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How to market “marketing” internally

By in Marketing

by MKT1 Newsletter Educating the rest of your company on marketing is often the hardest part of doing marketing.  This is ironic (don’t you think?). Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way.  Yet, when it comes to doing this internally, marketers often fall short–very, very short. If I could turn back time to my marketing roles, I wish I had recognized these truths sooner:  Marketing is misunderstood and often under-leveraged as a function. Everyone has an opinion on what marketing should and shouldn’t be doing. It's hard to know exactly how…

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The Best Way to Drive Demand in Marketplaces is Hiding in Plain Sight

By in Business Management

by Casey Winters for Casey Accidental In marketplace businesses, the network is the product. If you’re not growing both supply and demand, the product generally isn’t getting better over time. And your network effects which compound organic growth are not getting better, and probably getting worse. Most marketplace founders and leaders intuit this over time, so they obsess over growth metrics. In this essay we explore one channel that helps many marketplaces scale faster than others: supply driving demand.  If a marketplace has the potential to use this channel and doesn’t, it leaves them unoptimized and susceptible to competition. But if…

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5 Psychological Tactics to Write Better Emails

By in Email Marketing

by Phill Agnew for HubSpot Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work. You’ll learn about the email tactic that got one marketer a job at the White House. You’ll learn how I doubled my 5 star reviews with one email, and why one strange email from Barack Obama broke all records for donations. → Download Now: The Beginner's Guide to Email Marketing 5 Psychological Tactics to Write Better…

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Who Are B2B Creators and Why Do They Matter?

By in Marketing Tag

By Lauren Basiura for Marketing Insider Group The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers. We’ve all seen the impact of YouTube stars and TikTok influencers. But now, there’s something new on the scene: B2B creators. We’re not just talking about any influencers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Today, we’re breaking down the rise of B2B creators and why they’re more than just the next big thing. Quick Takeaways B2B content creators…

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Craft a Cost-Effective Marketing Blueprint Using This Guide

By in Marketing

Photo via Pexels Craft a Cost-Effective Marketing Blueprint Using This Guide In the competitive business world, having a strategic, cost-effective marketing plan is crucial for climbing the ladder of success. As an entrepreneur, it's essential to know how to utilize limited resources effectively to reach your intended audience. This guide, presented by If You Market They Will Come, is specifically designed to help you understand the complexities of marketing on a budget. Let’s get started! Expand Your Network at Industry Gatherings When attending industry events, it's crucial to view each interaction as a potential business opportunity, an opening for growth…

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Designing Workplaces that Promote Mental Well-Being

By in Human Resources

By Mike Szczesny for HR Daily Advisor Designing indoor spaces that promote mental well-being in the workplace is more than a trend; it is a crucial step toward cultivating a productive and content workforce. Here’s how thoughtful design can create visually appealing and emotionally supportive workspaces, enhancing overall employee well-being. Why Design for Well-Being Our surroundings play a pivotal role in our mental health. Workspaces designed with well-being in mind are fundamental in subtly promoting healthier habits and attitudes. The infusion of natural lighting and the choice of ergonomic furniture in these environments can dramatically reduce stress levels and elevate…

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The Evolving Role of AI in Benefits Administration

By in Artificial Intelligence and Machine Learning, Human Resources

By Bill Bellew for HR Daily Advisor The world of work is changing fast, with people working from home, in the office, or a mix of both. This keeps HR teams on their toes, especially when it comes to benefits. That’s where AI, widely known as Artificial Intelligence, comes in – like a super-powered assistant to help HR manage everything smoothly. AI can automate tasks, crunch data like a champ, and even give personalized advice. This means HR can be more efficient, make better decisions, and keep employees happy. Let’s explore three key opportunities where AI can improve benefits administration…

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HR Query: How to Manage PTO Effectively in 2024

By in Human Resources Tag

By HR Daily Advisor Staff According to a recent Forbes Advisor study, 40% of Americans plan to travel more in 2024, which means employees may request more time off from work than usual. This is a concern for many workplaces as time off requests and management can put a strain on an entire company. In this week’s HR Query, Tiffany Gamblin, Director of HR Business Services at HR software provider Paycom, discusses how time off requests and management impact an entire company, why time-management platforms are critical to keeping staff engaged and happy, and more. Here’s what she had to say. What are…

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7 Habits of Highly Successful Prospectors, According to Sales Leaders

By in Sales Tag

by Jay Fuchs for HubSpot Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible. That‘s why we connected with some sales leaders for their takes…

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14 Amazing Large Company Blogs To Inspire Your Content Marketing

By in Content Marketing, Marketing

By Michael Brenner for Marketing Insider Group Itching to get your blog into the major leagues? Well, we’re about to let you in on a little secret that’s not so secret: The best way to elevate your blog is to dissect what the titans of the blogging world are doing. We’re talking about those best company blogs that everyone can’t stop raving about. These giants have cracked the code to stellar content marketing, and there’s a goldmine of strategies to uncover from their success stories. By understanding what makes their blogs the best, you’re arming yourself with proven tactics to…

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