Archive June 5, 2023

Reimagining B2B Coaching

By in Work Tag , , , ,

by JUSTIN MICHAEL for Justin's Newsletter A way of being before thinking and doing Sales coaching and training are broken. It's broken because it's focused at the surface level of doing. And that's Einstein’s definition of insanity. Surface level tactics repeated may hone in a new habit but in time, the gains fade and the results ebb. It's a proverb! Why? Because it actually works like this: below doing, is thinking, and beneath thinking is being. It's a cosmic layer cake of cause and effect. It's been called dharma. From acorns, oaks. An apple seed cannot become an apricot tree.…

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“The Lean Startup” is Bullshit

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by The B2B Growth Newsletter Hi all — After talking with approximately 2.4 billion B2B founders, I’ve realized one of the main root causes of everyone’s pain and frustration. “Experimentation.” We’ve been told since the dawn of the Lean Startup that we need to generate hypotheses, experiment, measure, learn, and pivot. But the Lean Startup’s experimentation orthodoxy is wrong and counterproductive for founders and GTM teams. Why? It assumes you can generate testable hypotheses and learn real things. Generally, you can’t. Every time you try to do this in a startup setting, you realize your hypothesis was dumb and wrong, but can never…

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AI Applications Across 12 Different Industries

By in Artificial Intelligence and Machine Learning, Information Technology, Marketing Tag , , , , ,

by Flori Needle for HubSpot Some businesses have used AI for years; others were prompted by the recent AI gold rush to jump on the train. AI’s applications are far and wide as every business can leverage it differently to meet their goals. In this post, we’ll review AI application examples across 12 industries. AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. Virtually all industries can benefit from AI, from medical providers to students pursuing an education. Below we’ll go over how AI applies to the three main business…

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Building an innovation culture

By in Human Resources, Self Improvement Tag , , , , ,

by MARK DANCER for Mark Dancer on Innovating B2B Resilient, responsive, and regenerative As the Covid-19 pandemic continues to fade, the supply chain will emerge from its crisis stronger than before. Supply chain professionals are working to make it more resilient and able to withstand future shocks, but more change is underway. Geopolitical tensions are rising, motivating countries to develop strategic industries to achieve security objectives. Developing redundant and reliable sources for critical raw materials and agricultural commodities is a top priority, creating forces that may partially undue today’s ubiquitous global supply chain in favor of more regional or local…

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What does an awesome pricing page look like?

By in Marketing, Revenue, Sales Tag , , , , ,

by ELENA VERNA for Elena's Growth Scoop Pricing pages are crucial in converting visitors/free users to paid customers. Important attributes of every pricing page: Showcases monetization model Easily understood Instills trust Assists consideration Has clear navigation The goal of the pricing page is to provide all the needed information to a potential customer to make a decision and then make it easy for them to take the next step. Pricing page performance Best-in-class in-app pricing pages with self-serve options convert ~15-20% of pricing visitors to the checkout page. Checkout pages usually convert 50% to paid customers. Best-in-class pricing page design…

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How Ramp builds product

By in Business Management, Operations Tag , , , , , , ,

by LENNY RACHITSKY for Lenny's Newsletter I was talking to a prominent VC the other day about what startups he’s watching, and he told me that he’s seeing one company quickly becoming a gravity for the best talent: Ramp. If you’re not familiar with Ramp, they provide corporate cards and a spend management platform, helping startups save money and control spending. They were last valued at over $8 billion, are backed by Founders Fund, Redpoint, Stripe, and others, and in the past year grew 4x, to over $10 billion in annualized spending. I believe they are also the fastest-growing SaaS company…

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BDR Compensation Model: Is it time for a change?

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by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: I manage a 7-person outbound BDR team and want to roll out a new comp plan for the second half of the year. What are my options? Any recommendations on the best plans to use? ~New to designing comp plansSubscribe DEAR NEW TO DESIGNING COMP PLANS: Let’s start with some simple advice — don’t assume your comp plan is broken. Before you throw out the current plan, ask yourself… What’s NOT working? What’s changed? If the plan is mostly working, consider making small tweaks or layering in short term SPIFFs.  But, if you need…

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