by Judith Ingleton-Beer for MarketingProfs ChatGPT made history as the fastest-growing online platform; and, as of this writing, it has just 0.03% paid visitor traffic. It has left B2B marketers and PR professionals scratching their heads and questioning just what the AI development means for their future business, sales, and marketing strategies. The AI debate has set the scene for polarizing discussions in B2B communications. At the beginning of 2023, online polls asking how communications pros intended to use ChatGPT received divided results. Many said they would let the generative AI tool write press releases or provide customer service responses, but others…
7 Mundane Sales Tasks You Can Skip with AI [& How to Do It]
by Mandy Bray for HubSpot McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Before you close this tab to panic-update your resume, wait till you hear which fifth: writing cold emails, entering call notes in your CRM, and scheduling calls. If these tasks make you groan inside (or out loud), you aren’t alone. Sales pros spend hours a day on manual and administrative tasks. These functions are important for your company to operate, but they aren’t the most important or enjoyable parts of your job. Luckily, AI is paving the way to reduce or even eliminate…
How to Mix Data Science and AI Without Expertise in Either (Expert Tips & Tools)
by Erica Santiago for HubSpot As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You're also probably tired of being bogged down with manually collecting and reporting data. Data science is integral to the marketing world, but time is money, and the time you spend working with large datasets could go toward performing other tasks, such as content marketing. Fortunately, artificial intelligence can blend with data science in many ways to make your job as a marketer easier without neglecting essential practices like data reporting. We will explore the connection between data science and AI and tools…
10 Best AI Tools for Startups & Small Businesses in 2023
by Alex York for ClickUp Believe it or not, the term “artificial intelligence” (AI) dates back to 1956 when John McCarthy, an American computer scientist, coined the term during the first-ever AI conference. Fast forward to 2023, and we’re in an exciting new era where AI, fueled by powerful machine learning algorithms, is on everyone’s minds. AI has gone from being a tech buzzword to a real-game changer in people’s lives. More small businesses and startups are embracing AI technology to propel their growth and success, and you don’t want to be left behind. If you’re on the lookout for the…
Should you block GPTbot?
by Kevin Indig for kevin-indig.com 84% of sites are likely to block ChatGPT. 790 of the top 1,000 sites have a business model that’s not incentivized to give generative AI their data. 🗺️Context: An analysis of the top 1,000 sites on the web from Originality AI shows 12% already block Chat GPT’s crawler. (source) The number jumped from 9.3% on August 22nd to 12% on August 29th. Since then, I found more sites, like Amazon, blocking Chat GPT in their robots.txt. It’s unclear how Originality AI put the list of top 1,000 sites together, but the biggest ones are on…
7 AI Applications for Small Businesses to Use in 2023
Posted by Tim Ito for marketing nice guys There is no doubt in our minds that 2023 is the year of the machine. This isn’t just big business using artificial intelligence and machine learning for deeper data discovery, it’s everyone. With the spread of AI to common applications such as ChatGPT, the technology is now more accessible than ever. What are some applications to take advantage of if you’re a small business? Here are 7 suggestions to start using today. No. 1: Chatbots (Website) Chatbots are computer programs designed to simulate conversation with human users, especially on a business’ website. They can be used…
4 Effective Ways Small Businesses Can Leverage AI
By: Jacqueline Medina for the US Chamber of Commerce Business is more digital than ever, and small- and medium-sized businesses are finding new ways to optimize their operations with artificial intelligence (AI) tools. “Artificial intelligence is the future,” said Rick Stanbridge, chief information officer of Marco’s Pizza. “It will become a mainstream element of enterprise-level and cloud technology platforms along with machine learning. The companies that will succeed will be the ones that are able to balance the value of AI with the value of 'human' resources, connections and interactions.” Using AI, businesses can manage and improve products, automate services and be proactive…
Imagine the possibilities
by MARK DANCER for Mark Dancer on Flourishing Business Consider what’s possible Reid Hoffman’s new podcast, Possible, is on a mission to explore the brightest possible version of the future. His latest book, Impromptu: Amplifying Our Humanity Through AI, written with GPT-4 as an author’s co-pilot, explores how we might use AI on a quest to “make life more meaningful and prosperous,” to “help solve our hardest challenges,” and to “expand opportunities for self-determination and self-expression.” I love it. All of this is the right stuff for supply chain innovators as we seek not just to fix what’s broken but to build…
Why Some Companies Are Not Increasing Spend on Generative AI
by Ayaz Nanji for MarketingProfs Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research from Lucidworks. The report was based on data from a global survey of decision-makers and professionals who work for companies with 100 or more employees across 14 industries. Among respondents whose companies plan to decrease or maintain their current levels of investment in generative AI, the top reasons are security considerations (17%), accuracy concerns (9%), and transparency concerns (7%). Some 40% of…
5 Ways Companies Are Using A.I. in Order Fulfillment to Improve Operations
BY MARIA HAGGERTY for Inc. From significant achievements in the medical field to controversy surrounding its usage in media and entertainment, the topic of Artificial Intelligence (AI) is pervasive, touching almost every industry you can think of, including e-commerce. So, what kinds of innovations are altering e-commerce fulfillment, and how can businesses utilize them to improve operations? 1. Optimizing inventory management An effective inventory management system is the cornerstone of a successful retail operation. Having accurate, real-time visibility into inventory data allows companies to properly monitor inventory levels, predict customer demand, and ensure that the right mix of SKUs is occupying valuable warehouse space.…