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How AI Can Improve Your Customer Experience [New Data + Tips]

By in Artificial Intelligence and Machine Learning

by Rachael Nicholson for HubSpot 62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting StartedFree Report: The State of Artificial Intelligence in 2023 How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how…

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The Power of Personalization in B2B Marketing

By in Marketing Tag , ,

by Amina Mazhar, originally published on LinkedIn In the ever-evolving landscape of B2B marketing, the role of personalization has grown significantly in recent years. Gone are the days of one-size-fits-all marketing strategies. Today, businesses are recognizing the power of personalization in reaching their target audience effectively and building lasting relationships. In this article, we'll explore the use of personalization in B2B marketing and why it's a game-changer. Tailoring Content and Messaging: Personalization in B2B marketing involves tailoring content and messaging to resonate with specific individuals or companies. This customization can take various forms, such as addressing recipients by their names…

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Decoding Event ROI: Understanding the Value Behind Events

By in Events Tag

by Ruth D., Originally published on LinkedIn Let's talk about something crucial but often shrouded in mystery: Return on Investment (ROI) for events. You see, pulling off a great event isn't just about the memories made; it's about proving its worth in a language everyone understands: numbers. So, let's dive into the nitty-gritty of measuring event success, the metrics that matter, and how to showcase the real value of those memorable experiences. First things first, what does success mean for an event? It's not just about ticket sales or bodies through the door; it's the whole enchilada. Think brand buzz,…

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5 Tips to Help Your Remote-First Workplace Culture Thrive

By in Human Resources Tag , ,

By Donna Platon for HR Daily Advisor Before 2020, having an exceptional workplace culture was synonymous with sprawling campuses and high-end amenities. But once people experienced the possibility and benefits of remote work, many had no desire to return to the office. Looking ahead, the ability to accommodate remote work may prove to be an important competitive advantage.   Creating a remote-first culture is not second nature to most. But when implemented, organizations are able to tap into talent across the country while reducing employee attrition. Building a remote-first culture is possible, but it won’t happen overnight. That’s because it requires new ways of…

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7 Attention-Grabbing B2B Email Marketing Content Ideas 

By in Email Marketing, Marketing

by GRACE PEOPLES for Altitude Marketing Email is still alive and well, but marketers are always looking for new ways to make it more interesting and, more importantly, effective. Here are seven B2B email marketing ideas that work. Have your B2B emails gone stale? A CMO’s top priority is to drive revenue growth through marketing campaigns. Every activity must be attributable. Every minute and dollar spent must count. So where does that leave email? More often than not, email activities are scrutinized for not being effective. Meaningful email metrics are more difficult than ever to analyze, making attribution complicated. But there are ways to…

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2024 Creator Economy Predictions

By in Uncategorized Tag ,

by Lestraundra Alfred for HubSpot Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This growth is fueled by increased cash flow from brands and higher demand for content. Per a recent study by IAB: 44% of advertisers plan to increase spend with content creators in 2024 Brands anticipate increasing creator…

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Our Favorite B2B Email Marketing Best Practices & Subject Lines

By in Email Marketing Tag , , ,

by Mark Schmukler We’ve all heard the phrase, “Don’t judge a book by its cover.” But what about the dozens of email subject lines clamoring for attention in our cluttered inboxes? If you’re like me, you probably have judged an email by its subject line at least once. Email subject lines are the very first impression companies make on email recipients, which is why it’s absolutely critical to craft compelling ones. If you want to stand out and boost your email open rates, start by paying closer attention to the subject line. Read on for a few of our top…

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My Top 100 Email Subject Lines

By in Email Marketing

by Tom Simpson A strong subject line is the foundation of every email. Did you know that according to Invespcro, 47% of email receivers open an email purely based only on the subject line? At the same time, 69% of email receivers also judge emails straightaway as spam purely based on the subject lines. Email subject lines are the first things we see when we are peering into our inboxes, so taking that into account, we should be extra mindful of the best ways to leverage email subject lines within your email outreach; otherwise, they will be most likely be…

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Strategic Success: Beyond Passion in B2B Sales

By in Sales Tag , ,

by Tory Johnson In the realm of B2B sales, passion alone is not the linchpin for sustained success. Early in my sales journey, I thrived on sheer passion and drive, exceeding quotas. However, the first year I fell short, I realized a pivotal truth: passion lacks strategic direction. Operating in "attack mode" without a plan led to inefficiencies. To forge consistent and repeatable results, I embraced the 80/20 principle — where 80% of outcomes stem from 20% of inputs. Strategic Allocation of Energy As B2B sales leaders, intentional energy allocation is paramount. Passion becomes potent when channeled through processes that…

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