process, and much more. While researching this article, I’ve tried to find unique ways of using generative AI in CRMs. I’ve also spoken to people using it in their…

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AI and online reputation: How to stay in control

By in Artificial Intelligence and Machine Learning, Business Management Tag , ,

by Anthony Will From automating review responses to suppressing negative search results, AI is making online reputation management (ORM) faster, smarter, and more effective.  But while AI offers powerful tools, businesses must use them strategically to maintain authenticity and trust.  Here’s how AI is reshaping ORM – and what brands need to do to keep up. Online reputation management in the age of AI In today’s digital-first world, a brand’s online reputation is more than just a reflection of its customer service. It’s a key driver of success or failure.  A single negative news story, an influx of bad reviews, or even an outdated piece…

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Therapy for ChatGPT? How to reduce AI ‘anxiety’

By in Artificial Intelligence and Machine Learning, Work Tag , , ,

by University of Zurich Distressing news and traumatic stories can cause stress and anxiety—not only in humans, but also in AI language models, such as ChatGPT. Researchers from the University of Zurich and the University Hospital of Psychiatry Zurich have now shown that these models, like humans, respond to therapy: an elevated "anxiety level" in GPT-4 can be "calmed down" using mindfulness-based relaxation techniques. Research shows that AI language models, such as ChatGPT, are sensitive to emotional content, especially if it is negative, such as stories of trauma or statements about depression. When people are scared, it affects their cognitive and…

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How AI Thinks It’s a Journalist: The Real Story of Large Language Models (LLMs)

By in Artificial Intelligence and Machine Learning, Work Tag , , ,

By Contently AI Writer AI isn’t writing your next Pulitzer-winning article—at least, not yet. But it does have something in common with a sleep-deprived journalist on a deadline: it predicts what should come next, based on patterns it has seen before. Let’s break down how Large Language Models (LLMs) actually work—without the sci-fi hype. (Note: this post was written entirely by ContentlyAI (v0.3). While it was reviewed by a human, it’s not yet perfect!) Step 1: AI Reads Like a Research Intern, But With Some Major Flaws Before ChatGPT could generate articles, OpenAI trained it by feeding it a massive slice…

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