What is the best generative AI tool for writing PR content?

by Greg Jarboe for Search Engine Land Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced:  Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT. Dramatically better results than Claude 2. This article reveals more details about the tests and the result we weren’t expecting but upstaged the three industry-leading chatbots. Testing the best generative AI tool for PR content In August, Katie Delahaye Paine, CEO of Paine…

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The AI Conundrum: Should B2B Communicators Embrace ChatGPT?

by Judith Ingleton-Beer for MarketingProfs ChatGPT made history as the fastest-growing online platform; and, as of this writing, it has just 0.03% paid visitor traffic. It has left B2B marketers and PR professionals scratching their heads and questioning just what the AI development means for their future business, sales, and marketing strategies. The AI debate has set the scene for polarizing discussions in B2B communications. At the beginning of 2023, online polls asking how communications pros intended to use ChatGPT received divided results. Many said they would let the generative AI tool write press releases or provide customer service responses, but others…

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7 AI Applications for Small Businesses to Use in 2023

Posted by Tim Ito for marketing nice guys There is no doubt in our minds that 2023 is the year of the machine. This isn’t just big business using artificial intelligence and machine learning for deeper data discovery, it’s everyone. With the spread of AI to common applications such as ChatGPT, the technology is now more accessible than ever. What are some applications to take advantage of if you’re a small business? Here are 7 suggestions to start using today. No. 1: Chatbots (Website) Chatbots are computer programs designed to simulate conversation with human users, especially on a business’ website. They can be used…

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Become a Creative Machine With These A.I. Tools

BY STEPHEN KEY for Inc. Coming up with an idea and bringing it to life is truly magical. Every inventor has specific tools they rely on. When I first started trying to license my ideas for new products, I used a sketch pad and crayons to get down my initial concept. When I wanted to refine my work, I had to hire a graphic artist to complete my vision. Times have changed. Today, with the help of AI, creative people have many more ways of producing a visual of their ideas themselves. To learn about the best AI tools for product developers who are licensing their…

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Top 3 AI Tools for High-Quality Content Creation

by Marielle Dellemijn for MarketingProfs A lot has been said about content creation through AI—most notably that the key to creating value lies in incorporating personal experiences and expertise. Many tech platforms include the newest AI and neuromarketing advancements for content creation, and each platform offers its own benefits to stand out from the others. At Fueld, we found that using a combination of ChatGPT, Neuroflash, and Jasper optimizes the results. By combining those three tools, you can create content of the best quality and accuracy. In this article, we'll share our technique to help you create high-quality AI-generated content without having to…

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The Top AI Tools by Search Volume and User Rating

by Ayaz Nanji by MarketingProfs Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti examined Google search volume data, G2 reviews data, and Twitter and LinkedIn data—all from March and April, 2023—for a number of well-known AI tools. ChatGPT is by far the most searched for AI tool on Google, the researchers found. Krisp, Copy.ai, Podcastle, and Jivochat get the highest average ratings from users on G2 among the AI tools examined. TensorFlow has the most Twitter followers among the AI tools examined and Freshchat…

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How to Get Your Company Started With Generative AI

BY PETER COHAN for INC. Generative AI -- technology that creates text, images, video, and computer code by identifying patterns in training data, and creating original material, according to the The New York Times -- is gaining traction among users. For example, since launching in November 2022, Chat GPT -- GPT stands for generative pre-trained transformer -- gained over 100 million users in its first two months, according to the Washington Post.  Should your company use ChatGPT? It is not a foregone conclusion. As the Post reported in June 2023, mobile and desktop traffic to ChatGPT's website worldwide fell 9.7 percent from the month before.  There are several possible reasons --…

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How to use AI and Chrome extensions for quick SEO wins

by Lauren Busby for Search Engine Land In a fast-paced industry like SEO, quick wins are a constant challenge. How can you efficiently enhance rankings and drive growth for your website or clients? This article covers seven actionable, quick SEO wins achieved by combining AI-powered tools (like ChatGPT and Google Bard) with Chrome extensions.  1. Optimize titles and descriptions for improved click-through rates Optimizing your title tags for target keywords is one of the quickest ways to improve your rankings in Google. Getting to the top of the SERP is only half the battle. Your title and meta description must also entice visitors…

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10 Alternatives to Jasper.ai, ChatGPT, and Other Popular AI Tools

by Olivia Deng for HubSpot At this point in time, it's becoming quite obvious that generative AI isn't going anywhere. In fact, the market's projected to reach $126.5 billion by 2031, growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai and ChatGPT, and a few of their alternatives. At a glance, today's AI content tools might seem pretty similar. But, there are a variety of factors to consider, including the types of content they specialize in, versatility in generating different pieces of content, UX, and price. In this blog post, we will go over…

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How HubSpotters Are Enhancing Their Content with AI

by Caroline Forsey for HubSpot AI has undoubtedly upended the way professionals across the organization work. And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. But if you're unsure how to leverage AI to create better content, you're not alone. At HubSpot, we've been exploring the fine line between using AI to enhance our content without relying too heavily on it. Here, let's explore some of the ways HubSpotters across…

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