Archive December 14, 2023

5 Excel and Google Sheets tricks every SEO should know

By in Marketing Tag , ,

by Maria Georgieva for Search Engine Land Amid the popularity of generative AI tools, spreadsheets are still essential tools for marketing analytics. When it comes to organizing, cleaning, and analyzing data, Microsoft Excel and Google Sheets have stood the test of time. All the famous SEO tools export most of their data in CSV format. And while you can use genAI for data analysis, often you’ll still need a good old spreadsheet to get started. So let’s dive back into the basics and see how you can make your life as an SEO and digital marketer easier with these five tips to…

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How Well Do Senior Marketers Understand AI?

By in Artificial Intelligence and Machine Learning

by Ayaz Nanji for MarketingProfs Most senior marketers say their understanding of artificial intelligence is at the beginner or intermediate level, according to recent research from Drift and the Marketing Artificial Intelligence Institute. The report was based on data from a survey conducted between April and July 2023, among 918 senior marketers (managers and above). Some 35% of respondents say they'd classify their understanding of AI terminology and capabilities as beginner, 54% as intermediate, and 11% as advanced. Some 46% of senior marketers rate their confidence in evaluating AI-powered marketing technology at a medium level, 32% at a high level, and 21% at a low level, Some 58% of…

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Why Pet Insurance Is Gaining Popularity as an Employee Benefit

By in Human Resources Tag , ,

By Trey Ferro for HR Daily Advisor The open enrollment period for 2024 health insurance coverage has commenced, and employers are presented with a unique opportunity to enhance their benefits packages. While health insurance remains a cornerstone of these packages, a rapidly growing trend is emerging: the inclusion of pet insurance. The rise of pet insurance, one of the fastest-growing insurance segments in the United States, offers employers and employees alike a chance to reap significant benefits. Pet insurance has been on the rise in recent years, reflecting the increasing importance of pets in people’s lives—70% of U.S. households have…

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Faces of HR: Katya Laviolette on Curiosity and Cultivating Support Networks

By in Human Resources

By Bianca Herron, for HR Daily Advisor Meet Katya Laviolette, Chief People Officer at 1Password, a leader in human-centric security and privacy. Laviolette has more than 25 years of experience as a business-oriented people leader in HR, hyper-growth leadership, mergers and acquisitions (M&As), cultural change, talent management and acquisition, global rewards, organizational effectiveness, real estate operations, and health and safety. Since joining 1Password, Laviolette has been a key asset in growing the Toronto-based organization’s people, doubling its fully remote workforce to nearly 900 employees. Katya Laviolette “Up until 2019 we were around 100 plus employees,” Laviolette shared with HR Daily Advisor. “We…

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3 Strategies to Promote Healthy Working Relationships

By in Human Resources Tag ,

by Kevin Rockmann and Caroline Anne Bartel for the Harvard Business Review Does this experience sound familiar? Dmitri, an experienced knowledge worker, finds it difficult to have productive conversations in his organization, especially with those who are in service roles designed to help him do his job (e.g., IT, HR, etc.). Emails and conversations are brusque, uncooperative, and at times downright rude. When Dmitri brings this up to the CEO, the CEO says that the organization has a “culture of helping,” that “our employees take care of each other,” and that “bad behavior should not be tolerated.” But when Dmitri talks to his VP, she…

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[Book Review] A Must-Read Explanation of the Science Behind Why People Buy

By in Sales Tag

by G. DAVID DODD for B2B Marketing Directions The most basic goal of marketing is to influence customer buying behaviors, so understanding why customers buy is essential for successful marketing. A new edition of Decoded:  The Science Behind Why We Buy, 2nd Edition (John Wiley & Sons, 2022) by Phil Barden provides a wealth of science-based insights on this critical aspect of human behavior. Phil Barden is the Managing Director UK of DECODE Marketing, a consultancy that combines hands-on brand management experience with cutting-edge capabilities in cognitive and social psychology, neuroscience, and behavioral economics. Barden has over 25 years of marketing experience,…

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3 Ways Conversational AI Can Help You with Strategic Recruitment

By in Artificial Intelligence and Machine Learning, Human Resources Tag ,

By Claire Swinarski for HR Daily Advisor It seems like Artificial Intelligence (AI) is all over the news these days. ChatGPT seemed to take the world by storm in 2023, and there’s no indication that the AI craze is going to loosen up any time soon. In fact, it seems clear that AI is only going to become more and more relevant to almost every factor of society. But what does that mean for human resources departments? After all, isn’t the human part of of HR the most vital? How can something artificial really help HR professionals do their jobs any better?…

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21 best AI marketing tools to include in your stack in 2024

By in Artificial Intelligence and Machine Learning, Marketing Tag , ,

by Marketer Milk Team Some of the biggest brands like Google, IBM, and Airbnb are using AI marketing tools to gain a competitive edge. We’ve uncovered some of the best AI marketing tools on the market today and listed them below. The arcane art of marketing has been irrevocably changed by the invention of AI software. Hundreds of these tools have sprung up in recent years, so it can be trick to know which of them will provide best value. It’s important to zero in on what you want your AI marketing tool to achieve, so let’s start by identifying…

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SaaS SEO: The ultimate guide for 2024 (with real examples)

By in SaaS Tag

by Omid G for MarketerMilk Two years ago, I quit my job leading SEO and content marketing at Webflow. During my time there, I was able to create a SaaS SEO content strategy that grew non-branded search traffic from 25K visitors a month to over 300K visitors a month — all while growing sign-up and paid conversion metrics (from SEO) by 20% QoQ (quarter over quarter). Webflow's blog SEO growth (I left at the start of 2022) During my “professional career,” I learned how to scale a SaaS website from 1-100. But I wanted to challenge myself to grow a…

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Social Media Marketing in 2024: The Smart Marketer’s Handbook

By in Marketing Tag

By Lauren Basiura for Marketing Insider Group The digital landscape is a place where change is the only constant, where today’s winning strategy might be tomorrow’s old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. But, you’ve come to the right place. Armed with the latest insights, the most effective strategies, and a deep understanding of the digital landscape, we’re sharing our knowledge and expertise with you in this comprehensive guide. By the end of this post, you’ll understand how to…

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